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Volusion Review

Volusion is a powerful ecommerce software with fantastic marketing capabilities. While they don't provide a hosted blog, their otherwise comprehensive features are sure to fit the needs of many business owners, small and large. Try It Now

James Kelly

James Kelly

Ecommerce Software Expert

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Updated: May 21, 2014

The Good

Hundred of templates to choose from:

Finding the right design is an important aspect of a successful ecommerce store. Volusion helps you find the right design by making hundreds of possible website templates available for you to choose from. Not all of the templates are free, but you can filter according to price, category, industry, and color, enabling you to find a template that matches your needs.

Comprehensive payment options:

Volusion offers access to multiple payment gateways, allowing you find the solution that is best suited for your ecommerce needs. Volusion accepts all major credit cards, as well as online payment services like PayPal and Google Checkout. By facilitating multiple payment options, Volusion lets your customers utilize the payment method they find most convenient.

Deal of the day discounts:

Volusion has a Deal of the Day feature that allows you to create limited-time discounts that are displayed on a special landing page. You will have control over which products are included in the deal as well as how long the deal is valid for. You can then link to the deal from any navigation menu or in an email campaign.

Hints on major forms:

Volusion places hints on major forms to assist you with the learning process. Next to each field on a form is a question mark icon. When you click the icon, a short description of the purpose of the field is presented, allowing you to get a more thorough understanding of how the information in each field is used. Getting comfortable with a new software can take some time, but features like this can help the learning process go quickly.

Easily post to social media sites:

Volusion offers a variety of resources designed to help you market your online store. One of these marketing tools is an interface that allows you to create messages that are automatically posted to your Facebook and Twitter accounts. You can add links to products and categories and submit content to both websites with one click. Marketing resources like these save you time as you work to stay connected with your customers.

Quality inventory management:

As your ecommerce store grows and more products are added to your website, keeping track of inventory can be a difficult task. Volusion provides solid inventory management resources, including the ability to customize the data fields displayed with each product, and the ability to import and export product lists. You also have tools to assist with managing vendors, purchases, and warehouses.

The Bad

No blogging platform provided:

Although Volusion offers several marketing resources, they do not currently offer a blogging platform. Blogging can be a low-cost way to build relationships with your customers, drive traffic to your website, and establish a better online presence. In addition, a blog allows you to easily add fresh content to your site, providing new material for your customers to browse. Volusion websites can link to external blogs, enabling you to use common blog hosting services like WordPress or Blogger, but accessing your blog through your ecommerce portal would be ideal.

The Details

Bandwidth 1GB - 40GB
Monthly Price $15 - $135
Number of Products Up to 100 - Unlimited
Storage Space Unlimited
Transaction Fee None


Analytics and Reporting

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  • Customer Profiles - You can create customer profiles to understand the demographics of your customers and to tailor messages toward their preferences.
  • Custom Reports - You can run custom reports to view different aspects of your business.
  • Dashboards - The software has a dashboard to help navigate the analytics and reporting.
  • Pre-Built Reports - The software comes packaged with pre-built reports.
  • Sales and Revenue - You can review data on orders, conversions, and total sales.
  • Site Performance - You can review data on web site traffic, unique visitors, referring sites, and more.


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Order Management

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Product Placement

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Shopping Cart

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Store Design

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3rd Party Integration

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Learning Materials

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Social Media Integration

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Monthly Price: $13.50 - $15
Transaction Fee: None
Products: Up to 100
Storage Space: Unlimited
Bandwidth: 1GB


Monthly Price: $31.50 - $35
Transaction Fee: None
Products: Up to 1,000
Storage Space: Unlimited
Bandwidth: 3GB


Monthly Price: $67.50 - $75
Transaction Fee: None
Products: Up to 10,000
Storage Space: Unlimited
Bandwidth: 10GB


Monthly Price: $121.50 - $135
Transaction Fee: None
Products: Unlimited
Storage Space: Unlimited
Bandwidth: 35GB

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