ActiveCampaign Review

ActiveCampaign offers great learning resources for beginners and powerful campaign management features for experienced marketers. However, advanced users may be disappointed in the company's limited selection of tools, which prevents the execution of more sophisticated campaigns.

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The Good

Easy setup for all campaign types

In addition to standard one-time emails addressed to your full contacts list, you can choose from several types of advanced email campaigns, including autoresponders, RSS emails, and A/B split tests. These options are sure to appeal to serious email marketers who want to automate certain campaigns or run tests to perfect their design skills. As you work through the campaign setup tool, you have full access to all of ActiveCampaign’s email templates. These templates enable you to start off with a solid email design instead of a blank page, helping to speed up the creation process. After you’ve finished writing your text and inserting images, you can even send a quick test email to your personal email account to see exactly how it’ll look when it arrives in customers’ inboxes. Whether you’re new to email marketing or a seasoned expert, ActiveCampaign gives you all the tools you need to create effective campaigns quickly.

Great tools for building custom forms

To help you build your contacts, ActiveCampaign provides a simple tool to create customized sign-up forms that you can display on your website and Facebook page. Similar to the campaign creation tool, the form creator is designed to help even first-time users build an effective sign-up form in minutes. You can even modify the size, style, and color scheme of your form to match your website design. Once you’re happy with the way it looks, ActiveCampaign instantly generates a string of code for you to insert on your website. Adding a form to your Facebook page is even easier, requiring only a couple of clicks to install.

Solid campaign management features

ActiveCampaign excels in campaign automation, offering a variety of tools you can use to target your customers with timely messages and personalized content without spending every waking hour managing your campaigns. ActiveCampaign’s autoresponder and triggered campaign tools enable you to automatically send emails in response to certain customer behaviors. You can also use these tools to create date-based campaigns. For instance, you can create a special email that carries a birthday discount coupon then set it for delivery to each of your subscribers on the morning of their birthday. Another neat campaign feature is the A/B split testing tool, which enables you to send two slightly different emails to subgroups in order to track which one results in better performance. This provides you with important feedback on your choices, enabling you to produce more effective emails. By placing all of these advanced tools at your fingertips, ActiveCampaign helps you to take full advantage of your email marketing opportunities.

Import contacts lists from a variety of sources

Although most email marketing companies offer some tools to help you get your contacts uploaded, few go as far as ActiveCampaign. If you have a tidy contact list in a CSV, XLS, or TXT file, you can upload it directly into the ActiveCampaign system. If your contacts are stored in an online customer management service like SugarCRM, Salesforce, Highrise, or Zoho, you can use an automated tool to transfer your contacts over to the ActiveCampaign system in minutes. The company offers specialized transfer tools designed for more than a dozen of the most popular online customer management services, so be sure to check out the full list.

Resources to get started

ActiveCampaign maintains some of the best user guides and video tutorials in the industry, which are designed to walk you through virtually every aspect of email marketing and the ActiveCampaign toolset. For personalized instruction, you can also join in on live interactive webinars. If you have detailed questions and can’t find the answers on the ActiveCampaign FAQ page, you can send a direct question through Facebook, Twitter, and Google+. Email support is also available through a contact form on the company’s website.

The Bad

No built-in survey creation tool

Adding surveys to your email campaigns is a great way to learn more about your contacts or to collect periodic feedback on the quality of your campaigns. In the past, ActiveCampaign provided an easy built-in survey tool but, unfortunately, this feature has recently been disabled for new users. In order to continue meeting this need, ActiveCampaign now provides the means to integrate a popular survey tool called SurveyMonkey into your ActiveCampaign emails. Though you can set up a free account to use this service, you have to pay extra if your email list grows beyond 250 contacts. If you regularly use surveys in your campaign and you want to avoid extra fees, you might be better off considering a company that offers an integrated survey tool.

The Details

Monthly Plan

  • 100,000+ subscribers:Starting at $415/month
  • 10,001 - 25,000 subscribers: $70 - $135
  • 1 - 10,000 subscribers: $9 - $70
  • 25,001 - 50,000 subscribers: $135 - $225
  • 50,001 - 100,000 subscribers: $225 - $415
  • Send Limits: No limits on plans under 50,000

Annual Plan

  • 100,000+ subscribers: Starting at $4,980/month
  • 10,001 - 25,000 subscribers: $714 - $1,377
  • 1 - 10,000 subscribers: $91 - $714
  • 25,001 - 50,000 subscribers: $1,377 - $2,295
  • 50,001 - 100,000 subscribers: $2,295 - $4,233
  • Send Limits: No limits on plans under 50,000

Pricing

Monthly Plans

  • $9: Up to 500 subscribers
  • $17: Up to 1,000 subscribers
  • $29: Up to 2,500 subscribers
  • $45: Up to 5,000 subscribers
  • $70: Up to 10,000 subscribers
  • $135: Up to 25,000 subscribers
  • $325: Up to 75,000 subscribers
  • $415: Up to 100,000 subscribers

Annual Plans

  • $91.80: Up to 500 subscribers
  • $173.40: Up to 1,000 subscribers
  • $295.80: Up to 2,500 subscribers
  • $459: Up to 5,000 subscribers
  • $714: Up to 10,000 subscribers
  • $1,377: Up to 25,000 subscribers
  • $3,315: Up to 75,000 subscribers
  • $4,233: Up to 100,000 subscribers

Active Campaign offers a variety of high-volume plans that range from 100,000 – 800,000+ subscribers. Visit Active Campaign’s website for more pricing information.

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