Benchmark Email Review

With some of the most powerful email design and contact management tools in the industry along with generous plans suitable for lower budgets, Benchmark Email is appreciated by both experienced, technologically oriented marketers and smaller organizations with less savvy.

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The Good

Great template selection

Benchmark Email provides hundreds of template designs for all kinds of purposes. The available templates are broken down into almost 20 categories, including product promotion templates; newsletters; event invitations; seasonal and holiday greetings; and even specialized templates for restaurants, real estate offices, and religious organizations. With so many template options at your fingertips, you’re certain to find just the format you need to accurately represent your brand.

Impressive visual editor tools

If you prefer to take full control of the email design process, Benchmark Email provides all the tools you need to create your own custom templates quickly. If you’re knowledgeable in HTML and CSS coding languages, you can insert your own code right into the editor. Alternatively, you can use the editor’s visual formatting tools to create your design just as you would using a common word processor. You can even insert images, links, social media elements, documents, surveys, and much more. Once you complete a solid draft of your template, you can run a quick spam check to help make sure your email doesn’t contain any of the red flags spam filters look for. All in all, Benchmark Email offers a great set of tools for hands-on marketers that want to transform their email design ideas into reality.

Ability to request new features

Benchmark Email’s feature request tool is a neat addition that really shows the company’s dedication to satisfying the needs of their customers. If you ever have an idea for a new Benchmark Email feature or design function to help you work more efficiently, simply click the feature request button and describe your idea. After submitting your request, other Benchmark Email users add their vote to your idea. The top-voted feature requests are then reviewed and the best ones are selected for development and implementation. Working with a company that listens to their customers and incorporates new, useful ideas into their products is pretty refreshing. It also gives you confidence that Benchmark Email will continue to innovate, providing better, easier, more efficient email marketing tools for their users.

Solid learning materials

Benchmark Email really hits a home run when it comes to online learning resources, ranking at the top of the industry for their video tutorials and comprehensive FAQ pages. The company’s video tutorials are especially useful, designed to walk you through almost every aspect of managing an email campaign, from creating an email and preparing your contact list to monitoring your campaign success with real-time reports. The Benchmark Email FAQ section is also excellent, offering comprehensive answers to hundreds of common questions, all easily searchable by keyword. And if you’re having trouble finding an answer to a question, you can always call, email, or chat live with a company representative.

Free-for-life plan and nonprofit discount

Benchmark Email offers a free-for-life plan that allows you to send 10,000 emails per month at absolutely no cost. Incredibly, free-for-life customers get full access to virtually all of the company’s tools and features, including email templates, email tracking, drag-and-drop editing, and much more. The only drawback to the deal is that you can only send emails to people who subscribe using the sign-up form associated with your account. This means you can’t upload your current email contact list, which you would be able to do with a paid account. Instead, you have to insert a sign-up form on your website or Facebook page to build your contact list organically. If you’re just getting started, this deal is hard to beat. Another nice bargain is available to registered nonprofit organizations, who can save 25% on their monthly bill if they open a fee-based account.

Convenient integration capabilities

Benchmark Email’s great email plug-ins and apps are designed to connect your Benchmark Email account to other popular websites and services, offering you direct access to your marketing data. If you maintain sales information and contact details in a Salesforce, Highrise, Easy List, Zoho, or Shopify account, you can integrate this information into your Benchmark Email account quickly and easily. Since you won’t have to build new copies of your contact databases by hand, these tools really save you some time. Benchmark Email also offers simple apps and plug-ins to insert sign-up forms on your website or Facebook page, an important method of building your contact list. If you’re really tech savvy, you can even build your own tools and plug-ins using the Benchmark Email API, a flexible programming interface that gives you access to all kinds of powerful functions.

The Bad

No discounts for paying annually

Unlike the majority of email marketing services, Benchmark Email doesn’t offer any discounts to their customers who choose to pay for a year’s service upfront. Most other companies offer a 15% discount to these customers, and if you have a large number of subscribers, this could add up to a significant reduction in overall costs. However, Benchmark Email’s rates are relatively affordable in comparison to the rest of the industry, so these missing discounts shouldn’t hurt them too much.

The Details

Monthly Plan

  • 100,000+ subscribers: Contact Benchmark Email
  • 10,001 - 25,000 subscribers: $73.95 - $120.95
  • 1 - 10,000 subscribers: $12 - $74
  • 25,001 - 50,000 subscribers: $120.95 - $230.95
  • 50,001 - 100,000 subscribers: $230 - $460
  • Send Limits: None

Annual Plan

  • 100,000+ subscribers: Contact Benchmark Email
  • 10,001 - 25,000 subscribers: $888 - $1,451.40
  • 1 - 10,000 subscribers: $144 - $888
  • 25,001 - 50,000 subscribers: $1,451.40 - $2,771.40
  • 50,001 - 100,000 subscribers: $2,772 - $5,520
  • Send Limits: None

Pricing

Monthly Plans

  • $11.95: Up to 600 subscribers
  • $18.95: Up to 1,000 subscribers
  • $28.95: Up to 2,500 subscribers
  • $39.95: Up to 3,500 subscribers
  • $46.95: Up to 5,000 subscribers
  • $73.95: Up to 10,000 subscribers
  • $120.95: Up to 20,000 subscribers
  • $179.95: Up to 30,000 subscribers
  • $230.95: Up to 50,000 subscribers
  • $339.95: Up to 75,000 subscribers
  • $460: Up to 100,000 subscribers

Annual Plan

  • $143.40: Up to 600 subscribers
  • $227.40: Up to 1,000 subscribers
  • $347.40: Up to 2,500 subscribers
  • $479.40: Up to 3,500 subscribers
  • $563.40: Up to 5,000 subscribers
  • $887.40: Up to 10,000 subscribers
  • $1,451.40: Up to 20,000 subscribers
  • $2,159.40: Up to 30,000 subscribers
  • $2,771.40: Up to 50,000 subscribers
  • $4,079.40: Up to 75,000 subscribers
  • $5,520: Up to 100,000 subscribers

Benchmark Email also offers a variety of send-based and high volume plans. Visit Benchmark’s website for more pricing information.

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