THE GOOD

Multiple methods of uploading contacts:

Constant Contact makes a great option for email marketers and businesses that already have a substantial email contact list to work with. Even if your contacts are scattered across different databases, the company's contact management interface provides all the tools you need to corral your subscribers into a single list with minimal hassle. You can upload a spreadsheet or text file for automatic processing, or you can import your contacts directly from Gmail or Microsoft Outlook. If you use an online customer management service like Salesforce or Sage ACT!, or if you store customer data in Intuit QuickBooks, Constant Contact gives you the tools you need to access and upload your data quickly and conveniently. You also have the option of entering email addresses manually. All in all, Constant Contact provides one of the best collections of contact management tools in the market, making it easy to get your list into the system so you can get started working on your first campaign.

Hundreds of templates to choose from:

Constant Contact provides more than 400 quality templates to choose from so you don't have to spend time designing your emails from scratch. After logging in to the email creation tool, it's pretty easy to sort through the available templates and find the design that best fits the purpose of your campaign. You can refine your search according to different thematic categories, such as general business promotions, informational messages, and seasonal and holiday greetings, in addition to industry-specific themes for real estate agencies, retail businesses, home improvement services, and arts and entertainment venues, among many others. You can then browse through a gallery of appropriate templates or further refine your search by the type of message you're looking to send, such as an invitation, a newsletter, an image showcase, or a promotional offer. Once you've found the right template for your purposes, you can insert your own images and text using a simple email editor. If you prefer to take full control of the email design process, Constant Contact also delivers the advanced editing functions you need to create your campaign from the ground up.

Access to comprehensive learning materials:

Constant Contact offers live and on-demand webinars, product tutorials, user guides, and archives of hints and tips to help you master virtually every aspect of email marketing, all for free and right from the comfort of your home. If you're looking for some formal instruction, you can even sign up for the company's Boot Camp classes, which are day-long beginner's courses held in locations across North America. Although Boot Camp classes are fee-based, they offer a great introduction to general email marketing concepts and hands-on practice using Constant Contact software under the supervision of a trained instructor. If you want to master the tools of the trade, it's hard to find a better option.

Useful social media campaign resources:

If you're new to social media, you can get started by looking through Constant Contact's Social Media Playbook, which includes a quick video to get you up to speed. Setting up your first social media campaign is pretty easy, too. Simply pick an email template, add a special offer with a strong call to action, and send it out to your contacts list. The email is designed to link your customers to Facebook, where they can easily share your offer with all their friends, generating new business opportunities instantly. You can even track the performance of your social media campaigns through your Constant Contact account, which collects data on the visits, likes, and shares generated by each email.

Great event management tools:

Constant Contact's EventSpot service is a great feature for those interested in using email marketing to drive attendance at special events such as educational seminars, nonprofit functions, charity events, arts and entertainment shows, or sports competitions. EventSpot provides all the tools you need to quickly create an email invitation and a corresponding event home page and registration form. The online registration form streamlines the event management process since you won't need to collect registration information by telephone. Another cool feature is the ability to include several payment options right in the body of the email so attendees can pay in advance if your event has an admission fee. You can even include a link to the event's Facebook page and a Twitter hashtag to take full advantage of social media promotion. Offering yet more interesting features for advanced users, EventSpot is a full-featured solution sure to appeal to any event-based business.

Competitive pricing options:

Constant Contact's services are reasonably priced for the industry, starting at $20 per month to send unlimited emails to 500 or fewer contacts. As your contact list grows, so do the costs, with a charge of $35 per month for 2,500 contacts and $55 per month for up to 5,000. If you're willing to pay six or 12 months in advance, you get a very nice discount of 10% or 15%, respectively. Nonprofit organizations get a bigger price break, amounting to 20% for paying six months in advance and 30% for paying a year in advance. Finally, if you're new to email marketing and want to test out some of Constant Contact's features, you can start off with a 60-day free trial that enables you to send unlimited emails to 100 contacts. This is a pretty good deal for new users and a great way to determine whether Constant Contact is for you.

THE BAD

Missing some important campaign management features:

For all of Constant Contact's many successes, it does fall a bit short when it comes to providing advanced campaign capabilities such as triggered campaigns and an RSS to email function. These features are valuable because they help you to automate parts of the campaign process in order to send more timely, targeted emails to your subscribers for better results. A/B split testing is another important omission that is sure to disappoint serious email marketers. A/B split testing enables you to send out two versions of an email distributed at random to your contacts list in order to see which one performs better on a variety of trackable indicators. If you're looking to drive sales and new customers to your business through highly effective email campaigns, these features will definitely be missed.

THE DETAILS

Monthly Plan
100,000+ subscribers Contact Constant Contact
10,001 - 25,000 subscribers Contact Company
1 - 10,000 subscribers $20 - $85
25,001 - 50,000 subscribers Contact Constant Contact
50,001 - 100,000 subscribers Contact Constant Contact
Send Limits None
Annual Plan
100,000+ subscribers Contact Constant Contact
10,001 - 25,000 subscribers Contact Company
1 - 10,000 subscribers $204 - $867
25,001 - 50,000 subscribers Contact Constant Contact
50,001 - 100,000 subscribers Contact Constant Contact
Send Limits None

FEATURES

Title
  • Alias Email You can create an alias email address to send email blasts from.

  • Autoresponder You can create auto-response emails.

  • Event Website You can create an event website that will be hosted by the company.

  • Image & File Hosting The company will host the images and other documents used in your campaigns.

  • Integration The product can integrate with other software applications or websites.

  • Scheduling You can schedule the specific time and date of your email blasts.

  • Social Media Sharing You can share directly through social media websites.

  • A/B Split Testing You can create A/B versions of an email campaign and test to see which version is more successful.

  • Direct Mail Postcards You can create postcards online which are then printed and mailed by the company.

  • RSS to Email Emails are automatically sent when an RSS feed on a website or blog is updated.

  • Triggered Campaigns You can create auto-responding campaigns that are triggered by customer behaviors.

  • Create Lists You can build new lists.

  • Custom Data Fields You can customize the data fields in your contact records.

  • Export Contact Lists You can export your contact lists.

  • Group Contacts You can organize or segment contacts according to particular demographics or interests.

  • Merge Lists You can combine multiple contact lists into one master list.

  • Opt-Out Removal The service allows you to remove contacts that have opted out.

  • Branding You can alter generic templates with the images, logos, colors, and fonts used by your company.

  • Drag and Drop You can design emails using a drag-and-drop interface.

  • Formatting You can modify text style, size, and color, as well as background colors.

  • HTML Messages You can create emails using HTML.

  • Images You can add images to your emails.

  • Links You can add links to your emails.

  • Message Personalization You can create emails that include the contact's name or other personal information.

  • Plain Text Messages You can create emails using plain text.

  • Social Media Buttons You can add social media buttons that allow your emails to be shared on social media platforms.

  • Surveys Tools are available to help you create and insert surveys into your email campaigns.

  • Video You can directly embed video content into your emails.

  • Web Forms Tools are available to help you create and insert Web forms into your email campaigns.

  • Anti-Spam Checker The product will test your campaign to see if it will get flagged as spam.

  • Duplicate Email Checker The product automatically checks for duplicate email addresses in your contact lists.

  • Permission-Based Emails You are required to use permission-based (opt-in) email lists only.

  • Spell Checker A tool to spell check email content exists.

  • Test Email You can send yourself a test email before sending the blast to your contacts.

  • Bounced Emails You can view how many emails did not arrive at the destination address.

  • Campaign Results Email You can receive an email with the results of your campaigns.

  • Click-Through Tracking You can view click-through statistics.

  • Dashboard You can view your tracking and reporting data dashboard.

  • Forwarded Emails You can view how many emails were forwarded to additional recipients.

  • Google Analytics You can add Google Analytics tracking to your email links.

  • Industry Comparison You can compare your campaigns against industry data.

  • Opened Emails You can view the number of emails opened by recipients in each campaign.

  • Social Media You can view how many times your campaigns were liked or shared on social media sites.

  • Unsubscribed Contacts You can keep track of email recipients that unsubscribe.

  • Data Export You can export campaign reports and/or data.

  • Location Tracking You can track and view the approximate location of your contacts.

  • Sales Tracking You can track the number of sales generated by each campaign.

  • Copy & Paste Contact Lists You can copy and paste your contact lists into the database.

  • CSV Files You can import your contact lists in CSV format.

  • Excel Files You can import your contact lists in Excel format.

  • Gmail Contact Lists The product interfaces with Gmail, allowing you to import your contacts directly into the database.

  • Outlook Contact Lists The product interfaces with Outlook, allowing you to import your contacts directly into the database.

  • Quickbooks Contact Lists The product interfaces with Quickbooks, allowing you to import your contacts directly into the database.

  • Salesforce Contact Lists The product interfaces with Salesforce, allowing you to import your contacts directly into the database.

  • Text Files You can import your contact lists in Text format.

  • Apple Address Book The product interfaces with your Apple address book, allowing you to import your contacts directly into the database.

  • LinkedIn Contact Lists The product interfaces with LinkedIn, allowing you to import your contacts directly into the database.

  • Blog The company has a blog with relevant industry and product information.

  • FAQ The company provides a list of answers to frequently asked questions.

  • Forum The company provides an interactive forum where users can post questions and answers.

  • Glossary The company provides a glossary with common email marketing terms.

  • Knowledge Base The company provides a knowledge base of detailed help articles.

  • Newsletter The company will send you a newsletter with best practices and other tips.

  • Video Tutorials The company provides video tutorials.

  • Email/Tickets The company has an email or ticket system dedicated to support.

  • Live Chat The company offers live chat support.

  • Live Webinars Live webinars are provided by the company.

  • Phone You can contact the company by phone to get support.

  • Social Media You can contact the company with questions through social media websites.

  • Custom Templates You can create your own custom template.

  • Event Invitation Event invitation templates are available.

  • Greeting Card Greeting card templates are available.

  • Industry Templates Industry-specific templates are available.

  • Newsletter Newsletter templates are available.

  • Promotion Product promotion templates are available.

  • Template Building Service The company offers a service to build custom templates.

  • Event Marketing For an additional fee, the service provides event marketing tools and resources.

  • Surveys For an additional fee, the email marketing service allows you to design and utilize surveys.

  • Social Media Marketing For an additional fee, the service provides social media marketing tools and resources.

  • Web Forms For an additional fee, the email marketing service allows you to design and utilize Web forms.

  • Analytics The software integrates with third-party analytics applications.

  • API The company provides an API (Application Programming Interface).

  • CMS The product integrates with third-party CMS applications.

  • CRM The product integrates with third-party CRM applications.

  • eCommerce The product integrates with third-party eCommerce applications.

  • Events The product integrates with third-party events applications.

  • Forms The product integrates with third-party form building applications.

  • Mobile The product integrates with third-party mobile applications.

  • Social Media The product integrates with third-party social media applications.

  • Surveys The product integrates with third-party survey building applications.

  • Android A native Android application is available.

  • Apple A native Apple application is available.

  • Mobile Website You can access the service from a website dedicated to mobile devices.

PRICING

Monthly PlansAnnual Plans
$20Up to 500 subscribers $204Up to 500 subscribers
$35Up to 2,500 subscribers $357Up to 2,500 subscribers
$55Up to 5,000 subscribers $561Up to 5,000 subscribers
$85Up to 10,000 subscribers $867Up to 10,000 subscribers
Contact Constant Contact10,000+ subscribers Contact Constant Contact10,000+ subscribers

Similar Products


We recently added comments and we're amped to hear your input. Keep it civil and intelligent, and be sure to peek at our Community Guidelines before posting. If you'd like to contact the staff, our inbox is always open.