MailChimp Review

MailChimp offers one of the most generous free plans in the industry, although it can get fairly costly if you exceed their sending limits. Their notable business-enhancing analytical features and strong technology tools still make them a good option for many marketers.

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The Good

Forever Free Plan

The Forever Free Plan offered by MailChimp is a great asset for small business owners, nonprofits, or other groups that are just getting started and have a limited marketing budget. Under the Forever Free Plan, you're able to send up to 12,000 emails per month if you have fewer than 2,000 subscribers. One beneficial feature of this plan is that there is no contract required; you don't have to provide a credit card. It is worth pointing out that the Forever Free Plan does not include autoresponder capabilities, tools to help your emails get through spam filters, and a couple other resources that might be missed by some email marketers. Regardless, the Forever Free Plan still has a lot to offer and can be utilized by a broad range of email marketers.

Great free learning resources

MailChimp provides some great resources to help you minimize the learning curve and get you on your way to creating effective, dynamic campaigns. Some of these resources include helpful videos to get you familiar with their interface and several free eBooks that provide practical advice about getting the most out of your email marketing campaign. MailChimp Guides are also useful, as they cover topics like transactional emails, mobile devices, managing lists, and many other relevant email marketing topics. MailChimp even offers a tool that tells you how well a potential subject line will perform based on history and industry statistics.

Extensive analytical tracking

MailChimp reports use interactive graphs, enabling you to easily view activity associated with your emails. Reports reveal open and click rates, opens by location, bounces, unsubscribes, and more. The reports even enable you to compare your rates against other email marketers in a similar industry. MailChimp integrates with Google Analytics, which provides additional insight into your campaigns so you can see how much revenue your campaigns are creating. All of these tracking and reporting tools positively influence your ability to create effective email marketing campaigns and better reach the right types of customers.

Useful mobile application

MailChimp provides a useful mobile application for both the iPhone and Android-based mobile devices. The application acts as a shortcut to your email marketing account, enabling you to add subscribers to any of your lists, get updates about campaigns, stay apprised of social media activity, and several other helpful features. For those that are constantly on the go and want the option of getting more work done outside of the office, a solid mobile application like the one provided by MailChimp will be highly appreciated.

The Bad

Difficult transition from free account

While the Forever Free Plan allows you to have 2,000 subscribers or less for free, exceeding that limit comes at a price. For those with 2,000 to 2,500 subscribers, your monthly bill is going to be in the neighborhood of $30 per month. As you get closer to 5,000 subscribers, your monthly fee approaches $50 per month. Most small businesses send less than six email blasts per month, so the send limit increase that you get by moving to the next level (12,000 emails per month with the free account vs. unlimited emails with a paid account) isn't much of an incentive. For those who are sensitive to price and need access to more email sending capacity, it may be worth your time to shop around.

The Details

Monthly Plan

  • 100,000+ subscribers: Contact MailChimp
  • 10,001 - 25,000 subscribers: $75 - $150
  • 1 - 10,000 subscribers: $10 - $75
  • 25,001 - 50,000 subscribers: $150 - $240
  • 50,001 - 100,000 subscribers: Starting at $240
  • Send Limits: No limits on plans under 50,000

Annual Plan

  • 100,000+ subscribers: Contact MailChimp
  • 10,001 - 25,000 subscribers: $900 - $1,800
  • 1 - 10,000 subscribers: $120 - $900
  • 25,001 - 50,000 subscribers: $1,800 - $2,880
  • 50,001 - 100,000 subscribers: Starting at $2,880
  • Send Limits: No limits on plans under 50,000

Pricing

Monthly Plans

  • $10: Up to 500 subscribers
  • $15: Up to 1,000 subscribers
  • $30: Up to 2,500 subscribers
  • $50: Up to 5,000 subscribers
  • $75: Up to 10,000 subscribers
  • $150: Up to 25,000 subscribers
  • $240: Up to 50,000 subscribers
  • $375: Up to 75,000 subscribers

Annual Plans

  • $120: Up to 500 subscribers
  • $180: Up to 1,000 subscribers
  • $360: Up to 2,500 subscribers
  • $600: Up to 5,000 subscribers
  • $900: Up to 10,000 subscribers
  • $1,800: Up to 25,000 subscribers
  • $2,880: Up to 50,000 subscribers
  • $4,500: Up to 75,000 subscribers

MailChimp also offers monthly and annual plans for more than three million subscribers as well as a variety of send-based pricing plans. Visit MailChimp's website for more pricing information.

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