THE GOOD

Forever Free Plan:

The Forever Free Plan offered by MailChimp is a great asset for small business owners, nonprofits, or other groups that are just getting started and have a limited marketing budget. Under the Forever Free Plan, you're able to send up to 12,000 emails per month if you have fewer than 2,000 subscribers. One beneficial feature of this plan is that there is no contract required; you don't have to provide a credit card. It is worth pointing out that the Forever Free Plan does not include autoresponder capabilities, tools to help your emails get through spam filters, and a couple other resources that might be missed by some email marketers. Regardless, the Forever Free Plan still has a lot to offer and can be utilized by a broad range of email marketers.

Great free learning resources:

MailChimp provides some great resources to help you minimize the learning curve and get you on your way to creating effective, dynamic campaigns. Some of these resources include helpful videos to get you familiar with their interface and several free eBooks that provide practical advice about getting the most out of your email marketing campaign. MailChimp Guides are also useful, as they cover topics like transactional emails, mobile devices, managing lists, and many other relevant email marketing topics. MailChimp even offers a tool that tells you how well a potential subject line will perform based on history and industry statistics.

Extensive analytical tracking:

MailChimp reports use interactive graphs, enabling you to easily view activity associated with your emails. Reports reveal open and click rates, opens by location, bounces, unsubscribes, and more. The reports even enable you to compare your rates against other email marketers in a similar industry. MailChimp integrates with Google Analytics, which provides additional insight into your campaigns so you can see how much revenue your campaigns are creating. All of these tracking and reporting tools positively influence your ability to create effective email marketing campaigns and better reach the right types of customers.

Useful mobile application:

MailChimp provides a useful mobile application for both the iPhone and Android-based mobile devices. The application acts as a shortcut to your email marketing account, enabling you to add subscribers to any of your lists, get updates about campaigns, stay apprised of social media activity, and several other helpful features. For those that are constantly on the go and want the option of getting more work done outside of the office, a solid mobile application like the one provided by MailChimp will be highly appreciated.

THE BAD

Difficult transition from free account:

While the Forever Free Plan allows you to have 2,000 subscribers or less for free, exceeding that limit comes at a price. For those with 2,000 to 2,500 subscribers, your monthly bill is going to be in the neighborhood of $30 per month. As you get closer to 5,000 subscribers, your monthly fee approaches $50 per month. Most small businesses send less than six email blasts per month, so the send limit increase that you get by moving to the next level (12,000 emails per month with the free account vs. unlimited emails with a paid account) isn't much of an incentive. For those who are sensitive to price and need access to more email sending capacity, it may be worth your time to shop around.

THE DETAILS

Monthly Plan
100,000+ subscribers Contact MailChimp
10,001 - 25,000 subscribers $75 - $150
1 - 10,000 subscribers $10 - $75
25,001 - 50,000 subscribers $150 - $240
50,001 - 100,000 subscribers Starting at $240
Send Limits No limits on plans under 50,000
Annual Plan
100,000+ subscribers Contact MailChimp
10,001 - 25,000 subscribers $900 - $1,800
1 - 10,000 subscribers $120 - $900
25,001 - 50,000 subscribers $1,800 - $2,880
50,001 - 100,000 subscribers Starting at $2,880
Send Limits No limits on plans under 50,000

FEATURES

Title
  • A/B Split Testing You can create A/B versions of an email campaign and test to see which version is more successful.

  • Alias Email You can create an alias email address to send email blasts from.

  • Autoresponder You can create auto-response emails.

  • Event Website You can create an event website that will be hosted by the company.

  • Image & File Hosting The company will host the images and other documents used in your campaigns.

  • Integration The product can integrate with other software applications or websites.

  • RSS to Email Emails are automatically sent when an RSS feed on a website or blog is updated.

  • Scheduling You can schedule the specific time and date of your email blasts.

  • Social Media Sharing You can share directly through social media websites.

  • Triggered Campaigns You can create auto-responding campaigns that are triggered by customer behaviors.

  • Direct Mail Postcards You can create postcards online which are then printed and mailed by the company.

  • Create Lists You can build new lists.

  • Custom Data Fields You can customize the data fields in your contact records.

  • Export Contact Lists You can export your contact lists.

  • Group Contacts You can organize or segment contacts according to particular demographics or interests.

  • Opt-Out Removal The service allows you to remove contacts that have opted out.

  • Merge Lists You can combine multiple contact lists into one master list.

  • Branding You can alter generic templates with the images, logos, colors, and fonts used by your company.

  • Drag and Drop You can design emails using a drag-and-drop interface.

  • Formatting You can modify text style, size, and color, as well as background colors.

  • HTML Messages You can create emails using HTML.

  • Images You can add images to your emails.

  • Links You can add links to your emails.

  • Message Personalization You can create emails that include the contact's name or other personal information.

  • Plain Text Messages You can create emails using plain text.

  • Social Media Buttons You can add social media buttons that allow your emails to be shared on social media platforms.

  • Video You can directly embed video content into your emails.

  • Surveys Tools are available to help you create and insert surveys into your email campaigns.

  • Web Forms Tools are available to help you create and insert Web forms into your email campaigns.

  • Anti-Spam Checker The product will test your campaign to see if it will get flagged as spam.

  • Duplicate Email Checker The product automatically checks for duplicate email addresses in your contact lists.

  • Permission-Based Emails You are required to use permission-based (opt-in) email lists only.

  • Spell Checker A tool to spell check email content exists.

  • Test Email You can send yourself a test email before sending the blast to your contacts.

  • Bounced Emails You can view how many emails did not arrive at the destination address.

  • Campaign Results Email You can receive an email with the results of your campaigns.

  • Click-Through Tracking You can view click-through statistics.

  • Dashboard You can view your tracking and reporting data dashboard.

  • Data Export You can export campaign reports and/or data.

  • Forwarded Emails You can view how many emails were forwarded to additional recipients.

  • Google Analytics You can add Google Analytics tracking to your email links.

  • Industry Comparison You can compare your campaigns against industry data.

  • Location Tracking You can track and view the approximate location of your contacts.

  • Opened Emails You can view the number of emails opened by recipients in each campaign.

  • Sales Tracking You can track the number of sales generated by each campaign.

  • Social Media You can view how many times your campaigns were liked or shared on social media sites.

  • Unsubscribed Contacts You can keep track of email recipients that unsubscribe.

  • Copy & Paste Contact Lists You can copy and paste your contact lists into the database.

  • CSV Files You can import your contact lists in CSV format.

  • Gmail Contact Lists The product interfaces with Gmail, allowing you to import your contacts directly into the database.

  • Quickbooks Contact Lists The product interfaces with Quickbooks, allowing you to import your contacts directly into the database.

  • Salesforce Contact Lists The product interfaces with Salesforce, allowing you to import your contacts directly into the database.

  • Text Files You can import your contact lists in Text format.

  • Apple Address Book The product interfaces with your Apple address book, allowing you to import your contacts directly into the database.

  • Excel Files You can import your contact lists in Excel format.

  • LinkedIn Contact Lists The product interfaces with LinkedIn, allowing you to import your contacts directly into the database.

  • Outlook Contact Lists The product interfaces with Outlook, allowing you to import your contacts directly into the database.

  • Blog The company has a blog with relevant industry and product information.

  • FAQ The company provides a list of answers to frequently asked questions.

  • Glossary The company provides a glossary with common email marketing terms.

  • Knowledge Base The company provides a knowledge base of detailed help articles.

  • Newsletter The company will send you a newsletter with best practices and other tips.

  • Video Tutorials The company provides video tutorials.

  • Forum The company provides an interactive forum where users can post questions and answers.

  • Email/Tickets The company has an email or ticket system dedicated to support.

  • Live Chat The company offers live chat support.

  • Social Media You can contact the company with questions through social media websites.

  • Live Webinars Live webinars are provided by the company.

  • Phone You can contact the company by phone to get support.

  • Custom Templates You can create your own custom template.

  • Industry Templates Industry-specific templates are available.

  • Newsletter Newsletter templates are available.

  • Promotion Product promotion templates are available.

  • Event Invitation Event invitation templates are available.

  • Greeting Card Greeting card templates are available.

  • Template Building Service The company offers a service to build custom templates.

  • Event Marketing For an additional fee, the service provides event marketing tools and resources.

  • Social Media Marketing For an additional fee, the service provides social media marketing tools and resources.

  • Surveys For an additional fee, the email marketing service allows you to design and utilize surveys.

  • Web Forms For an additional fee, the email marketing service allows you to design and utilize Web forms.

  • Analytics The software integrates with third-party analytics applications.

  • API The company provides an API (Application Programming Interface).

  • CMS The product integrates with third-party CMS applications.

  • CRM The product integrates with third-party CRM applications.

  • eCommerce The product integrates with third-party eCommerce applications.

  • Forms The product integrates with third-party form building applications.

  • Mobile The product integrates with third-party mobile applications.

  • Social Media The product integrates with third-party social media applications.

  • Surveys The product integrates with third-party survey building applications.

  • Events The product integrates with third-party events applications.

  • Android A native Android application is available.

  • Apple A native Apple application is available.

  • Mobile Website You can access the service from a website dedicated to mobile devices.

PRICING

Monthly PlansAnnual Plans
$10Up to 500 subscribers $120Up to 500 subscribers
$15Up to 1,000 subscribers $180Up to 1,000 subscribers
$30Up to 2,500 subscribers $360Up to 2,500 subscribers
$50Up to 5,000 subscribers $600Up to 5,000 subscribers
$75Up to 10,000 subscribers $900Up to 10,000 subscribers
$150Up to 25,000 subscribers $1,800Up to 25,000 subscribers
$240Up to 50,000 subscribers $2,880Up to 50,000 subscribers
$375Up to 75,000 subscribers $4,500Up to 75,000 subscribers

MailChimp also offers monthly and annual plans for more than three million subscribers as well as a variety of send-based pricing plans. Visit MailChimp's website for more pricing information.

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