VerticalResponse Review

VerticalResponse offers high-quality email design and campaign management capabilities, but some email marketers will be disappointed to learn that certain features are only available at an additional cost.

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The Good

Built-in survey creation

VerticalResponse is one of the few companies that provides a completely integrated survey solution that is easy to manage and track. Use of the survey tool is free for your first 25 user responses. Although you have to pay extra to continue using the tool, surveys provide you with very valuable customer feedback that can lead to more effective marketing strategies. Many advanced email marketers who put this survey tool to use find it well worth the extra cost.

Great integration with Salesforce

Salesforce is one of the most popular customer relationship management services around, offering powerful tools to help you manage your customer data and track your sales leads. If you already use Salesforce, VerticalResponse makes a great choice for your email campaign needs. In fact, you’re able to install the VerticalResponse system right into your Salesforce account, enabling you to build contact lists from your customer database, create and send emails, and view campaign reports all through the Salesforce interface. With so much built-in convenience, it’ll be hard for Salesforce users to find a better option for their email marketing needs.

Event management tools

VerticalResponse’s full-featured event management tools are perfect for promoting just about any kind of event. You start by creating a website for your event using a VerticalResponse template. You can even include a shopping cart feature to sell tickets in advance. After setting up your website, you then create email invitations to send out to your contacts list. You can even promote your event on social networks like Facebook and Twitter. As your event approaches, you’re always be able to access real-time registration and ticket sales data through your VerticalResponse dashboard. All these features are easy to use and work great whether you hold one event per month or multiple events every week. Although VerticalResponse does charge an additional fee for access to their event management tools, the convenience is likely to be worth the money for many customers.

Access to comprehensive learning materials

Within the VerticalResponse Knowledge Base, you can find a wide variety of user guides, video tutorials, and FAQ pages to learn about general email marketing concepts and the details of the VerticalResponse system. If you’re new to email marketing, you’ll really appreciate the beginner’s guides, as they do a great job of getting you up to speed and into your first campaign quickly.

The Bad

Additional fees for some functionalities

Although VerticalResponse offers one of the most affordable entry-level plans in the industry at only $8.80 per month, it’s important to understand that this price doesn’t provide access to the company’s full range of features. Although you can create and send standard email campaigns, view real-time campaign reports, and create email sign-up forms for your website and Facebook page, you won’t be able to make use of VerticalResponse’s great social media marketing tools, surveys, or event-planning features unless you pay extra. However, if you’re just looking for a good set of standard email marketing tools, VerticalResponse is a solid choice.

Free trial limited to 100 emails

Like most email marketing companies, VerticalResponse offers a free, no-obligation trial account that enables you to experience the company’s email marketing software and campaign analysis tools before you make a serious commitment. You can even design emails and carry out actual campaigns just as you would with a paid account. The major drawback to this deal is that you can only send a total of 100 emails before you’re required to upgrade to a paid account. For some, a 100-email limit won’t provide enough time to fully evaluate the software and determine whether the tools will be sufficient in the long run.

Not optimized for all browser types

If you use Internet Explorer or Firefox, you won’t have any trouble accessing all of VerticalResponse’s tools. However, if you prefer Google Chrome, Apple Safari, Opera, or another web browser, you should be prepared to switch to a supported browser if you plan to use the program. It would be nice to see VerticalResponse address this issue in the future, especially in light of how many people use and prefer the Chrome and Safari browsers.

The Details

Monthly Plan

  • 100,000+ subscribers: Contact VerticalResponse
  • 10,001 - 25,000 subscribers: $66.40 - $186.60
  • 1 - 10,000 subscribers: $8.80 - $96.30
  • 25,001 - 50,000 subscribers: Contact VerticalResponse
  • 50,001 - 100,000 subscribers: Contact VerticalResponse
  • Send Limits: None

Annual Plan

  • 100,000+ subscribers: Contact VerticalResponse
  • 10,001 - 25,000 subscribers: $796.80 - $2,239.20
  • 1 - 10,000 subscribers: $105.60 - $1,155.60
  • 25,001 - 50,000 subscribers: Contact VerticalResponse
  • 50,001 - 100,000 subscribers: Contact VerticalResponse
  • Send Limits: None

Pricing

Monthly Plans

  • $8.80 - $12.75: Up to 500 subscribers
  • $17.60 - $25.50: Up to 1,000 subscribers
  • $26.40 - $38.30: Up to 2,500 subscribers
  • $44 - $63.80: Up to 5,000 subscribers
  • $66.40 - $96.30: Up to 10,000 subscribers
  • $128 - $186.60: Up to 25,000 subscribers
  • Contact VerticalResponse: 40,000+ subscribers

Annual Plans

  • $105.60 - $153: Up to 500 subscribers
  • $211.20 - $306: Up to 1,000 subscribers
  • $316.80 - $459.60: Up to 2,500 subscribers
  • $528 - $765.60: Up to 5,000 subscribers
  • $796.80 - $1,155.60: Up to 10,000 subscribers
  • $1,536 - $2,239.20: Up to 25,000 subscribers
  • Contact VerticalResponse: 40,000+ subscribers

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