All Reviews

CES 2019 Liveblog: Procter & Gamble Media Days News Conference

Clock second hand Clock background

  January 6th, 2019  By Philip Palermo

Procter & Gamble DS3

A better look at the DS3, a small swatch P&G hopes will disrupt the cleaning products industry and will reduce the 800 million gallons of water used to create traditional household cleaning products. Could have major environmental impact.

Procter & Gamble Gillette Razor

A closer look at P&G’s new Gillette Razor.

Procter & Gamble Opte Precision Skincare System

The Opte Prescision Wand detects and corrects pigmentation to leave your skin looking flawless. The Opte Presiscion Wand uses a blue LED light to “see up to 3x more pigmentation than the human eye is capable of perceiving” and it’s digital camera captures 200 images per second.

Procter & Gamble Olay Skin Advisor

The Olay Skin Advisor gives users an intimate look at just what’s happening on their skin along with a personal skincare regimin.

Photos of the Genius X

Up close and personal with the Oral-B Genius X. Expected to be in stores worldwide summer 2019.

Procter & Gamble Update 4

Procter & Gamble states its “reinventing brand building from wasteful mass marketing to highly personalized 1 to 1 brand building on a mass scale.” No word on what this means for the consumer. Despite good intentions, we wonder if this will be a useful experience for the consumer or an invasive breach of privacy. Interested to learn more.

Procter and Gamble Genius X Oral-B Toothbrush

The Oral-B Genius X toothbrush recognizes your unique brushing style. The pressure sensors and time spent brushing develops a map of how you brush and gives you feedback on how to improve your dental health. The toothbrush was developed with dentists and hygienists to develop a superior experience.

We’ll give you a full review of the Oral-B Genius X after it hits stores this summer, but in the meantime check out our favorite electric toothbrushes.

Procter & Gamble Update 2

DS3, a tiny swatch that will help change the environment. It eliminates water from the final product. A liquid-free swatch that works better than heavy-waste cleaning products. Will reduce 800 million gallons of water typically required to make, ship, and use typical household products. Will help improve the environment overtime.

Procter & Gamble Update 1

Right out the gate, P&G promises a slew of new beauty and grooming products.

P&G’s brings the barber hot towel shaving experience to consumers each morning with the a new Gillette Razor.

Olay Skin Advisor harnesses AI technology as the “first-ever applications of deep learning in the beauty industry” that allows you to take a selfie to help you understand your skin’s age vs. your actual age. With the Olay Skin Advisor, you can pinpoint your skincare needs.

Oral-B Genius X instantly recognizes your unique brushing style and delivers feedback (brushing too little or too much). The AI goes a step further to recognize where in the mouth your brushing for the most accurate real-time feedback for superior oral health.

Join us from 2:00-2:45PM PST as we cover the latest announcements from Procter & Gamble’s CES 2019 news conference.

Check out all the latest CES 2019 news here.

Magnified: Zooming in on the best of everything

Sign up for our email newsletter, Magnified, where we uncover surprising truths, go behind the scenes of our reviews, and arm you with great dinner party conversation.