All Reviews Is Now Your Guide to the Best Services

Clock second hand Clock background

  June 25th, 2019  By Pete Pachal

Hello! You may have noticed things look a little different around That’s because we’re doing things a little differently than we always have.

But first, context: Today’s world is in the middle of a major shift. In practically every area — from entertainment to software to food, even — the products we used to buy one at a time are rapidly morphing into services we subscribe to.

Look at music. Just 5 years ago, most people bought music by downloading individual songs. Today, millions of music listeners get their music from a streaming service like Spotify or Apple Music; according to the RIAA, streaming accounts for 75% of the revenue from music sales.

That’s just one example, but the trend is ubiquitous and massive. The growth of the internet, especially the mobile internet, has been rocket fuel for the service industry: Between 2011 to 2016, U.S. consumer spending on subscription in e-commerce skyrocketed from $57 million to $2.6 billion, a report from McKinsey & Company shows. And in roughly the same time period, subscription businesses grew revenues about 8 times faster than S&P 500 company revenues, according to Zuora, a software company that helps companies integrate subscription-based systems.

For the consumer, this is a blessing and a curse. Subscribing to a service means predictability, reliability, and a budding relationship with a new brand, but it also means another monthly fee. Our monthly subscription bill seems to only go up, and that’s on top of all the essential services — like insurance and internet connectivity — that we were already paying for. It’s no wonder subscription fatigue is a real thing.

Back to us. has always been a place where consumers can find authoritative reviews of all kinds of products and services. We’ve built our brand on guiding you to the best trail running shoes, electric toothbrushes, and more, and we’ll continue to publish unbiased reviews that help consumers make good purchase decisions.

But starting today, services take center stage. is now your services guide: A trusted purchase companion on everything you subscribe to. We’ll be the guardian of your monthly bill, helping you ensure every penny you spend on services is worth it, and when it’s not — whether it’s a feature, company, or entire category — we’ll say so.

We’ll still review some products. Where the item intersects directly with a service (video doorbells, for example), we’ll review it in the context of how a subscriber would approach it. We’ll also keep our existing product reviews fresh and updated for the foreseeable future.

We’re also going beyond reviews. In the coming months, you’ll see more news, analysis, and how-to content on, exploring larger issues and concerns around the different services we cover, such as security and privacy. Subscribing to a new service means another company has access to your personal data and payment info, and it’s important for consumers to understand the risks, which often go beyond the scope of a review.

So while we’re altering our focus, we’re expanding our toolkit. Welcome to the new — your go-to destination for everything services related. If you subscribe to it, we have thoughts on it, and you can trust us to point you in the right direction while ensuring your monthly bill isn’t any higher than it needs to be.

Magnified: Zooming in on the best of everything

Sign up for our email newsletter, Magnified, where we uncover surprising truths, go behind the scenes of our reviews, and arm you with great dinner party conversation.