Cooking — whether you love it or hate it, you’ve probably had to deal with a few mishaps in your lifetime. Maybe you’ve bought the wrong set of ingredients, found yourself chewing through undercooked salmon, or broken a glass bowl on the way to the sink.
Whirlpool Corporation announced today that its new mission is to minimize these problems — to “create something you never knew you needed,” according to Jason Matthew, the company’s senior director of global connected strategy.
Yummly, a recipe search engine app, is at the forefront of this mission. Purchased by Whirlpool in 2017, the app has nearly two million recipes in its system and aims to serve as a conduit between physical and digital experiences in the kitchen. This concept isn’t anything new, but the app and its integrations are getting facelifts, including Yummly Pro, a step-by-step cooking class feature comparable to the live-streaming cycle classes of Peloton. The app will allow you to follow along with pros like Carla Hall and Andrew Zimmern as they make specialty recipes, while the Yummly Meal Planning feature can simultaneously aggregate the ingredients you have in your fridge to help plan meals for the week.
So far, no major competitors are bringing the same classroom-type experience to the market. That said, GE’s revamped Kitchen Hub now integrates with applications like SideChef and includes video chat and camera features that allow you to connect with friends or family while cooking. Samsung also recently announced AI integration into its Family Hub Fridge, allowing you to cook with distant relatives in real time.
Whirlpool’s Smart Countertop Oven — launching this spring — automatically detects what you’re trying to cook via algorithms that also predict how to cook it by adjusting times and temperatures. Again, this isn’t the first of its kind, but we’re excited to see how Whirlpool’s take sets itself apart in the smart kitchen space.
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