The 3 Best Small Business CRM Software Solutions

The best CRM for small business should be cost effective and have the ability to scale as your company grows. Nimble companies need a solution that requires little to no training, so the best CRM for small business will have a great user interface that is simple to navigate and provides numerous time saving features. Many of the top CRM software provide access to a lengthy list of features, but focusing on the critical needs of your small business will help ensure that the most appropriate software solution is selection. Let the big companies pay up for all the bells and whistles, while your salespeople are out grabbing their market share.

Sage small business CRM has a classic browser based navigation, making it easy for new users to quickly get comfortable using the software. The product allows your team to do basic sales, marketing, and customer support automation, three functions that are at the heart of many small businesses. One unique feature of Sage CRM is the ability to create marketing campaigns with “waves” that allow you to track and manage every element of your campaign. Solid support via web, chat, and phone is available, helping ensure that your small business is not delayed by a technical issue. Sage does fall a bit short in terms of email integration as options are limited to Outlook, but at $39 per user per month, Sage is among the most affordable CRM products on the market.

At $12 per user per month with no contract requirements, vtiger is one of the cheapest small business CRM applications around. Sufficient tools are available to drive sales, marketing, and customer service. Relative to some of the other best CRM for small business, vtiger lacks more robust reporting and analytics features. However, vtiger’s intuitive interface, seamless inventory manager, customer interaction manager, and ability to incorporate business orders more than makes up for subpar reporting. Create and track business contracts, and support multiple currencies with this great small business CRM application.

Zoho CRM for small business is a complete system with mobile capability and social CRM built in. Zoho offers a free basic account for up to three users, a great option if your small business is just getting off the ground. As your company grows, Zoho’s “freemium” model allows your business to easily scale from one to hundreds of employees. In addition, you’ll have the ability to test out the Professional or Enterprise solutions for free while you make the decision to upgrade. Zoho’s interface minimizes the number of clicks a user makes, helping to keep the learning curve small, and allowing your employees to save time. Zoho also offers reporting that is easy and intuitive, giving you the ability to export to Excel, CSV or PDF, depending on your preference.