How We Reviewed NomNomNow
1 week of research
2 claims evaluated
4 services compared
After watching their Australian Shepherd, Harlee, suffer from immune problems, founding members Zach Phillips, Alex Jarrell and Nate Phillips, took their vet’s advice and started cooking fresh meals for her. Harlee recovered as a result, and with the help of their vet, Dr. Shmalberg, the NomNomNow team offers whole, rich ingredients to dogs all over the country. With a variety of options tailored to your dog or cat’s specific needs, NomNomNow looks to not only provide you with an easier way to shop for pet food, but it also has your pet’s future in mind.
NomNomNow claims to provide “care-grade” meal options for your pets, meaning that each dish is made with fresh, wholesome ingredients and packaged to fit your dog’s (or cat’s) calorie needs. NomNomNow contends that by investing in its menus, you will lead your pet down a path to an overall greater quality of life: “better food, better health.” Whether it be weight loss, weight gain or increased energy, NomNomNow claims to bring you the convenience and tools to help your pet get there.
Is it true?
Yes. When we evaluated NomNomNow’s service, it consistently passed all of our tests. We evaluated 15 companies that offered complete, raw meals via subscription delivery service and fell in love with NomNomNow's wide variety of meals, customized to your pet's age, size, and activity level.
NomNomNow’s menu is approved by the U.S. Food and Drug Administration (FDA) as well as the Association of American Feed Control Officials (AAFCO). These certifications aren’t required to sell dog food in the U.S. — but we appreciate that the company is willing to go the extra mile to ensure its formulas are safe and nutritious.
What really put NomNomNow over the edge, though, was its new line of cat food — it’s formulated to fit feline health necessities, with dishes high in protein and water content, both of which lead to increased energy levels. Companies that deliver freshly cooked cat and dog food are uncommon — most specialize in one or the other.
People who want quality food for their specific type of dog or cat, without having to cook or take a trip to the pet store.
Those who prefer buying cheap dog food in bulk at the store or on their own time.
|Price for dogs||
|Price for cats||Average (8 lbs): $245–256/month|
|Delivery range||Anywhere in the U.S.|
Customizable pet food delivered to your door
When you set up your initial account, NomNomNow let’s you enter your dog’s height, weight, age and health goals to gauge portion sizes. Then, depending on your location, the company will send you a weekly, biweekly, or monthly package of high quality, raw food for your dog or cat. When we tested NomNomNow, our first order came with our initial food pick as well as samples of the other four options they offer, so if our dog liked something else, we could easily switch, or choose a variety. The staple options come in beef, turkey, chicken, pork and egg varieties, making NomNomNow the leader in providing choices for your pet.
Options for cats
As of May 2018, the company started offering cat food. Kevin Campbell, senior marketing manager at NomNomNow, told us that the brand’s cat food recipes are designed to help combat health problems specific to cats. Kidney disease, for example, is common in cats and can be prevented with a “therapeutic diet regimen,” which can be executed by controlling the amount of nutrients your cat consumes.
This is what NomNomNow aims to do for you. As with its dog food options, the website reveals the exact breakdown of the nutrition facts for feline recipes of chicken and fish, you can pick the one you want, enter your cat’s specifics and you’re on your way to providing your cat with the food therapy they need.
While we have yet to physically test NomNomNow’s cat food in-house, we did our research and rummaged any reviews available on this new feature. Customers claim they prefer the convenience of the pre-portioned, tear-and-serve packages for both cats and dogs in lieu of going to the grocery store and stocking up on heavy bags of food. Others contend that even the pickiest of feline friends approve of NomNomNow’s recipes.
Each NomNomNow recipe is formulated by Dr. Shmalberg to fit the exact amount of nutrients dogs and cats need. You can even hear why he chose what he did below the selections on the website.
All food is made fresh to order at the NomNomNow facility every week, so you know you’re not getting months-old, frozen leftovers. NomNomNow is confident these fresh ingredients will accomplish health milestones for your pet end reduce trips to the veterinarian in the long-run. Its 30-day guarantee coincides with a guide devised to show you how quickly the results can take effect, as NomNomNow projects your dog will have a shinier coat and reduced allergy symptoms by week four.
We loved how easy mealtime was for our pets with NomNomNow. Compared to other contenders, NomNomNow’s individual, tear-and-serve pouches left us with less mess and a quicker clean-up than the competition — there’s no scooping, mixing, storing leftovers or draining involved.
This isn’t the brand for you if you’re looking for the cheapest dog food option out there. The 18-pound bag of dry kibble in the store for $20–$30 will last for weeks, whereas NomNomNow will drain over $100–$300 out of your wallet every month.
However, while you might save with cheaper kibble, you could end up spending feeling more in other, unexpected costs, like increased vet visits due to a low-quality diet, or nonmonetary costs, like, taking the time to portion your dog’s meals, cleaning up messes, trips to buy dog food, etc.
NomNomNow’s delivery options didn’t leave us with a lot of wiggle room. You’re locked into one delivery option depending on where you live (for most of you on the East Coast, it’ll probably be one delivery of 56 meals every four weeks), so you can’t vary your delivery frequency based on your schedule.
However, you can pause your subscription up to two weeks in advance by logging onto your account and adjusting your settings, and you can email customer service directly if you need to stock up on extra meals before a vacation.
Canceling your subscription is also a bit of a hassle. While you can pause your next two deliveries on the website, you’ll have to call or email customer service to permanently cancel your subscription. On the plus side, the customer service is highly responsive.
|Monthly cost approximation||
NomNomNow vs. The Farmer’s Dog
The Farmer’s Dog is a solid choice if you’re looking for a pet food delivery service specific to dogs — if you have cats, you won’t be able to order their food here. Like NomNomNow, you can enter your dog’s information (weight, energy level, and other health issues) into your profile, and The Farmer’s Dog will send you meal portions based on this information.
We like that you can choose between ordering a full meal plan or a “topper plan,” which is a reduced meal plan that lets you incorporate The Farmer’s Dog recipes into your old dog food if you’re not quite ready to part ways. However, mealtime with The Farmer’s Dog was not quite as efficient as with NomNomNow. Although the food comes in pre-portioned packages, you still have to squeeze the correct amount, and they aren’t resealable (this can get messy).
There’s also a good amount of ordering flexibility if you don’t want to be locked into The Farmer’s Dog’s schedule — you can choose how much you want shipped and when, and this can vary between two and 12-week intervals.
NomNomNow vs. Just Food for Dogs
Just Food meals are delivered to your door in varying sizes (7, 18 or 72 ounces, depending on what you choose). This gives you more flexibility when it comes to buying pet food, because it’s all on your terms. You even have the option to make your order a one-time or recurring one, which you can then vary between every two, four or eight weeks.
Just Food is a solid option for those whose pets have been prescribed specific diets. Just Food for Dogs offers meals tailored to certain ailments, however, to buy these, the diet must be prescribed by a veterinarian. The company also offers supplements to combat health problems as well as a custom-made diet option if you can’t find what you need. The caveat: it isn’t readily-available everywhere, and the packages are not individual and pre-portioned for every meal (more room for messes, more work).
While Just Food for Dogs isn’t exactly the same type of delivery service as NomNomNow, we thought it was a solid contender for its amenities and options for cats. Its cat food is not pre-portioned to your pet’s caloric criteria, but as with dog food, Just Food gives you a feeding calculator to let you make the decision on your own. The California-based company also has high shipping prices, so if you live on the other end of the country, a $7, 10 oz. package for your cat can turn into over a $40 one. Granted, these shipping prices won’t apply to everyone.
NomNomNow vs. Smalls
It’s tough to find a quality pet food service that makes its own food and specializes to both cats and dogs. We did, however, find a contender specific to feline friends only. Enter, Smalls. Its recipes were designed with the help of a feline nutritionist, but the company only offers one more recipe than NomNomNow with three different options: Chicken + Kale, Beef + Spinach and Turkey + Peas — all are packed with necessary nutrients for cats. Like NomNomNow, Smalls recipes are made high in protein and water content and low in carbs, since cats are obligate carnivores and get most of their water through fresh meat.
We also like how you can choose how many meals you want to receive each week (seven, 10, or 14). This way, you can decide whether you want Smalls to be your only source of cat food (two Smalls meals per day) or only part, depending on how attached you are to your old cat food.
You’re getting around the same quality with both companies, but you can order food for both your cats and dogs all in one place with NomNomNow. What’s more, the Smalls packaging is known to be a bit of a hassle, even though they do come resealable and BPA-free. Although the seals sometimes break and can be messy, the company is in the process of overhauling the packaging design. We actually learned this bit of information through the “Cat Concierge,” one of Smalls’ customer service features. Not only did we appreciate the honest feedback, we were impressed with how responsive Smalls was — the Cat Concierge made getting in touch as easy as shooting a text and waiting only minutes for a response.
How are NomNomNow’s meals formulated?
The company’s recipes are guided by Chief Nutrition Officer Dr. Justin Schmalberg, a board-certified veterinary nutritionist. NomNomNow even provides nutrition consultations at no cost to meet each pet’s individual needs.
What else can NomNomNow do for my pet?
Aside from providing “care-grade” pet food, NomNomNow can also include supplements, probiotic and prebiotic blend to be exact, to add into your pet’s food to help support a healthy digestive system.
NomNomNow can also provide a microbiome testing kit. Collect a stool sample and send it back using the kit provided, NomNomNow’s team of doctors will analyze and assess the data, and then the results will be shared with you to review and learn about your pet’s gut health.
How does NomNomNow stack up to other dog food brands?
NomNomNow lets you answer this question for yourself. You can plug in your current or old dog food brand into its nutrition comparison calculator to see the difference between fat, protein and calorie amounts.
Can I add more than one pet to my profile?
Yes. When checking out, you can choose the “add another pet” option and enter his or her specifics. You can shop for your Calico, pug and Belgian Malinois all in one place.
Are there any other discounts?
Yes. You will get 20 percent of your first order, and you’ll also get 50 percent off two weeks worth of food if you participate in NomNomNow’s Adoption Program. If you’re looking to adopt, check and see if any of NomNomNow’s partners are near you.