The 30-Second Review

The best ecommerce software provides a suite of services that take you from day one — getting a URL — to the end goal — closing on sales. We looked at 64 of the most popular ecommerce software providers, and ranked them on scope and quality of services. Our four top picks are full-service providers that will help you build a successful site and business.

Best Overall

Shopify hits all the marks: Learning resources, support, great website templates, marketing services, and more. This company’s ecommerce software enables you to build a website that you will love, and your customers will love to shop at.

Runners Up
Editor's Note:
  • January 25, 2018 - We’ve revised this review to show more clearly how we found the best ecommerce software. In addition, this page now includes an in-depth comparison of our favorite ecommerce companies and who they’re best for.

The Best Ecommerce Software

Our Picks for the Best Ecommerce Software

Best Overall

ShopifyFull-range features, great learning tools, plenty of templates, and a seamless shopping experience — Shopify has it all.

Shopify offers full-featured ecommerce software that will help you build a beautiful, successful online store from the ground up. This company offers great support throughout the whole site-building process. It has an extensive collection of learning resources — manuals, a knowledge base, and even an ‘Ecommerce University’ feature — that make website building easy, even for beginners. Once your website is up and running, these resources also teach you how to increase revenue and generate more web traffic. In addition, Shopify provides access to Community Forums, so you can share and learn alongside other business owners.

Along with its learning resources, Shopify brings a great marketing toolkit to the table. SEO functionality will help boost your site in Google’s rankings, and integrated social media makes it easy to get free shares through your customers. Shopify also integrates with MailChimp, which allows you to send targeted email campaigns to your subscribers, informing them about sales and new products. And, singing up automatically gets you $100 in Google ad credits and $50 in Facebook advertising — making it easy to get the word out about your site right away. Coupled with Shopify’s analytics and reporting functions, you’re armed with a full arsenal of marketing insight and capabilities.

Finally, Shopify has an awesome selection of website templates — most of which are available for free. You’ll be able to choose from a long list of themes to truly personalize your website. It also offers templates with specific features, like a mobile-friendly interface and drop-down menus, that make your site more user-friendly. If you do decide to pay for an upgraded template, you can choose one of Shopify’s Guaranteed Themes, which are fully refundable within a week. That means you can take the site for a spin, and switch it out if you don’t love the feel. All in all, Shopify makes it easy to customize your online store.

Versatile Website Design

GoDaddy Online StoreStands out for having 800+ website design options and great marketing tools.

Our favorite thing about GoDaddy is its exceptional collection of website templates. Its software allows you to choose from over 800 website designs — far more than most companies offer — and the customization doesn’t stop there. You can change font, choose a color scheme, upload your company logo, change the background image, and more. Also unique to GoDaddy is the option to select a navigation style. That means you can choose how many products appear in a row or on a single page, and have a little more control over the shopping experience. This is especially important for companies that offer a large number of products. If you’re looking to get really hands-on with website customization, we recommend GoDaddy. Its only drawback: There’s no template search feature, so you have to manually scroll through. The process is a little more time consuming than, say, Shopify’s.

GoDaddy stands out for a couple other functions, too. For one, it has one of the best ecommerce marketing kits we saw anywhere. With SEO, social media integration, email marketing, and product reviews, GoDaddy makes it possible to gain site recognition. In addition, its ecommerce software comes with a really strong shopping cart solution. It’s simple and to-the-point, with a one-page checkout system. It supports multiple payment options, international currencies, and foreign languages, so all your customers will feel right at home. And, it’s fully mobile-friendly, so customers can make purchases on the fly.

Excellent Shopping Cart Solution

VolusionOne-page, multilingual, multi-payment shopping cart options make the checkout experience truly seamless.

Volusion’s ecommerce software is super effective, especially for first-time users. If you’re new to ecommerce and website building, you’ll love Volusion’s easy-to-navigate interface. You have quick access to video tutorials and other online resources, which are located directly on the dashboard. These offer advice on building your store, expanding it, and everything in between. Volusion also makes site design blissfully simple — just choose a template, click ‘Install,’ then ‘Activate,’ and you’re off (you can even preview the template first). For beginners, or users who want to be more hands-off with site design, this simplicity is key.

We’re also really impressed with Volusion’s high-end shopping cart software. It’s loaded with features: Personal and guest profiles, wish lists, and a unique pop-up list that lets shoppers view their cart without leaving the page. The cart experience is also mobile compatible and available in multiple languages, like GoDaddy’s, so it’s accessible for a wider range of customers. At the end, one-page checkout makes the purchase process quick and painless.

It’s worth noting that Volusion is a bit pricier than our other top picks. The company does, however, offer a free trial option. This is especially nice for new users who want to take their ecommerce software for a spin before committing fully to it.

Approachable for Beginners

BigCommercePersonalized, live support and a free trial option make this software friendly to first-time users.

We’re also a fan BigCommerce for ecommerce beginners. This company offers similar resources to some of our other top picks: User guides, video tutorials, and FAQs that help you build your site. However, BigCommerce goes above and beyond by providing access to its ‘Success Squad.’ This group of ecommerce experts are around to answer all your questions on a personal level, and help you out step-by-step when a tutorial just won’t cut it.

BigCommerce also has a good array of template options — you can choose your look and customize color schemes to get your site up to snuff. And, if you’re on the fence, BigCommerce offers a free trial period for new users. The perk: You don’t have to provide a credit card number, so it’s a totally risk-free and worry-free trial period.

The Best Ecommerce Software: Summed Up

Ecommerce Software
Best For...
Best Overall
GoDaddy Online Store
Versatile Website Design
Excellent Shopping Cart Solution
Approachable for Beginners