The 4 Best Autoresponders
Implementing one of the best autoresponders can play an important role in the success of your email marketing campaigns. Autoresponders are emails sent automatically to your subscribers when triggered by a series of events you determine. They can be used to greet new subscribers, alert them about new products or services, or even wish them a happy birthday. All you have to do is set up the rules, write the message, and let the autoresponder take care of the rest. Many of the best autoresponders will also have reporting tools to help you keep track of how your email campaigns are performing so you can constantly improve and retool. When looking for a good email autoresponder, it’s important to focus on which product offers relevant features for your business at the best possible price. You should also consider the email marketing software program’s usability and which additional tools it provides to help improve your email campaigns. Based off this criteria, the four companies listed below stand apart from the rest.
AWeber Communications offers one of the best autoresponder tools in the industry. They give you access to over 600 available templates so you can pick one that best matches your company’s branding. AWeber Communications autoresponders have been tested in all major email clients, such as Gmail and Hotmail, to ensure your email appears correctly in your subscribers’ inboxes. Once your autoresponders are sent out, you can use AWeber Communications’ powerful reporting tools to keep track of who opened your messages, who clicked on the links, how much revenue the message generated, and more. You can even schedule the specific time you’d like the email autoresponder to send the message. All of these tools enable you to reach out to your subscribers, both new and old, and keep them informed without creating a lot of extra work. Just decide what you want your message to say, set up the autoresponder, and let AWeber Communications take care of the rest.
IContact is another email marketing software program with exceptional email autoresponder tools. For a personal touch, you can use mail merge technology to customize your email subject line and/or body with each subscriber’s name. You can also publish your emails to the web so your site visitors and social-media followers don’t miss out on your content. Like other popular autoresponders, iContact enables you to keep track of statistics, such as open rates and click rates. If you have a Premier Account through iContact, you also have the option to perform split testing, which is where two different versions of the same message are sent out. With the results of split testing, you can see which version was more effective and use that information to improve future emails. In addition, iContact’s autoresponders come with SpamCheck™ to ensure your emails are making it past your subscribers’ spam filters and into their inboxes.
In addition to offering a high-quality email marketing solution, GetResponse also provides some of the best autoresponder capabilities in the industry. You can set up time- or action-based messages based off any criteria you select, leaving you with more time to focus on other tasks besides sending out emails. There is no limit on the number of autoresponder messages you can send per day. GetResponse’s clean interface makes it easy to access all of the information you need about your autoresponders, including valuable statistics that give you insight into how well your subscribers responded to your messages. Rearranging the order of your autoresponders is as simple as dragging and dropping them into the position you’d like, and duplicating a message can be done with just a single click. Like iContact, GetResponse also allows you to perform split testing to help you gain insight into what your subscribers are interested in.
Benchmark Email allows you to upload up to eight different emails at a time and choose when you would like them to be sent out. You can then keep track of how those emails performed and use that data to create more effective campaigns in the future. Benchmark Email’s autoresponders can help you figure out how many emails are getting opened, how many are getting clicked through, and how many are not arriving at their destination. Unlike some of the other companies on this list, Benchmark Email does not offer split testing, which enables you to compare two different versions of the same message to assess the difference in performance. If you’re interested in this functionality, it is probably best to choose another email marketing service from this list.