The 4 Best Email Marketing Software for Nonprofits

The best email marketing software for nonprofits can be a valuable asset to the organization, especially to help with fundraising efforts. Several of the best email marketing products offer big discounts of 25% or more, along with a variety of tools such as autoresponders, email templates, and social media integration. When searching for an email marketing software for your nonprofit, it’s important to focus on which tools you need the most in addition to the kinds of discounts offered. The four products listed below represent some of the best email marketing software for nonprofits, and make a good starting point for your search.

GetResponse offers nonprofit organizations an astounding 50% off their purchase, a deal that is unmatched in the industry. This discount enables you to keep your costs very low while sending out a high volume of emails. You’ll have access to hundreds of templates, making it easy to design a professional-looking email that fits well with your organization’s style. If you have a substantial contacts list, you can upload them directly to GetResponse, which saves you quite a bit of time. GetResponse also integrates with popular social media outlets, including Facebook, Twitter, and LinkedIn, so you can easily share your messages across those platforms. With tools like these, GetResponse offers an excellent value for the money, and at 50% off, it’s no wonder that it’s one of the best email marketing software programs for nonprofits.

AWeber Communications offers a discount of 25% to nonprofit organizations, in addition to three complimentary months to start. You get access to their full range of tools, including powerful autoresponders which automate your email campaigns and help you stay in touch with your subscribers. You’ll also have a wide variety of email templates at your disposal, so you can choose one that best represents your organization. AWeber Communications’ reporting tool enables you to view the success of your emails in terms of how many have been opened and clicked through. If you’re new to email marketing, it’s a good idea to check out some of the webinars and other resources on AWeber Communications’ website to learn how to use the software most effectively.

Like AWeber Communications, Benchmark Email offers a 25% discount for nonprofits, but they don’t give you a free period. Once you’re set up with your account, you can start sending emails right away. Choose from a variety of email templates and, if you don’t see one you like, you can always design your own. Benchmark Email also has excellent autoresponder capabilities to help streamline your email campaigns, leaving you time to focus on other tasks. You won’t be able to perform split testing, but you can still monitor the success of your campaigns with detailed reports detailing how your subscribers responded. If you’re new to email marketing, Benchmark Email has an array of resources available on their website to help you get started and help increase your chances of success.

VerticalResponse earns a place among the best email marketing software for nonprofits because they offer 10,000 free emails per month to organizations, along with several other discounts. Depending on how many emails you send per month, you may be able to enjoy VerticalResponse’s email marketing absolutely free. Nonprofits also receive discounted rates of up to 15% on emails in excess of 10,000. Other discounts are available for creating surveys, and you can enjoy 15% off when you plan an event through VerticalResponse. For an event, you create a website, send out email invitations, and even promote it through your linked social media accounts. Not many other email marketing software programs provide services like this, so if you’re interested, it’s probably a good idea to take a look at what VerticalResponse has to offer.