Go Auto Insurance markets itself on being a low-cost option for drivers; however, low cost doesn’t always mean good value.
Covering Louisiana, Nevada and Idaho, the Baton Rouge-based auto insurer has been operating for 10 years since first opening its doors. As a small and relatively new insurer, Go Auto Insurance lacks the financial heft of some of its more well-known peers and seems to fall when it comes to customer satisfaction.
|Decent online tools||Poor customer satisfaction|
|Physical branch network||Lack of industry ratings|
|Low prices||Low reputation|
The Auto Insurance Factors We Analyzed
As Go Auto Insurance primarily markets itself as a low-cost insurance provider, you’d expect this to be where it shines. We’ll use Louisiana as our example, as that is where Go Auto Insurance has the largest footprint. Louisiana has an average insurance cost of $2,170 — which is fairly high compared to U.S. averages. Go Auto Insurance averages out at around $1,800, which presents rather a significant saving on the rates one could expect from this part of the country.
Remember that auto insurance rates vary significantly based on geographical location and individual circumstances such as driver history and age. These values should only be taken as a guideline for comparison purposes.
The BBB gives Go Auto Insurance one star out of five, based on just 10 reviews. Even though this is a relatively small sample size, the lower-than-average rating is more likely a product of the insurer’s lack of industry impact than anything else. One complaint, focused around the ongoing COVID-19 crisis, claims that the insurer canceled the customer’s policy due to coronavirus related non-payment. Times of crisis can be either make or break for customer experience, and it seems Go Auto Insurance has fallen short in this regard.
Go Auto Insurance meets minimum requirements under Louisiana state regulations for injury and damage liability for other parties in accidents caused by the insurance holder. For the driver, Go Auto Insurance can cover medical payments, funeral costs and lost wages regardless of fault, as well as environmental damage and theft/vandalism. It also has options for recouping costs if the policyholder is hit by an uninsured driver.
Deals, discounts and add-ons
Go Auto Insurance doesn’t offer roadside assistance, rideshare coverage or gap insurance, but it does have options for things such as towing and car rental coverage. Go Auto Insurance is purely a car insurance provider, so you can’t access any umbrella products like property insurance.
During April and May 2020, Go Auto Insurance offered a 15% discount on premiums in the Louisiana area to help customers save money due to the coronavirus crisis. However, there doesn’t seem to be any plans regarding extending this discount or offering any others. Nevertheless, with the relatively low base cost of Go Auto Insurance, this is less of an issue than it would be with more expensive providers.
Go Auto Insurance Overview: Financial Strength, Availability and History
Go Auto Insurance has no rankings on sites such as YouGov, J.D. Power or A.M Best, making it challenging to assess factors regarding the strength and impact of the company as a provider. BBB has awarded it an A+ ranking, but this is offset by its poor customer satisfaction scores.
- In business since: 2009
- J.D Power 2019: Not rated
- A.M Best Financial Strength Rating: Not rated
- BBB Rating: A+
|AM Best Financial Strength Rating||J.D. Power Claims Satisfaction Survey||24/7 Claims Support|
|Go Auto Insurance||N/A||N/A||Yes|
Information correct as of 06/17/2020
Go Auto Insurance vs. USAA
USAA is one of the highest-rated insurance providers in the U.S. today. As you can see from the table above, it has an A++ rating from AM Best and a five-star customer satisfaction rating from J.D. Power.
USAA saves customers an average of $707 on their premium and offers plenty of options depending on the customer’s driving, vehicle and membership. The only real downside of USAA is that it is only available to military personnel and their families.
Go Auto Insurance vs. Geico
Geico is another insurance provider at the lower end of the cost spectrum. It has an edge over Go Auto Insurance since it also offers property insurance and provides additional savings to customers who take out both kinds of policies simultaneously.
Geico also has much better-than-average customer satisfaction and financial strength ratings, which may make it a safer bet for your money than the largely unrated Go Auto Insurance.
How We Evaluated Go Auto Insurance
Factors evaluated are based on ratings from organizations such as the Better Business Bureau, J.D. Power and AM Best, independent customer service ratings, as well as average premiums.
The Bottom Line
Go Auto Insurance is a tough one to recommend. There are plenty of other providers in the same price range that have a better standing among industry rating boards, and the lack of options and non-auto related products makes it hard to customize insurance and gain additional discounts.
Nonetheless, Go Auto Insurance does have a robust online presence, physical branches to make communication simpler and a decent smartphone app.
Go Auto Insurance FAQ
Go Auto Insurance only offers auto insurance.
Go Auto Insurance is currently available in the states of Nevada, Idaho and Louisiana. However, its biggest branch footprint is in Louisiana.
Personal injury, vehicle damage, legal costs, environmental damage, vandalism and theft. There are a few additional options for extras such as towing and car rentals.