The Best Voice Assistant

The world of voice assistants is rapidly changing, but the best should recognize and answer your questions clearly, help you to complete tasks, and allow you to access services such as home automation features with ease. We consulted industry experts and reports from market analysts such as Voicebot.ai as well as tech sites like CNET and Digital Trends to find voice assistants with the most advanced and reliable technology. We picked out our three favorites; most are available as smartphone apps, but we've also pulled out popular devices that feature the voice assistants.

After hours of research, we found each voice assistant had pros and cons that will suit particular needs.

Best Overall
Amazon Echo Plus
Pros
Intelligence
Wide range of skills
Strong smart-home device support
Easy shopping
Cons
Less seamless mobile experience
Answers aren’t always accurate

Why We Chose It

Intelligence

Amazon Alexa is highly capable at answering general questions and performing tasks such as providing a news briefing or calendar reminder. The voice assistant recently gained a Follow-up Mode that allows you to give multiple commands to Alexa. Simply give your follow-up command after your first and Alexa will respond without having to be woken up or reactivated. More importantly, these conversational capabilities show that Alexa is keeping pace in the quickly evolving world of voice assistant technology.

Wide range of skills

Amazon Alexa skills are voice applications that are similar to the apps on a smartphone. The skills allow you to perform tasks such as streaming music, reserving an Uber, and even completing a guided yoga session. While some are developed by large companies to connect to smart devices or provide additional services, Amazon also allows any third-party developers to create skills — anyone with the free Alexa Skills Kit can create one. That means the possibilities are nearly endless, and with some 30,000 skills (the most voice applications of any voice assistant) available for Alexa in the US, you can easily find a combination that suits your needs.

Strong smart-home device support

Out of all the voice assistants we compared, Amazon Alexa had the greatest amount of compatibility with other smart-home devices such as Philips Hue (lights) and Vivint Hub (smart hub). Granted, Google Assistant is catching up, but Alexa still leads the pack when it comes to the number of options you have for automating your home — an important feature if you want more control over the smart-home devices you choose.

Easy shopping

Most voice assistants will help you complete general tasks, but Alexa’s connection to Amazon offers the most seamless shopping experience. You’ll need an Amazon Prime membership to shop, but the service makes it easy to place, cancel, and track orders. You can even ask Alexa if Amazon is offering any exclusive deals for easy savings if your hands are full, making it a useful companion in the home.

Points to Consider

Answers aren’t always accurate

A recent study by SEO and digital marketing firm Stone Temple revealed that Amazon Alexa has a slight tendency to answer questions incorrectly or not provide a relevant answer. At times, it might take a few attempts until you get the answer you seek. However, it is important to note that this is also due to the fact that Alexa now answers a much larger range of questions — the likelihood of inaccurate responses is unavoidable. Lee Mallon, founder of voice and mobile application company Rarely Impossible, explained that while useful, “voice assistant technology is still in the early stages and requires a learning curve.” It takes a little practice to learn how to phrase voice commands to get consistent and effective responses.

Less seamless mobile experience

Unlike its leading competitors Google Assistant and Siri, Alexa is not pre-installed into mobile phones. You can still use the voice assistant by downloading the Amazon Alexa App, but it isn’t as seamless as simply activating Google Assistant or Siri by voice.

Runner-Up
Google Home Max
Google Assistant
Pros
Intelligence and accuracy
Advancing quickly
Great for entertainment
Cons
Less flexibility with home-automation
Not as many voice applications

Why We Chose It

Intelligence and accuracy

When it comes to answering questions, Google Assistant takes the crown. During the test of more than 4,000 questions led by Stone Temple, Google Assistant consistently outperformed other industry leaders including Alexa, Siri, and Cortana when recognizing and responding to questions correctly. In addition, if you have a Google Home speaker, Google Assistant can understand two commands at the same time, which is a step above Amazon Alexa’s Follow-Up Mode. Want to check the weather and switch on your TV? Simply ask and Google Assistant will do both.

Advancing quickly

Google Assistant falls behind Alexa when it comes to voice applications and smart-device compatibility, but the voice assistant is rapidly catching up. At the 2018 Consumer Electronics Show (CES), Google announced it would be matching Amazon Alexa’s Routines — a feature that allows you to string multiple actions together using a single command. For example, say “Hey Google, good morning” and your assistant will turn on the lights, tell you the weather, and stream music. Google also announced upcoming compatibility with everything from refrigerators to third-party smart displays as well as the ability to understand 30 languages. We can’t comment on these features yet, but it is a good sign that Google Assistant won’t be an outdated choice anytime soon.

Great for entertainment

Using Google Assistant with a Google Home speaker and Chromecast devices will streamline your entertainment experience. Simply activate your Google Assistant on the speaker to control any Chromecast device or services such as streaming music, Netflix, or YouTube videos. Alexa allows you to do something similar with the Amazon’s Fire TV streaming device, but with one important flaw: no YouTube. The rivalry between Google and Amazon means YouTube isn’t available on Alexa- and video-compatible devices like Fire TV or the Echo Show. For any of the 1.5 billion fans of the streaming service, that absence may be a major consideration.

Points to Consider

Not as many voice applications

Google Assistant offers a solid library of applications called Actions that are similar to Alexa’s Skills. That said, Alexa has far more voice applications available, and the development community behind Alexa Skills is both larger and more established. Google’s library of applications will grow, but as of now, Alexa’s capabilities are tough to beat.

Less flexibility with home automation

Although Google Assistant is quickly gaining compatibility with popular home automation services and smart-devices such as the Vivint security hub, Alexa is the industry leader when it comes to voice assistant integration. For those who want greater flexibility when automating their home, Alexa is still the better option.

Best for Apple Users
Apple Home Pod
Pros
Great for HomeKit owners
Great for Apple users
Extensive language support
Cons
Limited voice applications
Siri devices aren’t as versatile

Why We Chose It

Great for HomeKit device owners

Siri works with smart-devices that are compatible with HomeKit, Apple’s home automation service. The amount of integrations is a bit limited, but Apple regulates what is available to ensure they are effective and easy to use. Activating an automation feature is as simple as giving a regular command, which stands in contrast to specialized activation words required by Alexa and Google Assistant. Better still, if you have a HomePod, any HomeKit products you already have set up will integrate with the speaker on their own during setup.

Great for Apple users

When choosing a voice assistant, it makes sense to consider the technological ecosystem of your home or the brands and devices you use. For those who are loyal to the Apple ecosystem, opting for Siri-enabled products can lead to a more streamlined tech experience. The reason is that Apple’s products excel at leveraging each other’s strengths — iPads, HomeKit devices, and the recently released HomePod smart speaker are specifically designed to work better together.

Extensive language support

Siri’s main advantage over competitors is the ability to understand multiple languages. The voice assistant currently understands over 20 languages, compared to Alexa’s four and Google Assistant’s eight. It’s important to recognize that Siri only supports English when using the Apple HomePod smart speaker, but her multilingual capabilities on the iPhone make her a strong option for those who speak more than one language or those who speak a language outside of Alexa or Google Assistant’s limited options.

Points to Consider

Limited voice applications

The biggest drawback of Siri is that it does not have many voice applications. The tight focus on the Apple ecosystem means popular services like Spotify or Pandora aren’t accessible through Siri. For those loyal to Apple, having an iTunes account and skipping other music services isn’t an issue. But for those who enjoy third-party services such as Spotify and Pandora, a more flexible voice assistant is the better bet.

Siri devices aren’t as versatile

While Siri will allow you to control basic home automation features through HomeKit devices, other devices with the voice assistant aren’t quite as versatile. For example, the HomePod smart speaker won’t allow you to add events to your calendar through Siri and cannot recognize different voices. For those with Apple products there’s no reason not to use Siri, but for those who want more versatile voice assistant devices for their kitchen or living room, Alexa and Google Assistant devices are the way to go.

Guide to voice assistants

How to Choose a Voice Assistant

Keep in mind that voice assistants are still developing

Voice assistants are evolving quickly, but they’re still in the early stages of development. Adam Fingerman, Chief Experience Officer and cofounder ArcTouch explained that, at the moment, “voice assistants are best for simple and quick answers or tasks. They are undeniably useful but at the kindergarten level in terms of potential uses.” In other words, voice assistants aren’t yet able to complete exceedingly complex tasks or respond correctly to every request. But they’re still capable of adding convenience in the day-to-day.

Stay up to date with advancements

As mentioned before, the field of artificial intelligence and voice assistant technology is evolving quickly due to fierce competition. That means new services and features for voice assistants like Alexa and Google Assistant are constantly under development — they’re heading to Toyota cars, smart glasses, and even toilets. Knowing what advancements are on the way will help you keep track of what your voice assistant will be capable of. This increasing potential also means it isn’t yet possible to evaluate voice assistants based off all the functions they might perform. Our review focuses on the key features that provide the best voice assistant experience as of now, and we’ll update this review as advancements release.

Choose the voice assistants that best suit your needs

Most voice assistants perform similar tasks, but some excel when it comes to specific use cases. For example, those who shop with Amazon Prime frequently will benefit from using Alexa. Those who enjoy streaming videos or music through YouTube should opt for Google Assistant. In addition, you can always mix and match depending on the situation, such as using Google Assistant or Siri on your phone while using Alexa at home. We’ve highlighted the key strengths that will affect most people’s experiences, but choosing the option that best matches your specific lifestyle and needs is always the best bet.

Voice assistant FAQs

What about other voice assistants like Cortana and Bixby?

While Cortana scores high for response accuracy in the Stone Temple study, the voice assistant isn’t quite versatile enough for a recommendation. Cortana has been limited to Windows PCs and the Harmon Kardon Invoke speaker, which has caused it to fall behind both Google and Amazon in terms of hardware — there aren’t many devices that support the voice assistant. At the moment, other voice assistants offer a better experience for day-to-day use. However, Amazon and Microsoft have agreed to integrate their voice assistants, and Lee Mallon revealed that Cortana has potential for business use, so Cortana isn’t to be completely ignored. As for other voice assistants such as Samsung’s Bixby and Spotify’s unnamed voice assistant, they are either too specialized (Bixby is best for controlling Samsung Galaxy phones) or not released.

Will voice assistants affect my privacy?

A voice assistant’s reliance on voice recognition and recording technology can lead to understandable privacy concerns. But experts agree that these fears, while rational, aren’t necessary. Adam Fingerman explained that “voice assistants are technically always listening for their wake-word, but they do not record until activated. They need the recording to process the request in the Cloud [a network of servers], but they are not always listening to everything.” In addition, recordings are sent over an encrypted connection. Of course, you can always delete recordings by visiting your voice assistant’s settings or mute your voice assistant tech. That said, you will need to unmute or reactivate your voice assistant device the next time you want to use it.

What is the future of voice assistants?

Current market trends suggest that voice assistant technology will continue to gain popularity and adoption. The Voicebot.ai study on consumer adoption for smart speakers revealed that around 20 percent of the US population has access to smart speakers today, which is up from less than one percent just two years ago. In addition, the study reveals that consumer adoption of voice assistant technology is consistently exceeding industry expectations. The best evidence probably comes from 2018 Consumer Electronics Show (CES), where voice assistant technology such as Amazon Alexa and Google Assistant were the overarching attraction. Put simply, voice assistant technology is a large focus of the world’s tech giants and will soon be available in everything from cars to earbuds.

The Best Voice Assistant: Summed Up

Amazon Alexa
Google Assistant
Apple Siri
Superlative
Best Overall
Runner-Up
Best for Apple Users
Popular Devices
  • Echo Dot
  • Echo
  • Echo Plus
  • Echo Show
  • Echo Spot
  • Android and iPhones through Android Alexa App
  • Google Home Mini
  • Google Home
  • Google Home Max
  • Android Phones
  • HomePod
  • iPhones
Key Strengths
  • Extensive voice applications (30,000+)
  • Extensive home-automation compatibility
  • Accurate and informative responses
  • Strong entertainment capability due to Chromecast and YouTube
  • Works well within the Apple products ecosystem
  • Siri on iPhone supports many languages
Supported Languages English
French
German
Japanese
English
Brazilian Portuguese
French
German
Italian
Japanese
Korean
Spanish
English*
Arabic
Cantonese
Danish
Dutch
Finnish
French
German
Hebrew
Italian
Japanese
Korean
Mandarin
Malay
Norwegian
Portuguese
Russian
Spanish
Swedish
Thai
Turkish

*HomePod only supports English