RESEARCH IS KEY
We take a unique, exhaustive approach. Our talented team of researchers, writers, editors, and designers aren't the only ones who contribute to our reviews -- there can be hundreds of people involved in creating a single piece of content, from experts and university researchers who have deep insight, to consumers who have real experience. Even what seems to be a simple review can take over a month to complete, while something more complex can take several months.
This might seem like a lot of time, but a good review is never finished. We continue to research, keeping our content updated by reviewing new products or making changes based on emerging trends. This is why we invest into building relationships with the people who matter in each industry. It would be impossible for us to keep tabs on everything going on with every topic, so we leave that up to the experts.
Our objective is to inform consumers and help them make the right buying decision. Sure, we can simply tell you what our top picks are and hope that you trust us. Instead, we invest the time, money, and energy digging to find out what really matters. Each time you read one of our new pages, you will leave more informed than when you arrived.
We will not just present our top overall choice. Nobody understands more than us that there's no single best choice for everyone, so we also find the top choice that matches your specific situation. And we make these choices based on facts and input from experts.
WE REVIEW CATEGORIES, NOT JUST ITEMS
One problem with websites that only provide individual product reviews is that you aren't actually getting a comparison of all the products within a category. How many times have you been on Amazon, trying to gauge a consensus opinion by manually comparing products to each other? These reviews typically occur in a vacuum – they're focused on the product, but not a host of alternatives. Let's be clear: we aren't trying to compete with Amazon. Our reviews provide context for making a better choice based on all available options. This approach allows us to provide more actionable advice to consumers.
THE TRUTH MATTERS
Our picks are not swayed by advertising dollars, company partnerships, or affiliate payouts. There's a reason we go through an extensive process -- it's to uncover the truth and convey that to our readers. To put in the time and effort building relationships and compiling proprietary data, only to sell out at the end of our process, would be pointless. We’re looking to do more than that.
We rely solely on research to make our top picks. Each category we review is different. For example, we won't actually be taste-testing the various dog food brands, but we may send samples to an independent testing agency to confirm what is in the food is on the package. When we review physical products, we get our hands on those products. If it's software, we download the picks and run them through tests.
Our ability to continue reviewing and updating new categories hinges on credibility, and how useful the content is to you. If we're aiding you in purchasing the best product, then we consider it a job well done.
GET IN TOUCH
Have a question, comment or concern?
The best way to get in touch with us is to fill out our contact form. If you have an urgent matter, problem, complaint you can reach us at talk [@] reviews.com.