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Last updated on Jan 14, 2020

Allstate Homeowners Insurance Review

Customizable, consistent coverage with average-or-better ratings across the board ​
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  • Allstate offers home insurance policies in all 50 states and they underwrite all of their own policies
  • Their policies are customizable and can come with a wide range of discounts
  • Allstate’s customer service, coverage, pricing, and financial strength ratings are all slightly above average
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How We Reviewed Allstate Homeowners Insurance

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7 competitors considered

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4 features evaluated

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5 ratings reviewed

Allstate Home Insurance Review

When you think of home insurance companies, a few of the best-known company names probably come to mind. But there’s no guarantee that if you shop coverage from these companies, you’ll end up working with them directly. Progressive, for example, provides and services home insurance through third parties.

Allstate is different. They keep everything in-house. And they offer nationwide coverage. Meaning wherever you live — and wherever you move — you’ll get the same customer care, resources, and policy options. And that includes quite a few discount opportunities.

  • Customizable coverage
  • Consistent coverage across all 50 states
  • A wide range of educational resources
  • Lots of discount opportunities
  • Relatively average ratings
  • Encourages you to work with a live agent to get coverage, which can be a drawback for people looking for easy digital service

The Home Insurance Factors We Analyzed


Respondents to the J.D. Power 2019 U.S. Home Insurance Study gave Allstate 3 out of 5 stars when it comes to pricing. In other words, you can expect competitive pricing from them — but don’t expect quotes from Allstate to be dramatically lower than those from other home insurance providers.

While we’d love to give you a clear idea of what kind of pricing to expect, it’s near-impossible with home insurance. That’s because the cost of coverage varies based on your location, the size of your house, the finishes on it, the crime rates in your specific neighborhood, and even whether or not you’re married or own a dog. In our research, we found that Allstate offers fair pricing for the market — but don’t let that deter you from getting quotes from multiple home insurance providers. That’s the best way to ensure you’re getting the lowest rate possible.

Customer experience

As far as digital customer experience, Allstate shines. If you’re relatively new to the home insurance game — or you’ve had a policy for years but have never really understood the details — Allstate has you covered. On their website, they offer a wealth of resources. If you’ve got questions about your policy, there’s a very high likelihood you can find the answer with a few clicks around their site.

When it comes to actual interactions with them, Allstate scores slightly above average on all fronts. In the J.D. Power 2019 U.S. Home Insurance Study, they earned 3 out of 5 stars in the “Overall Satisfaction” and “Interaction” categories. They also secured 3/5 ratings in all of the following J.D. Power 2019 U.S. Property Claims Satisfaction Study categories:

  • First notice of loss
  • Claim servicing
  • Estimation process
  • Repair process
  • Settlement

They also scored 0.57 in the 2018 National Association of Insurance Commissioners (NAIC) national complaint index report, meaning they’re well below the expected number of complaints for a company their size.


This is where Allstate really shines. Not only do they offer all of the coverage you’d expect — dwelling, liability, and personal property — but they also offer personal umbrella policies and flood insurance. Plus, they’ll insure manufactured/mobile homes and they offer HostAdvantage, or coverage for Airbnb and other home-share service hosts.

Plus, you can get optional additional coverage for:

  • Identity theft
  • Business property
  • Sports equipment
  • Water backup
  • Landscaping
  • Musical instruments
  • Making green upgrades when repairing after a covered cause

In addition, they allow you to schedule virtually any personal property. That means that if you have any valuables you want to be protected by your home insurance, you can write them into your policy.

In other words, if you have specific home insurance needs, Allstate most likely has the coverage options necessary.

Deals, discounts, and add-ons

Another impressive area for Allstate, their discounts are fairly wide-ranging. They have the standard bases covered, offering discounts for bundling your home insurance with other Allstate policies (like your car insurance) and staying claim-free. On top of that, they’ll also extend you a discount if:

  • You set up auto-pay
  • Your home has fire, theft, or storm damage prevention in place
  • You’re new to Allstate (and this rolls directly into a loyalty discount so you can keep saving long-term)
  • You recently bought or built your home
  • You’re retired
  • You’re over the age of 55
  • You sign up for your new home insurance policy at least a week before your previous policy expires
  • Your house is smoke-free

Basically, it would be hard to get an Allstate homeowner’s insurance policy without some kind of discount.


Allstate Home Insurance Overview: Financial Strength, Availability, and History

Allstate gets props online for venturing into new insurance territories, like the aforementioned home coverage for Airbnb hosts. They also offer rideshare coverage for Uber and Lyft drivers. If you’re looking for a forward-thinking insurer, you’ll find it with Allstate.

Their recent decision to scrap their Esurance brand might seem like a red flag, but they say it’s part of their “Transformative Growth Plan” that will help them offer better service and technology to their customers. Plus, Allstate gets an A+ from the Better Business Bureau.

  • In business since: 1931
  • S&P Financial Strength Rating: A-
  • Moody’s Financial Strength Rating: A3
  • A.M. Best Financial Strength Rating: A+
  • States served: 50

The Competition

Allstate Homeowners Insurance Pros

✓ Ideal for first-time home buyers
✓ Innovative and educational online resources
✓ Best for homeowners who need customizable coverage.
✓ Plenty of discounts

Allstate Homeowners Insurance Cons

✗ Not ideal for homeowners looking for the best possible customer service.

Plentiful discounts

Allstate advertises more discounts than most home insurance providers. Some are pretty standard, like discounts for policy bundling (combining your home insurance policy with your car insurance), enrolling in autopay, and installing burglar alarms, smoke detectors, fire extinguishers, and sprinkler systems. But others are unique and relatively rare.

Its Welcome and Loyalty discount, for instance, knocks 10% off your premium just for switching to Allstate (and renews every year you stay with the company). On top of that, you’ll save another 10% if you sign up for a new policy at least seven days before your old policy expires. If you haven’t made any recent claims, Allstate will knock an additional 20% off your premium when you switch over.

Customizable coverage

Instead of one-policy-fits-all, Allstate gives you plenty of choices when it comes to homeowners insurance. In addition to the standard stuff like dwelling coverage, liability and medical protection, and personal property, Allstate offers a suite of add-on options, including:

  • Personal umbrella policies
  • Flood insurance policies
  • Mobile and manufactured home coverage
  • Water backup damage
  • Yard and garden
  • Green improvement reimbursement
  • Scheduled personal property
  • Business property
  • Identity theft protection
  • Electronic data protection
  • Sports equipment and musical instruments

Plus, Allstate’s unique HostAdvantage® coverage is perfect for homeowners who share their homes with renters part-time through services like Airbnb, protecting you in the event of theft or damage while guests are staying in your home.

Great resources

Allstate’s home insurance hubpage is packed with educational resources on everything from fire damage to vacation homes, but that’s just the beginning. An innovative tool called GoodHome provides you with “personalized insurance tips” by aggregating local claims histories, public records, and weather patterns to identify the risks your home is most likely to face. You don’t even have to buy an Allstate home insurance policy to use it: Just type in your street address or the address of a home you’re interested in buying.

Allstate also offers a home inventory tool called Digital Locker via a mobile app. It lets you upload photos of all your belongings, store them securely in the cloud, and manage them through your phone or computer. An accurate home inventory is the only way to ensure that you’ll be fully reimbursed for property damage covered by your policy. However, know that most homeowners insurance policies won’t cover all of your home’s systems and appliances; for that, you’ll need a home warranty.

Possible drawbacks

Slightly lower customer satisfaction scores than State Farm and Amica

Every October, J.D. Power releases a home insurance customer satisfaction survey that ranks the best providers in the country “by examining five factors: interaction; policy offerings; price; billing process and policy information; and claims.” The good news is, customer satisfaction with home insurance was at an all-time high in 2018, thanks to “an increase in the proportion of customers who bundle policies and improvements in digital interaction channels.” The bad news for Allstate is that with a score of 822, it ranks beneath State Farm’s 825 and Amica’s 861. And even though it has a “Very Good” rank from Consumer Reports’ home insurance customer survey, it also scores lower than State Farm, Amica, Farmers, Travelers, Liberty Mutual, Nationwide, MetLife, and The Hartford.

What does that mean for the average customer? It varies, but in general, a lower customer satisfaction score in home insurance means you’re less likely to be happy with how quickly your agent responds to questions, how quickly your claims are fulfilled, and how easy the shopping, buying, and claims processes are. Allstate’s scores aren’t bad by any stretch, but you may have a better customer service experience with one of our other picks.

The Bottom Line

Allstate offers consistent coverage across the country and underwrites and services all of their own homeowner’s insurance policies. And while their marks for customer service are only slightly above average, they don’t have any glaring problem areas, either. Plus, customizable coverage and quite a few discount opportunities make them an enticing option for protecting your home

Their website is a thorough, informative resource. So much so that we’d recommend poking around there even if you aren’t sure you’re going to ask Allstate for a quote. If you’re new to home insurance, Allstate’s robust education options will be especially helpful.

Allstate Homeowners Insurance FAQ