We recommend products and services based on unbiased research from our editorial team. We make money via affiliate links, which means if you click a link on our site, we may earn a commission. Any commissions we receive do not affect our recommendations; if you want to know more about how that works, read more.
WideOpenWest (WOW!) now focuses its residential internet service in five states — Alabama, Florida, Georgia, Michigan, and South Carolina — with address-specific availability. Typical tiers include 300 Mbps, 500–600 Mbps, 1 Gig, and 1.2 Gig over cable (DOCSIS 3.1), plus WOW Fiber with symmetrical multi-gig options (examples up to 2–5 Gbps) in select new builds. Introductory prices commonly range from about $30 to $75 per month depending on tier and market, and WOW! advertises no data caps on residential internet (WOW! Internet; CNET; WOW Fiber).
Most plans do not require an annual contract; promotions typically run about 12 months and may require autopay/paperless billing. During checkout, you’ll see the FCC’s standardized Broadband Consumer Label showing the plan’s base price, fees, typical speeds/latency, and terms, which helps you compare by address. Regulators have also tightened “all-in” price disclosures, so mandatory fees must be shown upfront in many cases (see the FCC’s Broadband Labels and California’s hidden-fees guidance for all-in pricing disclosures). Availability is neighborhood-specific, so always confirm options at your address (U.S. News; FCC).
Pros
- High speeds at affordable prices
- Offers bundled packages
Cons
- Limited availability
- Best prices require long contracts
WOW! Internet Plans and Prices
Estimated Speeds
Most WOW! residential plans use cable/HFC with DOCSIS 3.1, offering downloads up to ~1.2 Gbps and lower upload speeds that vary by market and tier. WOW also operates all-fiber builds in select areas with symmetrical multi-gig service (examples up to 2–5 Gbps) (WOW! Internet; WOW Fiber). Actual performance depends on location and network conditions, so confirm the tier and the “typical” speeds on the FCC Broadband Consumer Label shown at checkout. WOW! advertises no data caps on residential internet.
Pricing
Prices and tiers vary by location. Typical introductory pricing seen by reviewers is about $30 for 300 Mbps, $40–$50 for 500–600 Mbps, around $60 for 1 Gig, and about $70–$75 for 1.2 Gig. Equipment rental (often cited around $14/month) and installation fees (commonly around $75 for professional install) are extra and vary by market; self-install may be available (CNET; U.S. News).
Promotional rates typically last about 12 months and may require autopay/paperless billing; standard rates thereafter are higher. As of 2025, ISPs must present standardized Broadband Facts labels at the point of sale showing monthly price, fees, contract length, and typical performance. Many jurisdictions also require “all-in” price disclosures so mandatory fees are included in advertised prices (see FCC Broadband Labels and California’s hidden fees law for examples).
After any introductory term, prices adjust to the standard rate shown on the label for your address—set a reminder to reassess your plan when the promo ends. Review the label for the exact monthly total, required billing settings (e.g., autopay), and any optional add-ons.
Who is each plan best for?
- Internet 300 – Best for small households and HD streaming with light uploads
- Internet 600 – Best for multi-user homes, gaming, and frequent video calls
- Internet 1 Gig – Best for 4K streaming, large downloads, and busy smart homes
- Internet 1.2 Gig – Best for power users, heavy cloud backups, and many devices; fiber variants add symmetrical uploads
How Fast is WOW! Internet?
The FCC’s 2024 Broadband Progress Report raised the national fixed-broadband benchmark to 100/20 Mbps and found deployment is not yet reasonable and timely for all Americans, with gaps concentrated in rural and Tribal areas. WOW!’s current tiers start well above the 100/20 benchmark on downloads, while uploads depend on technology: cable uploads are lower than downloads, and WOW Fiber tiers are symmetrical multi-gig where available.
The FCC’s Measuring Broadband America program continues to show rising actual speeds and strong alignment with or exceeding of advertised rates among major cable and fiber ISPs. For the most accurate view at your address, rely on the Broadband Facts label presented during WOW!’s checkout (FCC MBA; FCC Labels).
Internet Availability
WOW! now serves parts of five states (Alabama, Florida, Georgia, Michigan, South Carolina). The footprint shrank from roughly nine–ten states in 2020 after WOW! sold several northern systems in 2022 — Chicago (IL), Evansville (IN), and Anne Arundel County (MD) to Astound Broadband, and Cleveland/Columbus (OH) to Breezeline. WOW! continues to operate legacy cable markets (e.g., areas of metro Detroit MI; Columbus and Augusta GA; Huntsville, Montgomery, Dothan, and Auburn–Opelika AL; Charleston and Aiken SC; Panama City and Pinellas County FL) and has been lighting new all-fiber builds in select growth zones, notably in parts of Central Florida (company website; Astound press release; Breezeline press release). For any address, confirm availability via WOW!’s checker and cross-check the FCC’s National Broadband Map.
Other Factors to Consider
WOW! offers equipment flexibility. In cable/HFC areas you may bring your own approved DOCSIS 3.1 modem or lease equipment from WOW! for a monthly fee; in WOW Fiber areas the company installs an ONT and you can typically use your own router behind it. WOW! also offers Whole-Home WiFi powered by eero for an additional monthly charge (approved modems; lease one from WOW!; eero Whole-Home WiFi).
WOW! advertises unlimited data (no data caps). As noted in its policies, WOW! manages its network and discloses practices in its network management document — always review the fine print and your Broadband Facts label for typical speeds and any applicable fees (network management; FCC Labels).
If you enroll without a minimum-term plan, there’s no early termination fee. If you choose a minimum-term promotion and cancel early, WOW! assesses an early termination fee according to the Minimum Term Plan document.
WOW! also offers bundles that vary by location, including internet plus WOW! tv+ and home phone. Check what is available at your address and consider using the WOW! tv+ app on supported devices if you prefer to avoid a set-top rental (WOW! tv+).
WOW! vs. Other Competitors
Keep Reading
