Regal Movies announced Regal Unlimited Monday, a tiered, ZIP‑based monthly membership that lets you reserve up to one standard‑format movie per day at participating Regal theatres with no blackout dates. Pricing is location‑based and shown after you enter your ZIP during checkout, and taxes/fees may apply. Premium auditoriums (IMAX, RPX, 4DX, ScreenX, 3D) generally require a per‑showing surcharge, and online bookings may include a per‑ticket convenience fee. To gauge pricing bands by tier, you can also see current in‑app purchase points listed in the Apple App Store and on Google Play (your final price is quoted on Regal’s official page at checkout). Sources: Regal Unlimited, Unlimited Terms.
A Reviews.com staffer was so excited for Regal Unlimited that he signed up almost as soon as it was announced. As a long-time Regal member who already had the app downloaded, it took him less than a minute to sign up. It wasn’t until later that he stumbled upon some important fine print about the service: an Initial Subscription Term of 12 months defined in the program Terms. During that initial term, cancellation is not permitted without penalty, and Regal may assess an early termination fee if you try to cancel early; after the initial term, memberships typically auto‑renew month‑to‑month and can be canceled via your account before the next billing date, with cancellation taking effect at the end of the current paid cycle (see “Initial Subscription Term” in Regal’s Terms).
Wow, if you’re considering @RegalMovies‘s new unlimited pass, make sure you read the FAQ first. The marketing copy failed to mention a 1-year non-cancellation period! pic.twitter.com/hnljDmiJyU
— Adam Morgan (@AdamMorganRV) July 29, 2019
Regal describes Unlimited as a monthly plan, but the controlling Terms specify a 12‑month Initial Subscription Term before you can cancel on a month‑to‑month basis. Core mechanics include: up to one ticket per calendar day (no rollovers if you skip a day), personal/non‑transferable use with possible ID checks, and the ability to reserve in advance in the app/website. Standard online reservations may include a per‑ticket convenience fee, and most premium formats (IMAX, RPX, 4DX, ScreenX, 3D) as well as visits to theatres outside your geographic tier typically incur surcharges that are shown during booking. Details: Regal Unlimited overview and Terms.
The non-cancellation rules and many cost details aren’t prominent in marketing copy; they’re laid out in the FAQ and program rules. Most people don’t read these thoroughly: a Pew Research Center study found only a minority say they read privacy policies “always” or “often” (roughly one‑in‑five), while a widely cited 2017 Deloitte survey reported that 91% accepted terms without reading (a historical benchmark, not a current figure). Recent evidence points to the same pattern and drivers, including consent fatigue and design nudges that speed acceptance (Cisco, 2024; UK CMA, 2024).
During signup, Regal quotes the monthly price for each available tier after you enter your ZIP code, then adds applicable sales tax at checkout. Expect separate line items for any per‑ticket online convenience fee (even for standard 2D) and for premium‑format surcharges; out‑of‑tier theatre visits may also carry a surcharge. A one‑time activation fee may be charged at enrollment, and the plan generally auto‑renews after the Initial Subscription Term unless you cancel per policy; cancellations typically take effect at the end of the current billing cycle. Before you complete purchase, confirm: the Initial Subscription Term and any early termination fee, your tier’s participating theatres, the per‑ticket online fee amount, and current premium/out‑of‑tier surcharge amounts shown in the booking flow. How to verify: use the ZIP checker on Regal’s Unlimited page and read the Unlimited Terms; you can also corroborate tier structure and indicative price bands via the Apple/Google app listings.
Regal Unlimited’s announcement comes on the heels of AMC’s Stubs A-List service, and the (almost irrelevant) MoviePass. A‑List includes premium formats (e.g., IMAX at AMC, Dolby Cinema at AMC, RealD 3D) without per‑showing surcharges and waives online ticketing fees at AMC, with a shorter initial commitment (see AMC and A‑List Terms). Regal Unlimited emphasizes high‑frequency access to standard 2D, but usually adds per‑showing surcharges for premium formats and, if you visit above your tier, out‑of‑tier surcharges, plus a per‑ticket online booking fee and typically a longer initial commitment (Regal Terms). MoviePass now uses a credit‑based model where monthly credits determine how many showtimes you can see; unused credits can roll over per program rules, and coverage varies by theater (plans, Help Center). Earlier reporting noted record-low attendance in 2017, but today’s landscape reflects a reset: streaming accounts for around 40% of U.S. TV usage in early 2025 (Nielsen’s The Gauge), studios have largely returned to theatrical‑first windows commonly around ~45 days for many titles (MPA THEME Report 2025), the 2024 domestic box office totaled roughly $8.0–$8.1 billion amid a strike‑thinned slate (Comscore), and forecasters anticipated a stronger 2025 pipeline (Gower Street Analytics). Even so, at‑home viewing remains powerful, as campaigns like “Stay Home to the Movies with HBO” underscored.
With the proliferation of subscription services, signing up and canceling them can become a kind of monthly ritual. For Unlimited, double‑check the items that move your total cost and flexibility: Initial Subscription Term length and any early termination fee; your ZIP‑specific monthly price and tax; the per‑ticket online booking fee; premium and out‑of‑tier surcharges for IMAX, RPX, 4DX, ScreenX, and 3D; whether an activation fee applies; the list of participating theatres for your tier; and any member concession discount for food/non‑alcoholic drinks and Crown Club earning rules advertised for your market. Start with Regal’s Unlimited page and the Unlimited Terms for the exact, current language.
We’ll update this page if Regal provides additional clarification. Until then, rely on Regal’s official Unlimited page and Terms for authoritative, most‑current details, as pricing, participating theatres, surcharge amounts, and cancellation policies can change over time: Regal Unlimited and program Terms.
