Esurance, a former digital‑first brand within Allstate, was phased out under Allstate’s Transformative Growth plan announced in late 2019 and retired beginning in 2020; as of 2025 it no longer sells new policies, and former Esurance homeowners and other personal‑lines customers are renewed and serviced under the Allstate name and platforms (Allstate newsroom; strategy; SEC filings; NerdWallet; Bankrate; Insurance Journal). Allstate’s filings describe personal lines distribution now sold under the Allstate brand via exclusive agents and direct channels (web, app, phone), with no separate Esurance brand, and consumer guidance confirms Esurance pages route shoppers to Allstate for quotes and service (SEC filings; Transformative Growth; NerdWallet; Bankrate). For servicing, former Esurance policyholders should use Allstate’s digital tools—manage billing and policies and file property claims through the Allstate Mobile app and online, with status tracking and e‑payments for faster settlements (Allstate Mobile; claim payment options)—which aligns with industry shifts toward mobile‑first experiences, photo/virtual claims and embedded, data‑driven journeys (J.D. Power digital experience; Capgemini World Insurance Report; Deloitte 2025 outlook). On customer experience specific to homeowners, J.D. Power’s 2024 U.S. Home Insurance Study reports industry‑wide satisfaction pressure and highlights leaders such as Amica and Erie; Allstate’s results generally land mid‑pack rather than at the top ranks in recent findings. For complaint context, NAIC’s Consumer Information Source publishes company complaint indices for Allstate and legacy Esurance P&C entities (baseline 1.00). Allstate remains financially strong—its core P/C companies carry an A.M. Best A+ financial strength rating per Allstate’s ratings page—and it is one of the largest U.S. homeowners insurers by market share, typically a top‑three writer, underscoring broad availability (Insurance Information Institute). Availability can still vary by state; for example, Allstate moved to resume selling new homeowners policies in California in October 2024 after rate approvals (Reuters). Editorial rankings in 2024/2025 generally present Allstate as a strong contender—often recognized for bundling and digital tools—while several competitors lead on satisfaction (see U.S. News 360 Reviews and NerdWallet). If you were considering “Esurance,” compare Allstate against top picks and category leaders on our best homeowners insurance page and confirm state‑specific availability and pricing before you buy.
Last updated on Nov 10, 2025