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Last updated on Nov 17, 2020

Dairyland Car Insurance Review

Dairyland Auto Insurance

  • Wide variety of auto insurance
  • SR22 car insurance available
  • Poor customer reviews, high prices
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How We Reviewed Dairyland Car Insurance

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6 companies compared

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4 features evaluated

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3 ratings analyzed

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Dairyland offers auto, motorcycle, SR22, and non-owner vehicle insurance to low- and high-risk drivers. Auto insurance prices from Dairyland tend to be higher than the competition, but for drivers who have trouble getting insured or who want to compare prices, Dairyland is worth considering. Dairyland offers a variety of insurance products, including DUI insurance, so most drivers can get a policy here.

-Auto, motorcycle, non-owner, and SR22 insurance available
-24/7 claims support
-Fast quotes online
-Insurance options for high-risk drivers
-Strong financial standing
-Poor customer reviews
-High costs

The Auto Insurance Factors We Analyzed


Dairyland auto insurance prices depend on a variety of factors, including driving history, geographic location, type of car, and who will be using the car. State minimum insurance is pricier compared to providers like Progressive. For state minimum coverage with no uninsured motorist bodily injury coverage, no underinsured motorist bodily injury coverage, and no medical payments coverage for a 35-year-old female driver in Chandler, Arizona, coverage costs $89.98 per month. For state plus car insurance that offers those protections, the cost rises to $115.45 per month.

In June 2020, Dairyland told ABC Action News it wouldn’t offer discounts due to COVID-19 like other insurers, because the company mainly insures drivers who have a history of accidents and violations.

Customer experience

Dairyland wasn’t ranked by J.D. Power in its Auto Claims Satisfaction Study or Regional Customer Satisfaction Study, which may turn off some customers who want to be insured by a more recognizable brand. In the National Complain Index Report, the company had a complaint index 4.61 times higher than the auto insurance market standard.

Getting a quote from Dairyland online takes just a few minutes. You just need to enter some personal information. After you select the level of coverage you’re interested in, an auto insurance rep will contact you to finalize your insurance.

One perk to Dairyland is that it offers 24/7 claims service. The company also provides a mobile app that gives users access to self-service options for payments and bills, plus ID cards.


Dairyland offers auto, motorcycle, non-owner car insurance, and SR22 insurance coverage. The SR22 coverage is a unique option many other providers don’t offer. You can also get insurance add-ons like uninsured motorists, underinsured motorists, personal injury protection, and physical damage: collision and comprehensive coverage. For those who might have trouble getting insured with the provider of their choice due to a DUI, Dairyland offers DUI insurance options.

Dairyland’s auto insurance coverage options include bodily injury, property damage, comprehensive, collision, roadside assistance, uninsured motorist bodily injury, underinsured motorist bodily injury, and medical payments. To decide on how much liability coverage you need, you’ll want to consider your budget and how much you’re willing to pay out of pocket for a deductible.

Deals, discounts, and add-ons

Dairyland offers several discounts to help you lower your price, including a multi-car discount, advanced quote discount, homeowner’s insurance discount, and defensive driving course discount. You can also get a discount for transferring your auto insurance from another provider, choosing a specific payment frequency, or securing your car with an anti-theft device. Dairyland discounts vary by state.

Dairyland Overview: Financial Strength, Availability, and History

Dairyland was founded in 1953 in Wisconsin and is part of Sentry Insurance, a Mutual Company. In June 2020, AM Best affirmed the Sentry Insurance a Mutual Company had a 1-star average on Better Business Bureau as of June 2020, with 116 complaints closed in the last 3 years.

  • In business since: 1953
  • States served: 37 for auto insurance, 42 for motorcycle insurance
  • Standout features: Diverse insurance options, insurance coverage for high-risk drivers

The Competition

 A.M. Best Financial Strength RatingJ.D. Power 2019 Claims Satisfaction Study24/7 Claims Support

How We Evaluated Dairyland

Reviews.com scores products, services and companies using five quantifiable criteria to help readers choose the best one for them. For the best car insurance companies, our editorial team compared affordability, customer support, coverage options, customer satisfaction scores and online resources from each company and averaged the scores to produce our very own Reviews.com rating. These ratings were produced with you, our readers, in mind, and are meant to be a helpful tool to simplify the process of choosing which car insurance company is best for you. Since auto insurance rates vary widely among different profiles, we encourage you to continue researching options that fit your specific needs.

The Bottom Line

If you’re looking for motorcycle insurance or SR22 insurance, or you need insurance coverage but you’re considered a high-risk driver, Dairyland has options. Prices for low-risk drivers tend to be higher with Dairyland compared to competitors, but the provider makes auto insurance available to a wider range of drivers.

Dairyland customer review ratings tend to be lower than average compared to other car insurers. If you have a clean driving record and prioritize strong customer service, you’ll want to look at other auto insurers.

Dairyland FAQ

About the Authors

Nicki Escudero

Nicki Escudero Contributing Writer

Nicki Escudero is a freelance writer and journalist with more than 18 years of experience in the publishing industry, writing for international publications such as USA Today, Entrepreneur, Marketing Land, American Art Collector magazine and the Arizona Republic. She is passionate about helping readers discover helpful tips that lead to happier, healthier lives. A former Australian expat, Nicki has a passion for world travel and loves to learn about new cultures.