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Mutual of Omaha Life Insurance Review
Mutual of Omaha sells a full suite of life insurance across term, whole, and universal life, with options designed for both medically underwritten and simplified-issue buyers. The lineup includes level term (with term-to-permanent conversion), simplified-issue term with a return-of-premium option on select forms, final-expense whole life, guaranteed-issue whole life, children’s whole life, and indexed universal life. It also offers accidental death insurance with guaranteed acceptance for eligible ages. See details on the insurer’s life portfolio at Mutual of Omaha — Life Insurance and an independent summary at NerdWallet.
Digital experience matters in 2025. Mutual of Omaha lets you research products, request quotes online, and connect with agents; strong web journeys today emphasize speed and accessibility. Industry benchmarks now include Core Web Vitals such as Interaction to Next Paint (good ≤ 200 ms), Largest Contentful Paint (≤ 2.5 s), and Cumulative Layout Shift (≤ 0.1) per INP guidance. Privacy and accessibility expectations have also shifted: Chrome’s third‑party cookie deprecation expands in 2025 (Chromium update), the EU’s European Accessibility Act requires compliant digital services by June 28, 2025 (EAA), and the U.S. DOJ finalized WCAG‑referencing rules for public‑sector sites in 2024 (ADA Title II rule). Customers continue to rate experience as highly as products (Salesforce research).
| Pros | Cons |
|---|---|
| Online quotes and agent support; accelerated/simplified-issue options up to stated limits Term-to-permanent conversion and a return-of-premium option on select term products Strong financial strength profile (AM Best A+, S&P A+, Moody’s A1) and broad availability | Fewer headline wellness or linked-benefit LTC/life combos than some competitors (e.g., John Hancock Vitality) Rider menus and issue limits vary by state and product; verify forms Indexed universal life illustrations are subject to tighter rules since the NAIC’s 2023 AG 49‑A revisions (often called AG 49‑B) |
The Life Insurance Factors We Analyzed
Customer experience
Mutual of Omaha makes information and quoting accessible online, and you can also work with licensed agents. For service quality signals, use official complaint resources rather than outdated snapshots: the NAIC’s Consumer Complaint Index publishes current company complaint ratios by line (normalized to 1.00), while large states provide annual studies, such as New York’s Insurer Complaint Ranking (life complaints per $1 million of premium) and California’s Consumer Complaint Study (life justified complaints per 100,000 exposures). Common confirmed reasons continue to involve claims handling, cash value/surrender disputes, and policy service issues.
J.D. Power’s U.S. Individual Life Insurance Study reports customer satisfaction on a 1,000‑point scale with annual rankings across major carriers. See the latest 2025 results for Mutual of Omaha’s current position and score, and review the study framework on J.D. Power’s methodology page. Key drivers typically include interactions/communication, price, product offerings, billing & payments, and claims experience.
Financial strength
Financial strength ratings (FSRs) provide independent, forward‑looking opinions of an insurer’s ability to meet policyholder obligations; they are not guarantees or product value estimates. Mutual of Omaha discloses current ratings of AM Best A+ (Superior), S&P Global Ratings A+ (Insurer Financial Strength), and Moody’s Ratings A1 (Insurance Financial Strength) on its ratings page (company ratings). For context, see agency definitions: AM Best, S&P Insurer Financial Strength, and Moody’s rating symbols. Sector outlooks for 2025 are broadly stable across agencies (S&P 2025 insurance outlook; Moody’s 2025 insurance outlooks), with higher‑for‑longer interest rates boosting investment income while unrealized bond losses persist in many life portfolios (NAIC Capital Markets).
Coverage and rider information
Mutual of Omaha’s current lineup spans term life (fully underwritten and simplified‑issue), whole life (final expense and guaranteed issue, plus children’s whole life), and universal life, including indexed universal life for those seeking flexible premiums and potential cash value growth. Term policies generally include a conversion privilege to eligible permanent coverage within stated time/age limits. The company also sells critical‑illness and related products separately; eligibility and underwriting vary by product, state, age, and requested amount. Learn more at the insurer’s site (Mutual of Omaha) and an independent review (NerdWallet).
Common riders and features include an accelerated death benefit for terminal illness (often built‑in), waiver of premium for qualifying disability, children’s coverage, accidental death benefit, and a return‑of‑premium option on select term policies. Term-to-permanent conversion is typically available within specified windows. Many buyers may qualify for simplified or accelerated underwriting that can reduce or eliminate exams within age/face‑amount limits. On select permanent policies, living benefits for chronic illness may be available, subject to state approval and policy form. Always confirm state‑specific rider forms and conversion rules before purchasing.
Life insurance coverage features
| Insurance types offered | Term, whole, universal, indexed universal |
| Term lengths offered | 10, 15, 20, and 30 years |
| Standout coverage features | Accelerated death benefit (terminal illness) on many policies Term-to-permanent conversion Return-of-premium option on select term Whole life options including guaranteed-issue and children’s coverage |
*Options vary by state.
Mutual of Omaha Life Insurance Overview: Financial Strength, Availability, and History
Mutual of Omaha is a nationally available carrier with strong third‑party financial strength assessments that speak to its claims‑paying ability. As disclosed by the company, it holds AM Best A+ (Superior), S&P Global Ratings A+ (IFS), and Moody’s Ratings A1 (IFSR) (company ratings). These are forward‑looking opinions; see agency definitions for what the symbols mean (AM Best; S&P IFS; Moody’s). Sector outlooks in 2025 remain broadly stable (S&P; Moody’s).
- In business since: 1909
- S&P Global financial strength rating: A+
- Moody’s financial strength rating: A1
- AM Best financial strength rating: A+
- States served: 50
The Competition
| Rank | Reviews.com Score | Customer Experience Score | Financial Strength Score | |
| Mutual of Omaha | See J.D. Power 2025 study | N/A | J.D. Power 2025 index (1,000-point scale) | AM Best A+; S&P A+; Moody’s A1 |
All information accurate as of 2025.
The Bottom Line
Mutual of Omaha is a strong fit for buyers who want straightforward protection with optional simplified‑issue paths (final expense, guaranteed issue, and some term), an available return‑of‑premium term option, and term‑to‑permanent conversion. In today’s higher‑rate environment, many permanent products benefit from improved crediting while IUL illustrations follow tighter comparability rules after the NAIC’s 2023 revisions (AG 49‑A updates, often called AG 49‑B). Digital expectations and accelerated underwriting have shortened buying cycles for many healthy applicants, while new AI/data governance rules (e.g., NAIC model bulletin; Colorado’s life‑specific AI/ECDIS regulations) increase transparency and oversight. Compare quotes and confirm state‑specific riders and conversion windows to align coverage with your goals.

