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Last updated on Oct 28, 2020

Protective Life Insurance Review

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Protective Life

  • Basic policy options
  • Great customer service
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How We Reviewed Protective Life Insurance

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7 companies compared

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3 features evaluated

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5 ratings analyzed

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Protective Life Insurance Review

Protective Life offers comprehensive term and permanent life insurance policies, depending on your specific needs and budget. Under the permanent life insurance umbrella, Protective offers whole, universal, variable universal, and indexed universal life insurance coverage. The company also offers a number of riders for extra coverage. Additionally, the company is rated above average for its customer service, which is important when it comes to choosing the right plan.

If you’re purchasing life insurance for the first time, Protective Life offers a variety of online resources to help you determine what type of insurance policy is right for you and how much coverage you need to protect yourself and your family. To determine if Protective Life could be a good choice for you, try Protective Life’s online quote tool and see how your coverage and premium compares to those from competitors.

The Life Insurance Factors We Analyzed

Customer experience

Customer service is one of Protective Life’s strengths. In J.D. Power’s 2019 U.S. Life Insurance Study, Protective Life received an overall score of three out of five, though it did earn a four out of five in the “interaction” category. This indicates that you’ll likely have no problems navigating customer service channels, should you need them.

In terms of the customer experience, Protective Life also stands out. The company has a learning center with a variety of online tools, articles, and other resources to help prospective customers determine what type of life insurance policy they should purchase and how much coverage they need.

Getting a quote online is quick and easy. But keep in mind that purchasing a policy is a multi-step process, and getting approved isn’t instantaneous. Here’s what the online quote generator looks like:

screenshot of the typical online quote process for Protective Life Insurance

Financial strength

Overall, Protective Life gets strong financial ratings. The company received an A1 rating from Moody’s, an A+ from AM Best, and an AA- from S&P Global. Strong financial ratings are indicative of the company’s ability to manage policyholder’s money. If you have a life insurance policy with Protective Life, its financial ratings suggest that the company is unlikely to go bankrupt or be unable to compensate for your losses.

Coverage and rider information

While Protective Life’s policies are pretty basic, it does offer a few standout features. Its term life coverage is expansive, with coverage stretching from $100,000 to $50,000,000: much more than we usually see. Its term coverage can also be converted to permanent without the need for a medical exam, so you don’t have to worry about any changing health if you decide to extend your coverage down the road.

Protective Life also allows customers to add riders, or additional coverages, to their policy for circumstances that aren’t covered under a basic term life insurance policy. These includes child protection riders, accelerated death benefit riders, accidental death benefit riders, and disability benefit riders — some of the most important riders we look for in a life insurance policy.

Life insurance coverage features

Protective Life Insurance Overview: Financial Strength, Availability, and History

Protective Life is generally viewed positively in the eyes of the public. According to the Better Business Bureau (BBB), the company has only 63 customer complaints, most of which are related to claims handling and refund issues. According to a 2019 financial statement, the company has nearly $9 million in active policies, $985 billion in life insurance in force, and well over 3,000 employees across the country.

  • In business since: 1907
  • S&P Global financial strength rating: AA-
  • Moody’s financial strength rating: A1
  • AM Best financial strength rating: A+
  • States served: 50

The Competition

Reviews.com Score
Customer Experience Score
Financial Strength Score
Protective Life
Northwestern Mutual
State Farm
New York Life
Mutual of Omaha
Principal Financial

All information accurate as of February 14, 2020.

The Bottom Line

If you’re in the market for life insurance, consider Protective Life. It’s a great option for almost everyone, and it’s available in all 50 states. With Protective Life, you can expect basic coverage with a few useful add-on options to customize your policy. While it doesn’t have the breadth of coverage options as other companies, it’s still worth including as you collect quotes from a few different insurers.

Protective Life Insurance FAQ

About the Authors

Elizabeth Rivelli

Elizabeth Rivelli Contributing Writer

Elizabeth Rivelli is an insurance writer for Reviews.com. Over the last year, she has covered insurance providers, best policies, industry trends and more. Elizabeth has been featured in The Simple Dollar, Bankrate and Coverage.com, among others. She holds a bachelor's degree in Communication Studies from Northeastern University in Boston, MA. The Best Term Life Insurance Companies is Elizabeth’s favorite review on Reviews.com.