Reviews Report
- Reviews.com rates AIG’s life insurance a 4.2 out of 5, reflecting product breadth, rider options, financial strength, and current third-party benchmarks.
- AIG-branded life insurance (issued by Corebridge companies) includes term, indexed and guaranteed universal life, and guaranteed-issue whole life policies.
- You can get online quotes and start an application through AIG Direct, while in-force policy service and claims are handled on Corebridge Financial.
AIG’s U.S. retail life insurance business now operates within Corebridge Financial, while AIG Inc. primarily focuses on property-casualty insurance. For consumers comparing life insurance, policies are typically issued by Corebridge subsidiaries (such as American General Life Insurance Company). Rather than citing a static rank, consult the latest NAIC Market Share Reports. The company offers comprehensive life insurance coverage with multiple policy options, including guaranteed-issue offerings, and maintains strong financial strength and long industry experience.
Like all life insurance companies, AIG/Corebridge has advantages and drawbacks. We put together an AIG Life Insurance review to help you decide if this company is right for you. We evaluated AIG based on its policy options, riders, third-party reviews for customer satisfaction, and accessibility.
AIG Life Insurance Overview
If you’re in the market for life insurance, AIG is definitely a provider to consider. The company has a strong reputation in the industry, is financially strong, and offers a variety of different policies. Plus, it’s easy to apply for a quote online through the AIG Direct website.
In terms of customer satisfaction, recent third-party benchmarks show a mixed picture. According to the 2024 J.D. Power U.S. Individual Life Insurance Study, State Farm ranks highest overall; AIG/Corebridge has not been among the top-ranked brands in recent cycles. On a more positive note, AIG has fewer than average company complaints according to the NAIC Consumer Complaint Index (an index of 1.00 represents the expected complaint level for a company of its size). For the buying and onboarding experience, J.D. Power’s 2024 U.S. Life Insurance New Business Study highlights that faster, simplified underwriting and proactive communication are key drivers of higher satisfaction.
PROS
CONS
AIG Life Insurance Highlights
AIG Life Insurance Policies
AIG/Corebridge sells several different types of life insurance, including Select-a-Term level term, indexed and guaranteed universal life, and guaranteed-issue whole life. Here’s a high-level look; specific products, riders, and underwriting paths vary by state and issuing company.
AIG Life Insurance vs. The Competition
| Provider | Reviews.com Score | J.D. Power Customer Satisfaction* | AM Best | Available Policies |
| AIG | 4.2 | Below industry average (latest study) | A | Term, Universal (incl. IUL/GUL), Guaranteed Issue |
| State Farm | 4.6 | Highest in latest study | A++ | Term, Whole, Universal |
| Principal Financial | 3.8 | Around industry average (latest study) | A+ | Term, Universal, Survivorship |
| Transamerica | 4.4 | Below industry average (latest study) | A | Term, Whole, Universal, Final Expense |
Information accurate as of November 2025
*J.D. Power’s 2024 Life Insurance Satisfaction Study. Based on a 1,000-point scale.
AIG vs. State Farm
One of the biggest differences between AIG and State Farm is customer satisfaction. State Farm is the highest-ranked company in J.D. Power’s latest U.S. Individual Life Insurance Study, whereas AIG/Corebridge has not been among the top-ranked brands. Both companies offer term, whole, and universal life insurance, but State Farm doesn’t offer any guaranteed-issue options, while AIG/Corebridge offers guaranteed-issue whole life and robust indexed/guaranteed universal life choices.
AIG vs. Principal Financial
AIG and Principal Financial both offer term life and universal life insurance policies (including indexed universal life), but Principal Financial doesn’t offer a traditional whole life insurance product. However, Principal does offer survivorship insurance, which is not available through AIG/Corebridge. In terms of customer satisfaction, Principal typically performs around the industry average in public summaries, and it also has a higher AM Best financial strength rating (A+) than AIG/Corebridge (A).
AIG vs. Transamerica
AIG and Transamerica are comparable in a few ways. Both companies tend to rank around or below average for overall customer satisfaction in recent J.D. Power studies and have an A rating from AM Best. Both companies’ policy offerings are similar, but Transamerica offers final expense insurance, which AIG does not. Transamerica also offers more riders, with nine options to choose from, compared to AIG’s four riders.
AIG Life Insurance FAQ
Methodology
We evaluated AIG life insurance based on riders, coverage, resources, financial strength and customer satisfaction to determine Reviews.com scores and create our best life insurance reviews. To compare life insurance companies with other providers across the board, we incorporate current third-party benchmarks such as J.D. Power’s latest U.S. Individual Life Insurance Study, the NAIC Consumer Complaint Index (where 1.00 represents the expected complaint level), and context from the American Customer Satisfaction Index (ACSI) Finance & Insurance. We calculate each Reviews.com score based on the following:
- Number of Riders: The more riders a life insurance company has, the higher it scores in our Reviews.com methodology.
- Financial Stability: Reviews.com utilized AM Best ratings to assign a score based on each life insurance company’s financial stability.
- Customer Satisfaction: With J.D. Power’s 2024 Life Insurance Satisfaction Study, we assigned a score to each company based on the rating it received.
- Coverage: Life insurance companies scored higher if customers can convert term to whole and if they offered multiple options under different types of life insurance policies.
- Resources: Reviews.com compared website functionality for life insurance companies based on ability to receive online quotes, submit online claims, and read information on different policies available.
