HomepageInsuranceLifeNationwide Life Insurance Review
Last updated on Oct 28, 2020

Nationwide Life Insurance Review

Fact-checked with


  • Great selection of life insurance policies
  • Good reputation for customer service and financial health
  • Children’s Term Insurance Rider available
Similar Products

How We Reviewed Nationwide Life Insurance

related highlight icon

6 companies compared

related highlight icon

3 features evaluated

related highlight icon

5 ratings analyzed

Advertiser Disclosure:
We recommend products and services based on unbiased research from our editorial team. We make money via affiliate links, which means if you click a link on our site, we may earn a commission. Any commissions we receive do not affect our recommendations; if you want to know more about how that works, read more.

Nationwide Life Insurance Review

Nationwide offers a great selection of life insurance policies. It has great customer ratings and sound financial strength, earning top marks with all of the major credit rating agencies. This means that you’ll receive sound financial backing from a company that will be there for you when you need it the most.

Nationwide’s website is fairly basic, and you’ll have to contact an agent over the phone if you need assistance — there are no live chat options here. That said, Nationwide consistently scores highly for customer satisfaction, so it’s likely that you’ll have a good experience if you do need to talk to a representative.

Great reputation
Excellent rider selection
No live agent chat options

The Life Insurance Factors We Analyzed

Customer experience

According to J.D. Power, Nationwide earns four out of five stars for overall satisfaction, product offerings, statements, interactions, and communication. In addition, Nationwide had fewer than the average number of customer complaints registered with the National Association of Insurance Commissioners (NAIC) in 2018, meaning Nationwide is a great choice if you value customer service.

Although you’ll have to speak to an agent to get a quote for whole life insurance, Nationwide does provide a contact number to get in touch with an agent directly to discuss your life insurance needs. It also offers some basic resources that provide a little more information to the customer, such as how to choose a beneficiary or decide which kind of life insurance is the right choice for you.

Financial strength

An important consideration in what insurance provider you select is its financial strength. After all, you want to ensure that it has the financial means to process your claims and that it won’t go under due to outstanding or overwhelming debt.

Independent reporting agencies can help you assess a provider’s financial health. Nationwide earned an A1 from Moody’s (which measures companies’ future credit risk), an A+ from AM Best (which looks at providers’ ability to meet financial requirements), and an A+ from S&P Global (which assesses providers’ creditworthiness). With these ratings, it’s clear that Nationwide’s financial health is outstanding.

Coverage and rider information

Nationwide offers the four most common types of life insurance: term, whole, universal, and variable universal. Along with its basic policies, it offers a few unique add-ons, or “riders.” For one, it offers the rare Children’s Term Insurance Rider. While no parent wants to imagine a worst-case scenario, this rider aims to ease the financial stress from things like hospital bills, should the unthinkable happen. Children under this policy are covered until they reach age 22 or are married, whichever happens first.

Nationwide’s whole life insurance also comes with some unique flexibility in the form of two payment structures. Usually, with whole life, you’re locked into the same premium for the rest of your life. However, Nationwide allows you to choose: You can opt for lower premiums until you reach age 100, or you can choose to pay more per month during a 20-year period. If you like the idea of paying off your entire policy before, say, you retire, Nationwide’s 20-year payment plan may be a great option.

Life insurance coverage features

Insurance types offeredTerm, whole, universal, variable universal
Term lengths offered10, 15, 20, and 30 years
Standout coverage featuresYourLife Guaranteed Level
Children’s Term Insurance Rider
Term-to-permanent conversion
Multiple payment options

Nationwide Life Insurance Overview: Financial Strength, Availability, and History

Nationwide Insurance earns a solid reputation. It has an A+ rating with the Better Business Bureau for its ability to resolve customer claims. The provider also earns high marks with financial strength rating agencies, demonstrating its ability to follow through on its promises to policyholders.

  • In business since: 1925
  • S&P Global financial strength rating: A+
  • Moody’s financial strength rating: A1
  • AM Best financial strength rating: A+
  • States served: 50

The Competition

Overall RankReviews.com ScoreCustomer Experience ScoreFinancial Strength Score
Northwestern Mutual14.9/55/54.7/5
State Farm24.8/55/54.3/5
New York Life44.4/54.3/54.7/5
Mutual of Omaha54.25/54.3/54/5
Principal Financial64.2/53.7/54.3/5

All information accurate as of January 22, 2020.

The Bottom Line

Nationwide’s life insurance receives consistently high customer service and financial strength ratings, and its variety of coverage give you plenty of options to choose from. It does have a fairly basic website, with support options limited to phone calls, but you’ll be in good hands with the company. It’s always best to pull quotes from multiple providers before purchasing a policy, but Nationwide is absolutely worth a look.

Nationwide Life Insurance FAQ

About the Authors

Sean Jackson

Sean Jackson Contributing Writer

Sean Jackson is a freelance journalist who has covered insurance, internet, home services and other topics for Reviews.com, ESPN, CBS, and the San Francisco Chronicle.