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Last updated on Jan 06, 2020

Gerber Life Insurance Review

Moderately sized life insurance policies for children, adults, and seniors ​
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Gerber Life

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How We Reviewed Gerber Life Insurance

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12 companies compared

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2 features evaluated

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5 ratings analyzed

Gerber Life Insurance Review

Gerber Life is geared toward families, with policy options for children starting at just 14 days old as well as policies for teens, adults, and seniors. It has an excellent financial strength rating from independent agency A.M. Best, meaning it has the capital to back all of its policies.

Gerber is a good option for parents looking to buy child life insurance and for adults and seniors with minimal coverage needs — anyone who needs more than $300,000 in life insurance coverage (Gerber’s maximum limit) should choose another company. See our review of the best life insurance companies to explore other recommendations.

Pros Cons
Plans for seniors and children
No-exam policies
Good financial strength
Low death benefit maximums

The Life Insurance Factors We Analyzed

Customer experience

Gerber Life isn’t included in J.D. Power’s Life Insurance Study, which is our go-to source for gauging customer satisfaction. However, Gerber did receive an above-average number of customer complaints in 2018, according to the National Association of Insurance Commissioners (NAIC), meaning you may not have the smoothest experience when dealing with the insurer.

That said, Gerber does take some of the headache out of shopping for insurance. Its website is informative and easy to navigate; it’s full of information about life insurance, planning for college, and more. You can also get quotes for all of its life insurance products online, something that very few insurers offer — usually online quotes are limited to term life insurance.

Coverage and rider information

Customers who choose Gerber have a variety of policy options. Gerber offers whole life insurance for children, adults, and seniors and adult-centric term life insurance that can last 10, 20, or 30 years. Coverage ranges from $5,000 to $300,000, depending on the policy type. If you’re looking for a large-sized policy (because of multiple beneficiaries, extensive financial planning needs, or coverage needs, Gerber likely isn’t the right fit for you, though its smaller policies may make it a more affordable option.

Gerber’s child life insurance has some unique perks. For example, coverage automatically doubles at age 18 and can last the child’s whole life. Children’s whole life coverage also accrues cash value that the insured can borrow from later in life if needed. These kinds of policies might be a good option for parents looking to set up a long-term financial plan for their children.

One of the biggest perks is that Gerber does not require adults under age 51 or those applying for less than $100,000 in coverage to take a physical exam to apply for life insurance; instead, customers answer a few basic medical questions on their application to help the company set rates. If you’re looking for less than $25,000 in coverage, Gerber also offers Guaranteed Life Insurance, which boasts guaranteed coverage for people age 50 to 80 without the need for an exam.

Life insurance coverage features

Insurance types offered Term, whole
Term lengths offered 10, 20, or 30 years
Standout coverage features Children’s life insurance option Waiver of Premium rider College planning resources Guaranteed Whole Life policy

Gerber Life Insurance Overview: Financial Strength, Availability, and History

Gerber Life was founded in 1967 and has provided life insurance for customers of all ages for 50 years. While it is not rated by all three of the independent financial strength rating agencies we look at, it does earn an A rating from A.M. Best, which specializes in insurance — meaning Gerber is financially stable enough to pay out on claims. Gerber’s parent company, Western and Southern Financial Group, also has high financial ratings, so Gerber has a strong outlook.

  • In business since: 1967
  • S&P Global financial strength rating: N/A
  • Moody’s financial strength rating: N/A
  • A.M. Best financial strength rating: A
  • States served: 50 plus Washington, D.C.

The Competition

A.M. Best Financial Strength Rating
J.D. Power 2019 U.S. Life Insurance Study Score
NAIC Customer Complaints
Gerber Life
A
N/A
More complaints than average
Globe Life
A+
N/A
More complaints than average
State Farm
A++
5/5
Fewer complaints than average
Protective Life
A+
3/5
Fewer complaints than average
Mutual of Omaha
A+
4/5
Close to no complaints

All information accurate as of January 6, 2020.

The Bottom Line

Life insurance shoppers looking for a simple policy will appreciate the way Gerber Life has structured its plans. It’s especially good if you’re looking for flexible child life insurance, a moderately sized adult life insurance policy, or a small-sized whole life policy with no medical exams. However, if you need more than $300,000 in coverage or appreciate consistently good customer service, Gerber isn’t the right company for you. We always recommend pulling quotes from a few different companies before buying a policy; try starting with our review of the best life insurance companies to explore some other good options.

Gerber Life Insurance FAQ

About the Authors

Cynthia Paez Bowman is a finance, real estate and international business journalist. Her work has been featured in Business Jet Traveler, MSN, CheatSheet.com, Freshome.com, Bankrate.com and SimpleDollar.com. Besides writing, Cynthia owns and operates a small digital marketing and public relations firm that works with select startups and women-owned businesses to provide visibility and growth.