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Last updated on Feb 06, 2020

Lemonade Renters Insurance Review

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Lemonade

  • Completely online experience
  • Simple and easy to understand
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How We Reviewed Lemonade Renters Insurance

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7 companies compared

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3 features evaluated

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5 ratings analyzed

Lemonade Renters Insurance Review

Lemonade is a relatively new renters and homeowners insurance company in what is commonly referred to as “insurtech.” Insurtech companies rely on innovative approaches and technology to produce cost savings. The provider is quickly gaining notoriety for its renters insurance policies that are advertised as starting at just $5 per month.

Consumers who are comfortable with technology should consider Lemonade for renters insurance. In order to get a policy, you must have a smartphone and be able to download the Lemonade insurance app. Most services are offered online or through the app, although there is a customer service phone number available.

Lemonade also has an interesting profit-sharing program called Giveback, which returns leftover profits in the form of charity donations. You’re able to choose the charity or cause that receives your donation each year, but it is not tax-deductible.

The biggest downside to Lemonade is that because it’s only been around for a few years, it’s not yet rated by many of the customer service or financial strength rating agencies. That doesn’t mean that Lemonade isn’t a solid choice, but it still lacks some of the clout of established companies like State Farm or USAA.

ProsCons
Coverage advertised for as little as $5 per month
Quick sign-up process
Easy cancellation
Digital-first
Limited availability nationwide

The Renters Insurance Factors We Analyzed

Customer experience

As an insurtech company, Lemonade is known for conducting a majority of its customer service online or through its app. This is great if you’re tech-savvy and value convenience and efficiency. But if you’re the kind of person who prefers to receive support over the phone, it’s not ideal. However, Lemonade does provide an emergency customer service phone number at 844-733-8666.

Lemonade was not included in the 2019 J.D. Power Renters Insurance study. The reviewing body acknowledged Lemonade in a 2018 press release, noting that insurtech companies such as Lemonade are still relatively unknown among consumers, with less than 6% claiming to have heard of one of the main insurtech companies at the time.

Still, Lemonade received fewer than the average number of complaints for a company of its size registered with the National Association of Insurance Commissioners in 2018, which is promising.

Coverage information

Renters insurance policies from Lemonade include the three most basic types of coverage. Personal property covers your items that are lost or damaged in the event of theft, vandalism, fire, or some types of extreme weather. Second is temporary living expenses, which typically consist of hotel bills and small incidental expenses resulting from your home being temporarily uninhabitable. Finally, personal liability coverage makes sure you’re financially protected in the event that someone is injured while on the property you rent and decides to file a lawsuit.

Lemonade renters insurance policies only cover the policyholder and the property on the plan, which doesn’t include roommates.

Deals, discounts, and add-ons

Lemonade doesn’t advertise any renters insurance discounts, but there is one interesting feature of the company that could help you pay it forward. Through the Giveback program, Lemonade returns some of its annual profits by paying out donations to a cause of your choice.

In terms of add-ons, Lemonade offers extra coverage for personal property that is valued above the policy limit. Some popular items to purchase additional coverage include jewelry, art, and bicycles. Items are approved on a case-by-case basis.

Lemonade Renters Insurance Overview: Financial Strength, Availability, and History

Lemonade’s financial strength is not currently rated by any of the top three industry rating agencies: S&P Global, Moody’s, and AM Best. However, there are other ways of assessing this insurance provider’s status. Alternative rating agency Demotech, Inc., a financial services firm, gives Lemonade an A rating for financial strength. In addition, Lemonade carries an A+ rating from the Better Business Bureau, although it’s not currently accredited.

  • In business since: 2015
  • S&P Global financial strength rating: N/A
  • Moody’s financial strength rating: N/A
  • AM Best financial strength rating: N/A
  • States served: 23

The Competition

AM Best Financial Strength RatingJ.D. Power 2019 U.S. Renters Insurance Study ScoreNAIC Customer Complaints
LemonadeN/AN/AFewer complaints than average
USAAA++5/5Fewer complaints than average
LemonadeA++5/5Fewer complaints than average
LemonadeA5/5Fewer complaints than average
LemonadeA+2/5Fewer complaints than average
LemonadeA+2/5Fewer complaints than average
LemonadeA2/5Fewer complaints than average

All information accurate as of February 6, 2020.

The Bottom Line

Lemonade offers comprehensive renters insurance policies that are comparable to those from mainstream providers. Despite operating a nontraditional digital-first platform, the provider maintains overall positive customer service ratings and existing customers seem to be more than happy with their policies.

Lemonade Renters Insurance FAQ

How much does renters insurance cost from Lemonade?What is typically covered under Lemonade renters insurance?Can you cancel Lemonade renters insurance?How long does it usually take to buy Lemonade renters insurance?