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Pandora Review
Pandora is a U.S.-centric streaming radio and on-demand service. Older third-party figures like 72.4 million subscribers are not reflective of current company-reported metrics. The most recent Sirius XM disclosures put Pandora at roughly 6 million paid subscribers and monthly active users in the mid-40 millions (Sirius XM investor relations). For scale, Spotify’s Premium subscribers are in the high‑200‑million range per its latest shareholder letters (Spotify investor relations), while Apple does not currently publish an up‑to‑date Apple Music subscriber count (last official disclosure: 60M in 2019; CNBC).
Pandora’s core strength remains lean‑back discovery and personalized stations informed by its Music Genome heritage. Free listeners can spin up artist or song‑seeded stations; Plus and Premium add more skips and on‑demand capabilities, with Premium enabling full playlist creation and editing. In our tests, Pandora’s station curation stayed competitive for mainstream U.S. listening, even as its paid tier stays smaller than global leaders.
Pandora apps are available on iOS, Android, and desktop, with broad device support including auto and home audio. Pandora personalization also surfaces within SiriusXM’s new streaming experience, which unifies SiriusXM music channels, Pandora stations, and podcasts (SiriusXM press).
Pandora Packages Compared
| Pandora Free | Pandora Plus | Pandora Premium | |
|---|---|---|---|
| Price | Free | $4.99/month | $9.99/month |
| Free trial length | Always available | 30 days | 60 days |
| Offline listening | No | Limited | Unlimited |
| Song skipping available | Yes – Limited per day | Yes – Unlimited* | Yes – Unlimited* |
*Skips limited by certain licensing restrictions
How We Evaluated Pandora
Streaming remains the engine of recorded‑music growth. The IFPI reports the global recorded‑music market grew 10.2% in 2023, with streaming the dominant revenue source and paid subscriptions the largest component (IFPI Global Music Report 2024). In the U.S., on‑demand audio streaming reached record volumes in 2023 according to Luminate, underscoring steady engagement.
Competitive dynamics continue to intensify. Spotify leads by MAUs and Premium subscribers (Spotify filings), YouTube Music/YouTube Premium surpassed 100M subscribers globally in early 2024 (YouTube), and most services enacted price rationalization and bundling moves through 2024. Against this backdrop, Pandora’s strengths lie in U.S. lean‑back radio and ad‑supported scale, with a smaller subscription base per Sirius XM.
Our evaluation weighed discovery features, catalog access, audio quality, social/collaboration capabilities, free‑trial value, and cross‑device usability—backed by first‑party company materials and current third‑party analyses cited throughout this review.
Pandora vs. Other Music Streaming Services
| Pandora | Spotify | Amazon Music Unlimited | Apple Music | Deezer | |
|---|---|---|---|---|---|
| Premium price | See official pricing | See official pricing | See official pricing | See official pricing | Varies by plan |
| Free trial length | 60 days for Premium (see offer) | Typically 1 month (verify current offer) | Typically 30 days (verify offer) | Typically 1 month (verify offer) | Varies by promotion |
| Number of songs | Not disclosed; availability varies (Pandora help) | 100M+ (Spotify company info) | 100M+ (Amazon announcement) | Over 100M (Apple newsroom) | 120M+ (Deezer support) |
| Number of subscribers | ≈6M paid; MAUs mid‑40M (company disclosures) | Premium: high‑200M range (shareholder letters) | Not officially disclosed | Not officially disclosed; last on‑record 60M (2019) (CNBC) | Not regularly disclosed |
| Highest sound quality | Lossy up to ~192 kbps AAC; no lossless/hi‑res (PCMag) | Lossy up to 320 kbps (no lossless) (Spotify support) | Lossless up to 24‑bit/192 kHz (Amazon HD) | Lossless & Hi‑Res up to 24‑bit/192 kHz (Apple support) | CD‑quality FLAC 16‑bit/44.1 kHz (Deezer support) |
Key Pandora Considerations
Solid content library
Pandora does not currently publish an official track count for its on‑demand catalog; availability varies by license and plan (Pandora help). By contrast, competitors publicly cite headline figures: Deezer says 120+ million tracks (Deezer), Spotify lists 100M+ (Spotify), Apple Music has over 100M (Apple), and Amazon advertises 100M+ (Amazon). Within the SiriusXM ecosystem, Pandora’s personalization now sits alongside a large podcast slate in the new integrated streaming app (SiriusXM press).
New music expertise
Pandora’s stations remain strong for discovery—seed an artist or song and the system explains why subsequent tracks are chosen, with tuning modes like Discovery, Deep Cuts, Crowd Faves, and Newly Released. Premium adds full playlist control, while Free and Plus focus on curated, lean‑back listening (PCMag review).
Where Pandora trails rivals is social functionality. Sharing is primarily link‑based via the OS share sheet (see the App Store listing), and there’s no native friend activity feed, comments, group listening, or collaborative playlists. Competitors continue to invest here—Apple Music, for example, added collaborative playlists in iOS 17.4 (Apple Newsroom). Independent roundups likewise note Pandora’s limited social layer relative to Spotify/Apple/YouTube Music (Wirecutter; PCMag).
Competitive free trial
Pandora Premium’s 60‑day free trial is longer than the category norm (most services commonly offer ~1 month). Verify current eligibility and terms at Pandora’s plans page. For context, see current offers at Spotify Premium, Apple Music, Amazon Music Unlimited, YouTube Music Premium, and TIDAL; trial lengths vary by market and promotion.
Lacking in sound quality
Pandora’s maximum audio quality remains lossy, topping out at roughly 192 kbps AAC on supported devices, with lower data‑saver settings (e.g., ~64 kbps AAC+) for bandwidth (PCMag). By comparison, several competitors stream true lossless: Apple Music offers Lossless and Hi‑Res Lossless up to 24‑bit/192 kHz (Apple support); Amazon Music Unlimited provides HD (16‑bit/44.1 kHz) and Ultra HD up to 24‑bit/192 kHz (Amazon HD); TIDAL delivers FLAC up to 24‑bit/192 kHz (TIDAL); and Qobuz streams Hi‑Res FLAC up to 24‑bit/192 kHz (Qobuz). Deezer reaches CD‑quality FLAC (16‑bit/44.1 kHz; Deezer support). Spotify Premium and YouTube Music remain lossy at up to 320 kbps and ~256 kbps AAC respectively (Spotify support; Android Authority). While many listeners are satisfied near the 320 kbps MP3 reference, Pandora does not offer any lossless or hi‑resolution tier—placing it at a technical disadvantage for audiophile use cases.
The Bottom Line
Pandora’s Music Genome Project helped pioneer personalized music radio. That DNA still powers excellent station‑based discovery and lean‑back listening across devices, now also threaded into SiriusXM’s refreshed streaming experience (SiriusXM press).
As a subscription product, Pandora remains niche relative to global leaders: recent Sirius XM reports place it at about 6M paid subscribers with mid‑40M MAUs, while Spotify’s Premium base sits in the high‑200M range (Spotify filings) and Apple does not disclose current Apple Music figures (last on‑record 60M in 2019). Thanks in part to platform evolution and earlier moves like the purchase of Rdio, Pandora delivers a capable U.S. radio‑first experience, but it still lags on social/collaboration (no collaborative playlists, friend activity, or group listening) and on maximum audio quality (no lossless/hi‑res).
Choose Pandora if you prioritize effortless radio‑style discovery, at‑work or in‑car listening, and a generous 60‑day Premium trial. If you care most about highest‑fidelity streaming or rich social features and collaborative playlists, alternatives like Apple Music, Amazon Music, TIDAL, or Spotify may be a better fit given their lossless/hi‑res options and more developed social layers.
