Safeco is an insurance company owned by Liberty Mutual. It operates through independent agents located across all 50 states. The company offers a variety of insurance types and coverage options including home, auto, umbrella and identity recovery policies. In addition, Safeco offers its customers several benefits and savings when they purchase more than one policy.
Customer experience has been a relative weakness for Safeco’s homeowners line. The latest J.D. Power U.S. Home Insurance Study highlights industry-wide satisfaction pressure, and reputable summaries indicate Safeco’s homeowners satisfaction is below the segment average in the most recent results (see current-year analyses from Forbes Advisor and NerdWallet). Regulatory data provide a public, numeric proxy: the NAIC Consumer Complaint Index for Safeco’s homeowners business has recently been above the industry baseline of 1.00 (1.00 = expected), indicating more complaints than expected for its market share. However, Safeco may still be a good choice for those who want homeowners insurance and may also require additional coverage, such as identity recovery, pet health insurance, or car insurance.
Safeco Overview
Safeco has been providing insurance for over 100 years. Despite its long history, the company is not as well known as other insurance providers. Our evaluation concluded that this could have to do with Safeco having a below-average customer satisfaction rating in recent industry studies and higher-than-expected regulator-verified complaints for homeowners insurance.
The company also falls below industry standards on average customer complaints and half again as many complaints as other home insurance companies, according to the National Association of Insurance Commissioners’ (NAIC) Complaint Index. Here is a list of pros and cons for Safeco to help you determine if this company provides what you need.
PROS
- Packaged deals available: You can save for combining home and auto policies and could save even more if you add coverage for your boat, RV or motorcycle.
- Various discounts: Safeco offers discounts for installing a home security system and being a new homeowner, among others.
- Mobile app and digital claims: You can file and track claims online or in the app and manage most account tasks digitally, with help from a local agent when needed.
CONS
- Below-average customer satisfaction: Safeco and its parent company Liberty Mutual have trailed the industry average in the latest J.D. Power U.S. Home Insurance Study according to public summaries.
- Limited discounts: Compared to other providers, Safeco offers fewer ways to save on home insurance.
Safeco Highlights
Methodology
We evaluated the company based on its customer rating and experience, financial stability, and coverage to create our Safeco Homeowners Insurance Review. To compare this company with home insurance companies across the board, we then calculated a Reviews.com score out of 5 points based on the following:
- Customer Ratings: Customer ratings are an indication of satisfaction with the process of filing a claim. We measured this using results from the latest J.D. Power U.S. Home Insurance Study.
- Coverage: As there isn’t one company to fit everyone’s needs, we evaluated companies by the amount of coverage options and add-ons available.
- Confidence: It is extremely important for insurance companies to fulfill customers’ claims. Companies with sound financial strength ratings indicate a positive history of being able to pay out claims. We measured this using AM Best’s ratings, which specializes in assessing the financial strength of insurance companies (source).
- Customer Experience: The amount of complaints a company receives is an indicator of the overall customer experience as it expresses dissatisfaction. We have based this measure on the NAIC Consumer Complaint Index and the Consumer Insurance Search portal.
The Competition
| Reviews.com Score | AM Best Financial Strength Rating | Latest J.D. Power U.S. Home Insurance Study | NAIC Consumer Complaint Index | |
| Safeco | 3.5 | A | Below average | More complaints than expected |
| State Farm | 3.75 | A++ | Above average | Fewer complaints than average |
| Geico | 2.75 | A++ | Not rated (partners) | Not applicable |
| Allstate | 4 | A+ | Around average | More complaints than average |
All information accurate as of 11/08/2025
Safeco vs. State Farm
When comparing Safeco with State Farm’s homeowners insurance, you may notice that State Farm generally performs at or above the industry average in the latest J.D. Power U.S. Home Insurance Study, while reputable summaries place Safeco below average. Complaint data also differ: State Farm tends to draw fewer complaints than expected relative to its size, whereas Safeco’s homeowners complaint index has recently been above the NAIC baseline of 1.00 (NAIC Consumer Insurance Search). As for financial strength, Safeco is rated A (Excellent) by AM Best, while State Farm holds A++ (Superior) (AM Best).
When it comes to discounts, both Safeco and State Farm are relatively limited in their offerings, although bundling home and auto remains a meaningful opportunity with either carrier. Because of its generally stronger satisfaction signals and highest-tier financial strength, State Farm edges out Safeco in our comparison.
Safeco vs. Geico
GEICO does not underwrite homeowners insurance itself; it sells home policies through partner insurers. As a result, GEICO typically is not listed with a brand-specific score in the J.D. Power homeowners study, and NAIC homeowners complaint indices are not directly comparable for GEICO at the brand level. Safeco writes homeowners coverage through Liberty Mutual–affiliated underwriting companies and is evaluated under those entities’ complaint indices in the NAIC system.
In terms of financial strength, GEICO-affiliated companies hold A++ (Superior) from AM Best, while Safeco carries A (Excellent) (AM Best). Safeco generally offers more home-specific discounts than GEICO because GEICO’s homeowners coverage is provided by partners. Both brands make homeowners policies available nationwide through their respective distribution models.
The Bottom Line
Safeco has been in the insurance market for a long time, but it is still not as well known as other insurance carriers. Recent customer-experience indicators place Safeco below the industry average for homeowners, and its NAIC complaint index has been above the 1.00 baseline in recent periods. At the same time, homeowners insurance markets have faced rising rates and tightened underwriting due to elevated catastrophe losses and reinsurance costs (NOAA; Aon; Insurance Information Institute). Safeco’s coverage, selection of packaged deals, discounts and policies against identity theft might be worth taking a look at when comparing quotes for home insurance.
