Colorado drivers can choose from a variety of major and regional auto insurance companies when looking for a policy. Prices have risen sharply statewide in the last two years, and premiums now vary even more by company, driver profile and location. Before choosing a car insurance company, insurance experts recommend you compare quotes from at least three to five providers and consider telematics/usage-based programs, aligning coverage with your needs and preferences for price and customer experience.
Reviews evaluated some of the largest Colorado car insurance companies and found that American Family, State Farm, Progressive, and USAA remain strong choices in Colorado based on recent third-party data on financial strength, discounts and coverage options, and regional customer satisfaction benchmarks (for example, the latest J.D. Power U.S. Auto Insurance Study for the Southwest region). Eligibility for USAA is limited to military members, veterans and qualifying family.
4 Best Auto Insurance Companies in Colorado
- American Family: Best for Customizable Coverage
- State Farm: Best for Customer Service
- Progressive: Best for Discounts
- USAA: Best for Military-Focused Coverage
Compare the Best Colorado Auto Insurance Companies
| Average Annual Full Coverage Premium* | Average Annual Minimum Coverage Premium* | AM Best Financial Strength AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim. | 2021 J.D. Power Claim Satisfaction J.D. Power scores are based on surveys for customer satisfaction and product quality. | ||
|---|---|---|---|---|---|
| Pin American Family | $1,909 | $699 | A (Excellent) | 889/1,000 | |
| Pin State Farm | $1,696 | $435 | A++ (Superior) | 892/1,000 | |
| Pin Progressive | $3,024 | $761 | A+ (Superior) | 862/1,000 | |
| Pin USAA** | $1,310 | $303 | A++ (Superior) | 909/1,000 |
*Current 2025 estimates from reputable analyses (e.g., Bankrate, NerdWallet, ValuePenguin) generally place Colorado full coverage in the upper-$2,000s per year and minimum coverage in the low-to-mid $500s; individual rates vary.
**Not officially ranked by J.D. Power due to eligibility restrictions
American Family
American Family offers a long list of optional coverages, making it a good choice for Colorado drivers who want to personalize a policy. In addition to the basics, like roadside assistance, you can also get accidental death and dismemberment coverage, accident forgiveness, OEM parts coverage, travel coverage, rideshare endorsements and access to the KnowYourDrive telematics program that may help safe drivers save.
Best for Customizable Coverage
Why we chose it
Why we chose it
Pros
- Multiple add-ons coverage options to choose from
- Highest J.D. Power customer satisfaction rating in the region
Cons
- Lower financial strength rating from AM Best compared to other major insurers
Discounts available
- Loyalty
- Early bird
- Low mileage
- KnowYourDrive
- Young volunteer
- Generational family discount
Add-on coverages
- Personal injury protection coverage
- Gap coverage
- Rental reimbursement coverage
- Emergency road service coverage
- Accidental death and dismemberment coverage
- Accident forgiveness
- OEM coverage
- Rideshare coverage
- Travel coverage
- ForeverCar
American Family Insurance Reviews
State Farm
State Farm is the largest car insurance company by market share, according to a study by the Insurance Information Institute, and it also has strong customer service ratings. In J.D. Power’s 2024 U.S. Auto Insurance Study (Southwest region, which includes Colorado), State Farm performs above the regional average for overall customer satisfaction.
Best for Customer Service
Why we chose it
Why we chose it
Pros
- Highly-rated for customer service and claim satisfaction by J.D. Power
- Superior financial strength ratings from AM Best
Cons
- Fewer add-on coverage options than competitors
Discounts available
- Accident-free
- Defensive driving course
- Student away at school
- Drive Safe and Save program
- Steer Clear program
Add-on coverages
- Rental car and travel expenses coverage
- Roadside assistance coverage
- Rideshare driver coverage
State Farm Insurance Review
Progressive
Progressive is a standout for its extensive discount opportunities and usage-based program (Snapshot). Although statewide averages have climbed in recent years, Colorado drivers may be able to offset costs by combining multi-policy and other savings with telematics participation and Progressive’s online tools designed to help find a lower price for comparable coverage.
Best for Discounts
Why we chose it
Why we chose it
Pros
- Extensive discounts and savings options
- Variety of add-on policies for customization
- Helpful online tools and resources
Cons
- Below-average claim satisfaction ratings
- Highest premiums of major insurers included in this review
Discounts available
- Automatic payment
- Continuous insurance
- Distant student
- Good student
- Homeowner
- Multi-policy
- Multi-car
- Online quote
- Paperless
- Pay in full
- Sign online
- Snapshot program
- Teen driver
Add-on coverages
- Roadside assistance
- Gap insurance
- Rental car reimbursement
- Custom parts and equipment coverage
- Rideshare coverage
- Deductible savings bank
Progressive Insurance Review
USAA
USAA is widely considered to be one of the best car insurance companies for active duty and former military service members and qualifying family members. Eligible drivers can take advantage of consistently strong customer satisfaction, a variety of discounts and military-lifestyle-oriented coverage options. While 2025 premiums have risen across Colorado, USAA often remains price-competitive for many eligible drivers, depending on location and driver profile.
Best for Military-Focused Coverage
Why we chose it
Why we chose it
Pros
- Exceptional ratings for financial strength and customer service
- Competitive rates
- Wide variety of discounts
Cons
- Eligibility restrictions limit availability
- Few branch locations
Discounts available
- Safe driver
- New vehicle
- Annual mileage
- Vehicle storage
- Family discount
- Length of membership
- Military installation
ADD-ON COVERAGES
- Personal injury protection
- Extended benefits coverage
- Roadside assistance
- Rental car reimbursement
- Accident forgiveness
USAA Insurance Review
*Current 2025 estimates from reputable analyses (e.g., Bankrate, NerdWallet, ValuePenguin) generally place Colorado full coverage in the upper-$2,000s per year and minimum coverage in the low-to-mid $500s; individual rates vary.
**Not officially ranked by J.D. Power due to eligibility restrictions
Average Cost of Auto Insurance in Colorado
Colorado car insurance is currently priced above the U.S. average. Recent 2025 rate studies place a good driver’s average annual premium for full coverage roughly in the upper-$2,000s per year (about $2,600–$2,900), with substantial variation by city, insurer and driver factors.
Minimum-liability coverage averages typically fall in the low-to-mid $500s per year in 2025. Keep in mind that premiums differ for every driver based on coverage options and limits, vehicle, ZIP code, driving history and participation in discounts such as telematics. Prices have increased sharply statewide over the last two years; Denver-area Consumer Price Index releases continue to show double-digit year-over-year increases for motor vehicle insurance into 2025.
Average Annual Premiums from Auto Insurance Companies in Colorado
Every car insurance company in Colorado charges a different rate for coverage, and some companies have cheaper average annual rates than others. Company-to-company averages can shift quickly with rate filings, so treat the figures below as illustrative and be sure to compare personalized quotes before choosing an insurance carrier.
| Company | Average annual full coverage premium* |
| American National | $767 |
| Geico | $1,106 |
| USAA | $1,310 |
| State Farm | $1,696 |
| Allstate | $1,711 |
| Acuity | $1,872 |
| Farmers | $1,883 |
| American Family | $1,909 |
| Auto-Owners | $1,951 |
| Grange | $2,010 |
| California Casualty | $2,411 |
| Colorado Farm Bureau Insurance | $2,870 |
| Progressive | $3,024 |
*Figures shown are illustrative sample averages; current 2025 statewide estimates from sources such as Bankrate, NerdWallet and ValuePenguin generally place full coverage in the upper-$2,000s for a good driver profile.
Top 3 Most Expensive Companies for Colorado Full Coverage
- Prices rose materially in 2023–2025: Many carriers filed sizable increases, so current premiums are typically higher than earlier samples.
- Costs vary widely by insurer: Ordering changes by driver profile and ZIP code—there is no single carrier that is always the most expensive statewide.
- Coverage choices matter: Higher liability limits and lower deductibles will raise premiums regardless of the insurer you choose.
Top 3 Cheapest Companies for Colorado Full Coverage
- Cheapest options vary by driver and ZIP code: In 2025, no single insurer is consistently cheapest statewide for all drivers.
- Shop multiple carriers: Compare quotes from at least 3–5 companies and consider telematics/usage-based programs for potential savings.
- Eligible military families: USAA is often among the most competitive for those who qualify.
Additional Auto Insurance Considerations
In order to legally drive in Colorado, you are required to carry a minimum amount of car insurance. Many drivers also choose optional protections for broader financial security. In Colorado, commonly considered options include uninsured/underinsured motorist (UM/UIM) and medical payments (MedPay) coverage (both must be offered and can be declined), along with other add-ons listed below.
- Comprehensive coverage: Comprehensive coverage pays for your vehicle’s repairs after an other-than-collision claim. Examples include theft, vandalism, hail, falling objects, and accidents with animals.
- Collision coverage: Collision coverage pays for your vehicle’s repairs after an accident that you cause. Collision insurance is commonly considered part of a full coverage car insurance policy, along with comprehensive coverage.
- Gap insurance: If you lease or finance your car, your lender may recommend getting gap insurance. This coverage will help pay off your remaining loan balance if your car gets totaled or stolen in a covered claim and the payout is insufficient to cover the loan amount. Typically, this is recommended for vehicles 1 year old or newer, as the vehicle can depreciate faster than the loan can be paid off.
Frequently Asked Questions
Methodology
Reviews.com reviews products, services and companies based on five criteria to help readers understand how companies compare based on similar metrics. For the best car insurance companies, our editorial team considered affordability, customer support, coverage options, customer satisfaction benchmarks and online resources. We also referenced current industry market-share and complaint data for additional context.
For 2025 pricing context, we compared multiple reputable rate studies built from insurer-filed rates (via Quadrant Information Services), including analyses from Bankrate, NerdWallet and ValuePenguin. These sources typically use standardized good-driver profiles; exact assumptions (vehicle mix, limits, deductibles and geographic granularity) vary by study and drive differences in reported averages.
- $100,000 bodily injury liability per person
- $300,000 bodily injury liability per accident
- $50,000 property damage liability per accident
- $100,000 uninsured motorist bodily injury per person
- $300,000 uninsured motorist bodily injury per accident
- $500 collision deductible
- $500 comprehensive deductible
To determine minimum coverage limits, studies apply each state’s legal requirements. Base profiles commonly assume a late-model Toyota Camry, a five-day commute and about 12,000 annual miles.
These are sample rates and should only be used for comparative purposes; your premium will depend on your specific driver profile, vehicle, coverage selections and insurer.
