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Last updated on May 19, 2020

The Best Wisconsin Homeowners Insurance Companies

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Wisconsin's annual premiums for homeowners insurance are on the lower side — on average $750 per year for an HO-3 policy, compared to the nationwide average of $1,173. That said, how much you’ll pay can vary a lot depending on your home’s size, your assets, and your address. Use our tool to find your best rates:

Heads up: Coverage and pricing vary.

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Find the Best Home Insurance

Homeowners in Wisconsin have lots of options when it comes to homeowners insurance. AAA tends to rank the highest of these, but the major home insurance company is not without competition. American Family Insurance, Allstate, State Farm and Chubb all offer great options for homeowners looking for home insurance.

Using a variety of methods such as evaluating premiums and discounts offered, we reviewed some of these key players in the insurance business in Wisconsin

Here’s what you need to know about homeowner insurance in Wisconsin.

The Best Homeowners Insurance Companies in Wisconsin

American Family Insurance
State Farm
Our review
Our review
Our review
Our review
AM Best Financial Strength Rating
J.D. Power Overall Customer Satisfaction Score
Online Quote Tool
Compare rates
Compare rates
Compare rates
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Average Cost of Homeowners Insurance in Wisconsin

The average cost of insurance in Wisconsin is $779. Only four states in the nation present a cheaper average cost in insurance; they are Nevada, Idaho, Utah and Oregon. Currently, the average price of insurance in the United States is $1,211. 

Even though Wisconsin is a pretty safe state, seldom affected by natural disasters, some add-ons to your insurance could help you out in case of an unforeseen emergency. 

Home Insurance add-ons that will further protect you

Snow and Ice Coverage

Wisconsin winters are tough – especially if you live in the snowbelt areas of northern Wisconsin, where you can experience an average of over 10 feet of snow per year. Although it doesn’t happen overnight, the damaging effects of repeated heavy snow and ice on your home can really weigh on your roof over time.

Structural damage due to snow and ice is typically covered, but keep an eye out for language that excludes it in some policies. Usually, insurers just want to make sure you’re taking steps to prevent something as serious as a roof collapse with regular maintenance, upkeep and replacement when necessary.

Water Damage

Frozen pipes can be a huge problem when the winter storms hit your home. A common source of household flooding in colder climates is due to frozen pipes that burst. 

Depending on the circumstances (like leaving your house without the heat on), a water damage claim might not be covered by your homeowners insurance. Make sure you’re protected in this scenario by looking for “sudden/accidental water coverage” in your policy.

Outbuilding Coverage

If you run a farm and have numerous sheds, garages, and barns on your property, you will want to protect them, too. To this end you will want to make sure that your homeowners policy coverage extends to “outbuildings,” which include additional structures on your property.

Even fencing and shed contents can be protected with a homeowners policy. Like any insurance policy, you’ll need to be informed on the limits of your coverage and the potential risks of leaving farm equipment and structures uninsured.

Be sure to discuss all insurable structures when pricing out your policy with an agent.

Flood Insurance

Parts of Wisconsin are considered to be flood-prone areas, so purchasing flood protection for your property would not be a bad idea.

Flood insurance is offered by the U.S. government through the National Flood Insurance Program (NFIP). It can cover all the way from the foundation, electronics, and furniture of your home to your personal belongings. The cost of a starting policy is $325 a year.

 To see if your home is considered to be in a high-risk area, click here

Helpful Resources for Wisconsin Homeowners

The Wisconsin Office of the Commissioner of Insurance has a lot of helpful resources for homeowners looking to protect their home, which you can access here

Some helpful pages you should peruse, include:

Apply Online or In-Person

If you are purchasing a home, your lender will require you to have homeowners insurance in place before it will allow you to close. Potential homeowners have the option of applying for home insurance through an online process or talking to an agent in person.

If you are switching, just be mindful that there aren’t any gaps in coverage. Lenders expect you to have homeowners insurance at all times. Therefore, before you switch, you will want to call them and your escrow account so that they are aware you are changing providers.

What You Will Need to Apply

You just need information. The insurance provider will ask you a lot of questions pertaining to your house, so for this we recommend using your home inspection report as it will have already answered many of the questions the provider will ask. 


To determine the top homeowner insurance in Wisconsin, we looked at a variety of factors. First we analyzed which companies were the largest providers, and then we further narrowed our list by looking at such variables as AM Best and J.D. Power ratings. We went further still by then looking at available discounts, policy offerings, as well as online functionality.

Best Wisconsin Homeowners Insurance Companies


Best Companies For
Wisconsin Homeowners Insurance


  • Bundle and save with auto insurance
  • Multiple coverage options
  • Strong customer satisfaction



  • Must already be a member of AAA

You have to be a member of AAA to be eligible for its homeowners insurance, but honestly, you get so much with this company, like identity theft protection, roadside assistance and discounts at hotels during travels, that it’s worth it.

AAA offers multiple policies from which to choose, as well as discount opportunities, and when you purchase their homeowners insurance you save on your auto insurance as well.

Their policies also include coverage for other buildings of the property, utilities, and in case of injuries due to disasters, medical payments and personal liability.

Among the discounts available are: Multiple Product Discount, which is applied if you have an active life insurance policy through an eligible insurer, New or Renovated Home Discount, Home Security Discount, and more.

American Family Insurance

Best Companies For
Wisconsin Homeowners Insurance
American Family
American Family


  • Wide range of discounts
  • Large number of policies
  • Mobile app



  • Customer satisfaction could be improved

American Family Insurance offers a wide range of discounts as well as policies for its members. It also offers a fully functioning mobile app to help you manage your policy.

Among the coverages available in the American Family Insurance policies you can find dwelling coverage in case of damages to the structure of your home, detached structures to cover other buildings in the vicinity of the property, temporary living expenses, to cover for additional living expenses in case of your home become inhabitable, and even more options.

As for their available discounts, American Family Insurance offers Bundle & Save, which groups up your auto and home insurance into one payment and deducts up to 29% and 20% respectively on each policy, as well as a Loyalty Discount, Smart Home Discount, Renovated Home Discount, among others.


Best Companies For
Wisconsin Homeowners Insurance


  • Offers a variety of policies from which to choose
  • Easy to achieve discounts
  • Affordable premium



  • Average customer satisfaction

Allstate is one of the largest insurance providers in the country, and as such it is able to offer a variety of policies and discounts to its members such as Multi Policy Discounts, Easy Pay Plan and Claim Free Discount. For the state of Wisconsin, it also has one of the cheapest premiums at $627.

Among its standard homeowners insurance coverage, Allstate offers liability protection in case of an injury to a person in your property, personal property coverage to protect your belongings inside the house even if they are stolen, and dwelling protection to help pay for damages to the structure of your home.

Allstate also includes other discounts such as Early Signing discount, Protective Device Discount, 55 and retired discount, etc.

State Farm

Best Companies For
Wisconsin Homeowners Insurance
State Farm
State Farm


  • Mobile app
  • Good amount off policy offerings
  • Easy to receive discounts



  • Overall customer satisfaction could be improved

State Farm is one of the few insurance companies that has a fully functioning mobile app that is reliable and useful. It also offers numerous policy options and opportunities for members to receive discounts on their premium, as opposed to their competitors.

The main con for State Farm is that, at the moment, its customer satisfaction rating is just average.


Best Companies For
Wisconsin Homeowners Insurance


  • Numerous discounts available
  • Offers free identity theft protection



  • Need to speak with an agent to get a quote

Chubb is a well funded, well rounded insurance company everyone should take a look at and consider. It makes it easy to save on your homeowners insurance policy by offering multiple discounts that are easy to achieve. It also offers free identity protection for all of its members.

About the only thing Chubb could improve upon is its online quote tool. The do, however, offer the option to find an agent online in your vicinity to get a clear understanding of what you would pay each month for protection.

The Cheapest Homeowner Insurance Companies In Wisconsin

Largest Companies by Market Share in Wisconsin
Average Annual Premium
Secura Ins A Mut Co
Secura Supreme Ins Co
Hastings Mut Ins Co
Acuity A Mut Ins Co
Rockford Mut Ins Co
Rural Mut Ins Co
Garrison Prop & Cas Ins Co
American Family Insurance
State Farm
Auto-Owners Insurance
Farmers Insurance
Liberty Mut Fire Ins Co

Homeowner  Insurance by Age of Home

Age of Home tier
Average Annual Premium
Average Across Ages

Quadrant home insurance rate data as of  12/01/2019.

These rates are a sample set meant only for general comparison. Your own premium will vary. Learn how we tested rates for the cheapest home insurance companies in our methodology.

Top 3 Cheapest Homeowner Insurance Companies in Wisconsin

  • Secura Ins. A. Mut. Co.- $569
  • Allstate – $627
  • Secura Supreme Ins. Co. – $700

Top 3 Most Expensive Homeowner Insurance Companies in Wisconsin

  • Liberty Mutual Fire Ins. Co. – $2,202
  • Farmers Insurance – $1,970
  • Encompass – $1,486

Based on average premium, the cheapest provider in Wisconsin is currently Secura Insurance while the most expensive is Liberty Mutual. However, keep in mind that this does not necessarily represent any quote you would receive from either company. Insurance companies base their premiums on a variety of factors, including:

  • Age of home
  • Location of home
  • Home construction materials
  • Size of home
  • Deductible
  • Policy
  • Credit score
  • Discounts 

It is very possible you could receive a quote that is higher or smaller than the averages listed above. To receive a more accurate quote, you will need to contact each company directly.

Homeowners Insurance FAQ

Is homeowners insurance required in Wisconsin?

You are not legally required to purchase homeowners insurance in Wisconsin, but if you need a lender to purchase the home (and are still making payments), your lender will require you to have it. 

What is the cheapest homeowners insurance in Wisconsin?

The cheapest provider is currently Secura Insurance.

Who are the cheapest providers in Wisconsin?

The cheapest providers in Wisconsin are currently Secura insurance, Allstate, and Secura Supreme, and AAA.

About the Authors

Lauren Ward

Lauren Ward Contributing Writer

Lauren Ward is a personal finance writer who regularly covers consumer insurance products. Her work has appeared in a variety of online publications, including Bankrate and The Simple Dollar. She graduated from Georgetown University with a BA in Japanese.