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Prudential Life Insurance Review

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Plenty of coverage options and add-ons
Easy online process
Nearly 150 years old

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Reviews Report

  • Reviews.com scores Prudential life insurance a 4.4 out of 5 based on financial strength, customer reviews, and available products.
  • Term life insurance in 10, 15, 20 and 30-year terms and permanent universal life insurance are available from Prudential.
  • Customers may receive an online quote and continue the application process through the Prudential website

The Prudential Life Insurance Company may be nearly 150 years old, but its strong digital presence makes researching and purchasing term life insurance convenient and accessible. The company’s goal is to provide coverage that “fits your life” with flexible offerings and riders that make it possible to customize coverage. 

Reviews.com rates the insurance company with a 4.4 after evaluating factors such as financial strength, products available and Prudential life insurance reviews from third-party rating systems.

Prudential Life Insurance Overview

Reviews.com Score:
In business since:
AM Best: AM Best rates insurance providers creditworthiness. Ratings are based on the provider’s ability to follow through with a payout when a consumer files a claim.
J.D. Power: J.D. Power scores are based on surveys for customer satisfaction and product quality.

Prudential Life Insurance is worth considering if you’re in search of quality coverage. The online platform aims to streamlines its term life insurance application and claims process to provide faster life insurance coverage to customers. 

However, Prudential Life Insurance customer service receives below-average marks from customers participating in J.D. Power’s life insurance study, but shows improvement over the last few years according to NAIC’s customer complaint trend report. Past complaints remark on how slow underwriting and the claims process may be, but the improved online management for both policy owners and beneficiaries may be resolving the matter.


  • Accessible coverage: Term life insurance is available for quotes and purchase online, with pricing in minutes.
  • Variety of universal life insurance: Customers can choose from standard, index, survivorship and variable universal life insurance.
  • Over a dozen life insurance riders: To be exact, Prudential life insurance offers 13 riders to create a comprehensive and customizable life insurance policy.
  • No medical exams: Select term life insurance coverages only require answering a few medical history questions in lieu of a medical exam.


  • No whole life insurance: Although whole life insurance is the most popular type of permanent life insurance, Prudential does not currently offer it.
  • Average customer satisfaction: Prudential Life ranks just below the industry average in customer satisfaction.
  • No mobile access: Prudential does not currently offer a life insurance mobile app.

Prudential Life Insurance Highlights

Coverage & Riders
Customer Experience
Before You Buy

Prudential has an extensive list of life insurance policies and add-ons to fully customize your coverage. Regardless of whether you choose a policy as part of legacy planning for your loved ones or as a part of your overall financial plan, you will find plenty of options. If you choose permanent coverage with Prudential, there are enough riders to account for a change in circumstances. Guaranteed policy split allows you to separate your life insurance if you divorce. Living needs and enhanced disability provides funding if you become seriously or chronically ill.
Customers can choose from the following life insurance policies from Prudential:

  • Term
  • Universal
  • Universal Survivorship
  • Universal Index
  • Universal Variable

Prudential also offers the following riders to add to life insurance policies: 

  • Enhanced cash value
  • Accidental death
  • Accelerated death (BenefitAccess)
  • Survivorship accelerated death (BenefitAccess)
  • Child level term
  • Children’s protection
  • Enhanced disability
  • Waiver of premium
  • Waiver of monthly deductions
  • Living Needs
  • Overloan protection
  • Guaranteed policy split
  • Estate protection

Prudential provides plenty of coverage options and addons. In addition, the quote and application process is simple and can be completed online. However, customers find the customer service side as needing improvement. Prudential rates below average in the J.D. Power life insurance study, based on the scores awarded by responding policyholders. J.D. Power rates Prudential a 759 out of 1,000 in its 2020 study, but the National Association for Insurance Commissioners finds that it has .

Prudential Life Insurance Policies

Prudential Life Insurance vs. The Competition 

ProviderReviews.com ScoreJ.D. Power Customer Satisfaction*AM BestAvailable Policies
Prudential Life4.4759A+Term
State Farm4.6838A++Term
Protective Life4.2754A+Term

Information accurate as of April 2021

*J.D. Power’s 2020 Life Insurance Satisfaction Study. Based on a 1,000-point scale.

Prudential vs. State Farm

Prudential and State Farm are both full-service insurance and financial companies with attractive products. However, State Farm decisively beats Prudential when it comes to customer satisfaction. State Farm’s strength rating of A++ (Superior) offers policyholders the utmost peace of mind that claims will be paid now and in the long-term. In addition, State Farm ranks in first place for customer satisfaction in J.D. Power’s study, with an 838 out of 1,000 points.

Prudential vs. Protective Life

Prudential edges out Protective Life in customer satisfaction based on J.D. Power ratings but blows the company out of the water when it comes to options. Protective Life is known for basic term and permanent coverage and its 13 riders and four types of universal life coverage make up for its lack of whole life insurance.

Prudential vs. Transamerica

Making a decision between Prudential and Transamerica comes down to the level of benefit needed. Transamerica offers one of the highest death benefit options in the industry, with policies of $10 million or more available. On the other end of the spectrum, you can start with as little as $25,000 if you choose Transamerica’s FFIUL policy. Compared to the $250,000 in term coverage available from Prudential, Transamerica may be a better option when the death benefit amount needed is higher than average.

Prudential Life Insurance FAQ


We evaluated Prudential Life insurance based on riders, coverage, resources, financial strength and customer satisfaction to determine Reviews.com scores and create our best life insurance reviews. To compare life insurance companies with other providers across the board, we calculate each Reviews.com score based on the following:

  • Number of Riders: The more riders a life insurance company has, the higher it scores in our Reviews.com methodology.
  • Financial Stability: Reviews.com utilized AM Best ratings to assign a score based on each life insurance company’s financial stability.
  • Customer Satisfaction: With J.D. Power’s 2020 Life Insurance Satisfaction Study, we assigned a score to each company based on the rating it received.
  • Coverage: Life insurance companies scored higher if customers can convert term to whole and if they offered multiple options under different types of life insurance policies. 
  • Resources: Reviews.com compared website functionality for life insurance companies based on ability to receive online quotes, submit online claims, and read information on different policies available.

About the Authors

Cynthia Paez Bowman is a contributing writer for Reviews.com. Over the last two years, she has covered insurance, home security and more. She has been featured in MSN, Bankrate, Coverage.com, The Simple Dollar and GOBankingRates. She has dual bachelors degrees in International Business and Journalism from American University in Washington, D.C. “Is It Getting Harder to Get Home Insurance in High-Risk Areas?” is Cynthia’s favorite story on Reviews.com.

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