Farmers is a long-standing national insurer that offers renters insurance broadly across the U.S. Pricing can be competitive in some markets, but premiums across property insurance have generally risen in recent years and customer satisfaction has been mixed industrywide. Strong digital self-service and 24/7 claims intake make this company a good option for those who prefer app and web support. For independent benchmarks and current context, see J.D. Power’s latest home insurance study, the American Customer Satisfaction Index (ACSI), and the Forrester CX Index. For company-specific complaint ratios by line, consult the NAIC Consumer Complaint Index.
Farmers Renters Insurance Overview
Farmers was founded in 1928 and today serves millions of policyholders nationwide through a large network of exclusive and independent agents.
Farmers also consistently earns strong financial ratings. AM Best currently rates Farmers Insurance Exchange and affiliated underwriting companies A (Excellent) with a Stable outlook; see AM Best Ratings & Analysis and AM Best’s rating guide for definitions. Broader customer experience scores across U.S. insurers have been under pressure recently, per J.D. Power industry studies and the Forrester CX Index.
Overview
PROS
CONS
Farmers Highlights
Methodology
For Farmers renters insurance review we evaluated the company based on its customer rating and experience, financial stability, and coverage. To compare renters insurance companies across the board, we calculated a Reviews.com score based on the following:
- Customer Ratings– We reference the latest industry studies from J.D. Power (1,000-point scale) for property insurance to gauge satisfaction trends and brand positioning.
- Coverage– As there isn’t one company to fit everyone’s needs, we evaluated companies by the amount of coverage options available and add-ons available.
- Confidence– It is extremely important for insurance companies to fulfill customers’ claims. We relied on AM Best Financial Strength Ratings (see definitions in AM Best’s rating guide) to assess claims-paying ability.
- Customer Experience– We used the NAIC Consumer Complaint Index to compare confirmed complaint ratios by line and company, recognizing that indices vary by line and year.
The Competition
| Company | Reviews.com Score | AM Best Financial Strength Rating | J.D. Power Score* | NAIC Customer Complaints |
| Farmers | — | A (Excellent) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
| State Farm | — | A++ (Superior) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
| Allstate | — | A+ (Superior) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
| USAA | — | A++ (Superior) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
| American Family | — | A (Excellent) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
| Nationwide | — | A+ (Superior) | See latest study (1,000-point scale) | Varies by line/year (see NAIC CIS) |
Information reflects the latest available sources cited at update time; confirm current figures via the linked sources.
*J.D. Power scores use a 1,000-point scale; see the latest home insurance study.
Farmers vs. State Farm
Farmers and State Farm are two of the largest personal lines insurers with broad renters availability. Both were founded in the 1920s and offer nationwide access through agent networks and digital channels.
State Farm carries an A++ (Superior) AM Best Financial Strength Rating, while Farmers’ core underwriting companies are rated A (Excellent). Recent J.D. Power studies show industrywide pressure on satisfaction amid premium increases, with brand rankings varying by region and line. Pricing also varies by state and profile; the national average renters (HO-4) expenditure was about $173 in 2022, per the Insurance Information Institute, and trends since have been modestly upward. State Farm often leads on scale and bundling breadth, while Farmers can be competitive with agent-led service and discounts in select markets. State Farm also appears on our national list of best renters insurance companies for its coverage options.
Farmers vs. Allstate
Allstate, another major renters insurance company, is broadly comparable to Farmers. Both hold strong financial strength ratings (Allstate: A+ Superior; Farmers: A Excellent) and offer robust digital tools alongside agent support. Given the industrywide rate environment and mixed satisfaction trends, local quotes and recent regional results from J.D. Power can help determine which carrier fits better in your ZIP code; Farmers may win on bundling or agent access in some markets, while Allstate’s scale and digital experience may appeal elsewhere.
The Bottom Line
Farmers renters insurance remains a solid, middle-of-the-pack option among national carriers. Coverage is comparable to peers, financial strength is strong (A, Excellent), and the digital experience makes it easy to quote, manage, and file claims.
As premiums have risen across the market, customer satisfaction scores have been volatile. Farmers’ experience is generally competitive but not category-leading in recent industry studies. If you value agent support and bundling, Farmers can be a good fit; always compare quotes and review current benchmarks from J.D. Power and complaint ratios in the NAIC Consumer Complaint Index before deciding.
