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Figo Pet Insurance now centers its offering on a single, customizable Accident & Illness plan available nationwide. Instead of fixed tiers, you select your annual limit (commonly $5,000, $10,000, or Unlimited), reimbursement (70%, 80%, 90% and up to 100% in some states), and annual deductible (typically $100, $250, $500, or $750). Exam/office visit fees are not included by default but can be added as a “Powerup,” and optional wellness add‑ons provide allowances for routine care. These options and ranges are detailed on Figo’s current coverage pages and recent independent reviews (Figo coverage; NerdWallet; Forbes Advisor; U.S. News).
Figo provides an app‑first experience anchored by its Pet Cloud app. Policyholders can file and track claims in‑app, use 24/7 live‑vet chat, store medical records, set reminders, and access policy documents. Independent editors consistently cite these capabilities, and app‑store listings show frequent updates through 2024–2025, reflecting ongoing performance and UX refinements (Forbes Advisor; NerdWallet; U.S. News; Google Play).
Figo’s current Better Business Bureau (BBB) rating reflects an A+ with accreditation. Policies are underwritten by highly rated carriers—Independence American Insurance Company (AM Best Financial Strength Rating A‑ [Excellent]) and Markel American Insurance Company (AM Best A [Excellent])—as disclosed on Figo’s licensing and disclosures page and the carriers’ own rating pages (Markel financial strength). While some historical reviews cite price increases, recent industry research attributes premium pressure broadly to veterinary‑care inflation and claims severity, not a single brand’s underwriter transition (J.D. Power 2024; NAPHIA).
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The Pet Insurance Factors We Analyzed
Pricing
Figo’s Accident & Illness plan is priced based on your pet’s age, breed, and ZIP, plus your selected limit, reimbursement, and deductible. Current configuration ranges and examples from reputable sources: annual limits of $5,000, $10,000, or Unlimited; deductibles commonly $100–$750; reimbursement choices of 70%, 80%, 90%, and up to 100% in some states (Figo coverage; NerdWallet). Recent shopping snapshots show typical mid‑range quotes around $40–$55/month for dogs and $20–$30/month for cats, varying by profile and selections (Forbes Advisor; U.S. News). Optional “Powerups” for exam fees and wellness can affect premium (Figo wellness).
Customer experience
Quotes and enrollment are quick online, and customer support is available by phone, text, and email during expanded hours (contact Figo). The Pet Cloud app integrates 24/7 live‑vet chat, mobile claims intake/tracking, and policy documents in one place—a combination consistently highlighted by independent reviewers (U.S. News; NerdWallet). App store listings show frequent updates through 2024–2025, reflecting continuous UX/performance improvements (Google Play). Industrywide, customer satisfaction dipped in 2024 primarily due to premium increases, underscoring the value of transparent pricing and clear coverage explanations (J.D. Power 2024).
Figo also participates in affinity channels that can help some shoppers reduce costs—for example, Costco members can access a Figo‑branded program with member benefits (Costco). As the market grows and evolves, NAPHIA reports continued expansion of insured pets and premiums, though growth has moderated from pandemic highs (NAPHIA).
Coverage
Figo provides one comprehensive Accident & Illness plan across all configurations, covering diagnostics, emergency care, hospitalization, surgeries, prescription medications, hereditary and congenital conditions (if not pre‑existing), and behavioral issues when medically necessary. Many alternative/rehabilitative therapies can be covered as well; exact terms and limits can vary by state and policy form (Figo coverage). Exclusions include pre‑existing conditions, cosmetic/elective procedures, pregnancy and birth, and other non‑medically‑necessary services.
Coverage begins at 12:01 a.m. on the day after your enrollment. Typical waiting periods (state‑dependent) are about 1 day for accidents, 14 days for illnesses, and ~6 months for orthopedic/knee conditions; some states allow an orthopedic exam/waiver process (Figo; NerdWallet; Forbes Advisor). Exam/consultation fees can be added via an Exam Fee “Powerup,” and preventive care is available through optional Wellness tiers with annual allowances (Figo wellness).
Figo Pet Insurance Overview: Financial Strength, Availability, and History
Figo Pet Insurance is underwritten by Independence American Insurance Company (AM Best A‑ [Excellent]) and Markel American Insurance Company (AM Best A [Excellent]). Launched in 2012, Figo operates in all 50 states and maintains an A+ BBB rating with accreditation on its profile page. In 2022, Figo joined Independence Pet Group, aligning the brand with IAIC as a core underwriting carrier (IPG acquisition). Broader industry dynamics—such as veterinary‑care inflation and rising claims severity—have driven premium adjustments across carriers, as documented by NAPHIA and J.D. Power (2024).
- In business since: 2012
- BBB Rating: A+
- AM Best Financial Strength Rating: A- (Independence American Insurance Company) and A (Markel American Insurance Company)
- States served: 50
The Competition
| States Available | Vet Exam Coverage Offered | Wellness Coverage Offered* | |
| Figo Pet Insurance | 50 | Yes | Yes |
| Healthy Paws | 50 | No | No |
| Nationwide | 50 | Yes | Yes |
| Embrace | 50 | Yes | Yes |
| 24 Pet Watch | 50 | Yes | Yes |
| Trupanion | 50 | Yes | No |
*Coverage for routine care like vaccinations, flea/heartworm prevention, etc.
All information accurate as of 2025.
The Bottom Line
Figo combines high‑ceiling benefits—Unlimited annual limits and reimbursement up to 100% in some states—with a digital‑first experience that includes 24/7 live‑vet chat and streamlined mobile claims. Its policies are backed by A‑ and A‑rated underwriters (AM Best) and are available in all 50 states (Figo; Markel).
For shoppers, the key decisions are how much annual limit to choose ($5,000, $10,000, or Unlimited), whether to add exam‑fee and wellness “Powerups,” and which reimbursement/deductible mix fits your budget. Confirm your state’s waiting periods (Figo commonly lists 1 day for accidents, 14 days for illnesses, and ~6 months for orthopedic with possible waiver) and the availability of 100% reimbursement before you buy (Figo; NerdWallet). In a market where premiums have been rising due to veterinary‑care inflation, independent research emphasizes transparency and value—areas where Figo’s customization and app‑based support can help (J.D. Power 2024; NAPHIA).
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