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Last updated on Sep 09, 2021

Figo Pet Insurance Review

Comprehensive pet insurance coverage coupled with exceptional customer care and innovative technology ​

Figo Pet Insurance

  • Impressive Pet Cloud app
  • Optional veterinary exam coverage
  • Unlimited annual veterinary benefits coverage available
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How We Reviewed Figo Pet Insurance

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6 companies compared

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7 features evaluated

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2 ratings analyzed

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Figo Pet Insurance offers comprehensive coverage for cats and dogs throughout the U.S. The three-tiered coverage system is straightforward and all plans provide the same comprehensive coverage, but with different caps on annual benefits. You can choose a policy that caps your yearly benefits at $5,000, $10,000, or unlimited, depending on the level of protection you need. There’s also optional veterinary exam coverage, which could be useful if your pet requires multiple visits for a single condition. 

Figo provides an impressive customer experience, taking advantage of technology to make policy enrollment and management a breeze. With Figo’s Pet Cloud app, you can live video chat with a vet 24/7, file claims with AI assistance, and engage with other pet owners via the in-app social network. Figo is ideal for social pet owners who take full advantage of technology.

Figo is a comparatively young company with a slightly lower Better Business Bureau (BBB) rating than many comparable providers, but it’s underwritten by a reputable company with an AM Best financial strength score of A-. A Figo representative noted on BBB that the company changed underwriters in 2019 to avoid the rate increases that account for many of the negative BBB reviews.

  • With the Pet Cloud app, you have 24/7 access to a live vet, an AI claims assistant, and a social platform

  • Strong coverage

  • Strong coverage

  • Exceptional customer service
  • Lower BBB rating than comparable providers

  • Comparatively young company
  • The Pet Insurance Factors We Analyzed


    Figo Pet Insurance plans average less than $1.50 per day. Your premium varies based on several pet-related factors (including your pet’s age, breed, and geographic location), as well as several policy-related factors (including your chosen plan, deductible, and reimbursement percentage). You can select your plan from three coverage tiers. All tiers provide coverage for the same conditions, but the annual veterinary benefits cap increases for each tier. The base-level Essential plan caps veterinary benefits at $5,000 per year, the Preferred plan caps at $10,000 per year, and the Ultimate plan offers unlimited annual veterinary benefits. Deductible options range from $100 to $1,500, while reimbursement options range from 70% to 100%.

    Customer experience

    Getting a quote and enrolling in pet insurance coverage is quick and easy with Figo. The website offers intuitive navigation and allows you to get a quote in less than two minutes. Customer service representatives are readily available during expanded business hours by phone, text, and email.

    Technology is where Figo Pet Insurance shines. With Figo’s Pet Cloud app, policyholders enjoy an exceptional customer experience. You’ll have 24/7 access to a live vet for emergency questions, an AI claims assistant for easy claims support, digital access to your insurance policy, and a social platform for sharing photos, planning pet play dates, and finding pet-friendly local spots.


    Unlike many other pet insurance providers, Figo doesn’t package different coverage into different plans. Instead, Figo offers comprehensive coverage for all three plans, including emergency services, hospitalization, surgeries, specialists, congenital conditions, chronic conditions, cancer treatments, prescriptions, knee and hip conditions, orthopedics, wellness and imaging. Coverage doesn’t include preexisting conditions, experimental procedures, pregnancy and birth, spaying and neutering, cloning, cosmetic procedures, and coprophagia. Exam and consultation coverage is available for an additional fee. 

    Coverage begins at 12:01 a.m. on the day after your enrollment. There are waiting periods (which vary by state) before coverage for certain conditions kicks in. You’ll be able to see your unique wait periods during the quote process. You can also contact Customer Experience if you have questions about your waiting periods. While Figo doesn’t offer wellness coverage for routine checkups and prevention, this may not be an issue for you since you can anticipate the expense of these visits and budget for them.

    Figo Pet Insurance Overview: Financial Strength, Availability, and History

    Figo Pet Insurance is underwritten by Independence American Insurance Company, which currently holds an A- rating for financial strength from AM Best. In operation since 2012, Figo became accredited by the BBB in 2016, where it now has a comparatively low B+ rating and a customer review score under 1.5 out of five stars. Common complaints include rate increases and excessive use of “preexisting conditions” to deny claims. Figo changed underwriters in 2019 in an effort to avoid the rate increases that account for many of the negative BBB reviews. Coverage is available in all 50 states.

    • In business since: 2012
    • BBB Rating: B+
    • AM Best Financial Strength Rating: A- (for underwriting company, Independence American Insurance Company)
    • States served: 50

    The Competition

    States AvailableVet Exam Coverage OfferedWellness Coverage Offered*
    Figo Pet Insurance50YesNo
    Healthy Paws50NoNo
    24 Pet Watch50YesYes

    *Coverage for routine care like vaccinations, flea/heartworm prevention, etc.

    All information accurate as of 03/23/2020.

    The Bottom Line

    While Figo Pet Insurance may be fairly new to the industry, it’s backed by a long-standing and reputable underwriter.

    If you value a simple, straightforward pet insurance plan with strong coverage, exceptional customer service, and innovative technology, Figo Pet Insurance is a reliable option for you. Getting a quote and enrolling with Figo is quick and easy. And with the feature-rich Pet Cloud app, you’ll enjoy convenient policy management, 24/7 access to a vet via live video chat, convenient policy management, and an entire social network of pet owners to connect with.

    About the Authors

    Michelle Clardie

    Michelle Clardie Contributing Writer

    Michelle Clardie has an MBA in management and strategy, and has worked in real estate. Her work has been featured on sites like Yahoo! News and Inman.